Category Archives: Nootropics

Thesiss thesis (sorry, I had to) is that you are capable of more. But as co-founder and CEO Dan Freed says on the back of the box the pills come in, people thought I was lazy, stupid, or unmotivated. I knew there was more in me. Freed and his brand propose that the solution to this conundrum many of us face may be nootropics, which are substances that aim to improve cognitive performance.

New users are funneled through a quiz that determines the best nootropic blends for themeach named for the feeling theyre meant to evoke, e.g. confidence, clarity, creativity. Boxes come with four blends, each of which should last one week, with auto-renewing deliveries shipping at $79 a month. (Note: you can buy Thesis for just one month, but it will cost $119).

Youre meant to take notes on how each blend makes you feel and, after youve completed your first box, adjust which blends you receive going forward.

Nootropics are medicinal substances (some pharmaceutical, some natural) that take aim at improving brain performancememory, creativity, motivation, mood, as well as anxiety reduction and sleep improvement.

While most have heard of popular nootropics like caffeine, creatine, or nicotine, most over-the-counter nootropic supplementslike Thesisare formulated largely with herbs, vitamins, minerals, and other natural compounds that are known to benefit the brain.

Each Thesis blend contains different ingredients, many of which are supported by solid research. Here are a handful.

Lions mane: Mushrooms that contain hericenones and erinacines, which can stimulate nerve growth and may offer potential cognitive benefits (1). In addition to thinking capacity, these mushrooms may lower the risk of age-related brain diseases, like Alzheimers disease (2).

Alpha-GPC: May increase your levels of a neurotransmitter called acetylcholine, which facilitates memory and learning, and plays an important role in cognitive function (3).

L-Theanine: An amino acid that can positively affect mood. Studies have found L-theanine may be a beneficial nootropic for mood and mental health. It may also help ease anxiety and stress levels (4).

Ashwagandha: An ancient herb taken for thousands of years, ashwagandha is an adaptogen that has been found to reduce cortisolstresslevels in humans, which can have a number of powerful knock-on effects on the brain (5).

DHA (Omega-3): This omega-3 fatty acid plays a role in supporting cognitive function and promoting growth and maintenance of brain cells. Research suggests that DHA may improve memory, learning, and overall cognitive performance (6).

Synapsa: This patented extract of Water Hyssop boasts nootropic benefits such as enhanced memory and cognitive function (7). Research shows that taking Synapsa regularly may improve your information processing speed, increase your attention span and enhance your memory (8).

Ginkgo Biloba: Ginkgo Biloba has antioxidant properties, which are associated with cerebral blood flow and neuroprotection (9). Studies suggest that this nootropic may boost memory, mental clarity, and overall cognitive function (10).

Theacrine: This natural plant compound acts as a mild stimulant, without the tolerance build-up and jitters associated with caffeine (11). Theacrine may boost energy, mental clarity, and focus.

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Curious About Brain Optimization? Thesis Nootropics May Be Your In - The Edge

ALTHOUGH many of us love to indulge in a daily coffee, it's no secret that some of the side effects of regular caffeine consumption can get pretty nasty.

But London Nootropics, which previously featured on the BBC show Dragon's Den, has an 'amazing' natural alternative getting rave reviews and it's 15% off with our special discount code.

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Save 15% off London Nootropics with codeSUN15

The Zen 2.0 Coffee is an upgraded London Nootropics blend designed to bring calm and clarity to your day.

The brand-new Zen 2.0 Coffee formula features Ashwagandha and L-theanine, a dynamic duo that works to support your nervous system.

The wonder ingredients help regulate your stress response and promote a sense of tranquillity, adding a harmonious balance to your daily routine.

London Nootropics is offering shoppers a 15% discount on the Zen 2.0 coffee using code SUN15 at checkout, bringing the price down to 12.75.

The new coffee recipe has garnered over 300 five-star reviews online, with fans praising the 'out of this world' taste and positive effects.

One happy reviewer shared: "It is smooth with no bitter taste and no awful aftertaste like most coffees. It also does not leave you with a jittery feeling either.

Adding: "I also drink this without milk, as it doesn't need anything in it.I could not recommend this coffee enough, I have already ordered two more boxes."

Another shopper wrote: "This coffee is amazing! It's quickly become part of my weekday routine as it really helps my drive and focus at work."

Another happy customer gushed about the amazing taste of the coffee, noting: "The coffees I had were zen and mojo the taste is out of this world.

"I really believe they are starting to help my fibromyalgia and helping me relax at night!"

Another fan shared: "I discovered London Nootropics whilst watching Dragon's Den and I am not disappointed.

"Zen coffee has an unusual flavour which is not unpleasant but on the first sip I picked up chocolate notes and as I'm not a fan of flavoured coffee (which I realise this isn't) I wasn't sure.

"However on the second cup I was hooked."

London Nootropics Zen Coffee is a perfect solution for anyone seeking a natural way to stay energised and balanced throughout the day.

The barista-style coffee is made with L-theanine, KSM-66 organic ashwagandha root extract and natural flavouring.

Research shows L-theanine can mitigate the heart rate acceleration often associated with caffeine consumption. It has been shown to help counter the negative impact caffeine can have on sleep.

KSM-66 organic ashwagandha is another wonder ingredient that is an adaptogen that can help combat stress and anxiety while boosting cognitive function and memory.

Shop the Zen blend at London Nootropics and save 15% off with code SUN15.

Sun Vouchers is your one-stop shop for every deal and discount code currently available from your favourite online retailers. Dont click buy until youve checked Sun Vouchers for a discount code to apply to your basket.

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This coffee is amazing rave fans of London Nootropics Zen blend now 15% off... - The Sun

As consumers increasingly seek beverages offering more than just hydration, a wave of so-called functional drinks containing trendy plant-based extracts and herbs has taken the market by storm. With claims of boosting wellness, mood and mental performance, these drinks promise more than your average glass of juice. But what does the latest research really reveal about the emerging super-ingredients driving this rapidly growing industry?

Adaptogens dubbed nature's response regulators are among the most buzzworthy additions, with American ginseng, ashwagandha and eleuthero commonly featured. Studies show these herb-derived compounds may help the body cope with stress and fatigue. Caffeinated compounds also continue gaining popularity for their nootropic or brain-boosting properties. Bacopa monnieri, gotu kola and lion's mane are among the plant-based extracts under scientific investigation for their impact on thinking and memory.

Prebiotics and probiotics also remain staples, aimed at optimizing the trillions of gut microbes linked to whole-body wellness. Research continues exploring how balancing the microbiome through foods like yogurt and supplements influences mood, pain and fatigue. While theory supports their role in gastrointestinal and immune health, more work is still needed.

CBD has likewise joined the blend, drawn from its relaxing and pain-relieving qualities without the high of THC. Early evidence hints at CBD's therapeutic potential for issues like anxiety and insomnia, but determining safe, effective doses requires further exploration.

Overall, many functional drink ingredients hold promise based on centuries of traditional use and growing scientific understanding. However, more research at larger scales is required before conclusions can be drawn on their specific health impacts. Quality clinical studies will bring much needed clarity and establish proper dosing for maximizing benefits and minimizing risks of these rising superfood trends.

Read more from the original source:

What science reveals about adaptogens, probiotics, nootropics and CBD in rising functional drink trends - The Northlines

I have a challenge for you: Log onto Amazon or even Google and type in the keywords nootropics and brain boosting supplements. From there, simply scroll through the myriad of different brands and products all offering, or in some cases, promising, to give you some kind of cognitive boost or mental performance edge.

According to data from Polaris Market Research, the global nootropic market in 2021 was worth an estimated $10.69 billion dollars. Yes. Thats billion with a big ol B.

Its a market that has experienced fairly impressive growth within the last 10 years and primarily coinciding with a growing desire amongst Gen Xers, Millennials and even Gen Zers to migrate as far away as possible from prescription drugs like Adderall and Ritalin which were handed out to many of us in our childhood and teenage years like candy on Halloween.

Heck, for some nootropics have become a cleaner and healthier alternative to caffeine-fueled beverages like coffee and energy drinks. Sure, walking into work with a venti iced coffee may look cool, but there is nothing cool, fun, or desirable about the inevitable crash it delivers just an hour or two later.

One can make the argument that nootropics, and most particularly, adaptogen-derived nootropic supplements were the first little indicator of what was to come with psychedelics push into mainstream society some ten or so years ago when they first started to be discovered by super slick entrepreneurs and Silicon Valley coders.

I like to think of nootropics as the straight-edged buttoned-up siblings to certain psychedelics like magic mushrooms and LSD. Theyre the brother or sister that comes home from school and goes straight to their room to finish their homework before even considering a bit of relaxation.

My first introduction to nootropics came around 2013 when I read an article about Lions Mane supplements in a Mens Health Magazine. I dont remember all of the details about the article, but I do recall it sharing the story of this entrepreneur who weaned himself off of Adderall which he had been taking religiously since he was first prescribed it in his late teens. At the time, I was early in my professional career and looking for any way to gain a competitive mental edge so that I could ascend the corporate ladder. So I figured what the hell and ordered my first bottle of Lions Mane supplements from Amazon.

For entertainment and engagement purposes, I should probably go on about how that first bottle of Lions Mane changed my life and helped me unlock a new level of mental and physical performance that I had never been able to achieve before. But thats not what happened. That first bottle of Lions Mane sucked. It did nothing for me and I think it ended up in the garbage with about half of the pills still left in it. Whomp. Whomp.

My journey back to revisiting nootropics wouldnt come until 2020 when I found myself gaining control of my mental and physical health through the occasional microdosing of magic mushrooms, or as I like to refer to it as, shrooming.

I had initially started shrooming on a weekly basis with the intention of unpacking certain traumas in my life that I finally felt prepared to deal with and address head-on. In that process, however, I started to unlock a level of mental clarity that I feel like I had never experienced before.

For context, for as far back as I can remember, brain fog has been one of my ultimate arch nemesis in life. The kryptonite, if you will, to my Superman. Or at least my ability to become Superman.

That brain fog was always especially present for me in the mornings. In fact, I have vivid memories of sitting in class back in 1st grade struggling to pay attention to what the teacher was talking about. This would be something that would persist throughout almost every grade thereafter and even through my high school years.

Around the time I was in junior high, so probably 13 years old, I was diagnosed with a spatial/learning disability. The term ADHD was never used, at least not in my presence, but I was told that because of this disability I needed to be placed into a Resource Specialist Program (RSP) where I, along with other kids with a similar diagnoses, would be afforded the opportunity to learn and study subjects like mathematics at a slower pace.

Mathematics was hell on earth for me. If my brain was an engine built specifically for a Honda Civic, trying to get it to work for things like algebra and geometry would be like trying to make that engine work beneath the hood of a fighter jet. Not happening and certainly nowhere close to being cleared for take off.

With a lot of time, frustration, and the occasional throwing my math book against the wall, I managed to successfully pass every math class required of me to graduate from high school.

As for the brain fog, I learned to deal with it and simply accept my fate in having to live with it up until my mid-twenties when I first discovered a beverage that promised to give me wings. Red Bull was a game changer in my life. Never before had I found myself in a situation where I could eliminate that brain fog simply by drinking a beverage.

At first, one can was all it took to give me the wings necessary to power through those late nights of knocking out coursework while I attended the Art Institute in pursuit of my Bachelors Degree in Hospitality Management.

For the first time in my life, math started to actually make sense. But, it only made sense in blocks of 20-30 minutes, or while the mental buzz from a can of Red Bull lasted. So, one can eventually became two, which became three and, well, you get the picture. I eventually reached a point where my body essentially developed an immunity to Red Bull. I could drink three or four cans in the span of an hour (not recommended) and still sit there enveloped within the weight of that dreaded brain fog.

In the interest of moving things along here so we can get into what we came here to discuss, nootropics, in the years that followed my brief Red Bull addiction, I would go through periods in which things like iced green tea with matcha, cold brew coffee, caffeine pills, and even a brief stint with Adderall, would all have their day as the beverage, supplement, or drug that kept me going.

Finally, in 2020, and with my 40s quickly approaching, I knew something had to change. Shrooming was helping me unlock a new and fascinating level of mental clarity in my life. But, as amazing as it was in helping me unpack and address trauma and become better in-tune with who I am as a person, it wasnt what I would consider to be conducive in helping me achieve the level of mental clarity and focus needed on a daily basis with my career.

Finding myself more dialed-in now with the exciting world of fungi, I started to revisit nootropics. And thanks to the wonders of big brother (insert sarcastic tone here), simply speaking the words nootropics or ashwagandha out loud would prompt a flood of sponsored content on my Instagram feed for some of the many different nootropic and adaptogen-based supplements that have exploded onto the market in recent years.

And so I embarked on a journey to try and discover some of the best nootropic and adaptogen-based supplements out there that were designed to banish brain fog into the shadow realm and help me find that flow state that all the cool people on social media like to talk about.

As I share some of the products and supplements that have exceeded my expectations and that I feel confident enough in personally endorsing, it is important to note a few things:

First, none of the brands of the products and supplements I am mentioning here are, in any way, paid sponsors of either myself personally or Psychedelic Spotlight. My reviews are 100% authentic based on my personal experience and use of them.

Next, it goes without saying that everyones body is different. Therefore, how these products and supplements affect me and my own mental and physical state of wellbeing, may not translate over into everyone else who tries them. It is also super important to mention that consulting with your doctor or physician before integrating any of these products or supplements into your everyday life is highly recommended and most especially if you intend for them to become a replacement for any prescription medication.

And finally, not all of these products are derived specifically from mushrooms. The key here is identifying the products and supplements that I found to be most effective with eliminating my brain fog and helping me achieve something close to a flow state. More importantly, I have found it to be beneficial incorporating some of these products into my everyday life as supplements in between my own shrooming schedule.

Im sure there are plenty that I have not yet tried, so feel free to offer your suggestions in the comments.

In 2011, the science-fiction thriller Limitless starring Bradley Cooper introduced audiences to a nootropic drug called NZT-48 which, in the film, provides Coopers character with the ability to use his brain fully and to improve his lifestyle in a manner that exceeds all expectations.

Spoiler alert: The NZT-48 featured in Limitless is a very far cry from the NZT-48 that I have been taking over-the-counter and on a regular basis over the past six months.

No, I havent been able to become fluent in Chinese overnight, nor will you catch me at the blackjack tables here in Vegas racking up millions by counting cards. Sorry to burst your bubble.

However, it has proven to be a game changer for me and my everyday cognitive abilities such as my mood, ability to focus and stay focused while working on specific tasks, and my ability to access thoughts and ideas a lot faster than I am able to otherwise.

The effects are certainly palpable but without being overly intense or uncomfortable. For example, a typical dose of Adderall usually induces about 15 to 20 minutes of intense physical and mental comfortability for me. I get hot, especially in my face, my heartbeat increases, and I feel jittery. So much so, that it becomes impossible for me to sit still. Once this intense wave passes, I find myself in a more comfortable state of mind that is conducive to focusing on whatever it is I need to focus on. But, those 15 to 20 minutes are a wave so intense that I feel like it's not even worth trying to ride out.

For me, NZT-48 feels a lot like accessing the tail end of an Adderall high in the sense of it putting me in a comfortable state of mind where I feel positive and somewhat optimistic and dialed-in enough from a mental standpoint to function efficiently.

It eliminates about 85% of my brain fog and goes a long way with helping my brain function at a pace that is ideal for taking care of what I need to take care of in my professional life on a daily basis.

According to its label, the key ingredients in a single dose of NZT-48 are Theobromine, Ginkgo Biloba, Alpha GPC, and Huperzine A.

A bottle good enough for a 30-day supply (sticking with the recommended one pill per day) will set you back by about $60 USD, so it's not cheap.

And while it may not morph me into the next Steve Jobs while it burns a hole in my pocket each month, NZT-48 has been one of the most effective brain boosting supplements I have discovered recently and would certainly say that it is worth trying for anyone struggling with brain fog.

Picture this: You snooze through your alarm clock and wake up several minutes later than you needed to. In ten minutes you are scheduled to jump on a Zoom call and deliver a presentation to your boss and fellow colleagues.

Do you.

a.) Sprint to your Keurig and brew a cup of coffee

b.) Do 50 jumping jacks to get the blood flowing

c.) Pound a Red Bull, or

d.) Tear open an Alpha Brain Instant, mix it in water, and chug it

If you answered b and it actually worked, just know that the rest of us who suffer from brain fog are looking at you and judging you heavily. In pure admiration, of course.

For the past year or so the only effective option for me from the above listed selections has been d, an Alpha Brain Instant for Memory and Focus.

As wonderful as NZT-48 has been with helping to significantly reduce my brain fog and get my brain humming like a well oiled machine on a daily basis, its effects have not nearly been as instantaneous nor impactful in a scenario for me where I have to rev my brain up and get it going from 0 to 60 at the snap of my fingers.

In these scenarios, I shatter the break only in emergency glass and grab a packet of Alpha Brains Instant Memory and Focus supplement produced by ONNIT.

Its worth noting that this supplement also comes in pill form, however, in my experience with using these supplements, the instant powdered formula which you simply mix in a glass of water and drink, not only goes to work faster, but its effects on my cognitive performance seem to be far more intense and impactful.

In fact, I found this supplement to be the closest thing in terms of how it makes me feel mentally and physically shortly after consuming it, to that of a single dose of Adderall. Within about 3 minutes of consuming a full glass of water mixed with the Alpha Brain Instant Memory and Focus, my face becomes warm and I find myself feeling like I could charge through a wall if such a task was ever required of me and in the spirit of the Kool-Aid Man.

Now aside from the very obvious chaos bursting through walls would create, the main challenge that this nootropic supplement presents me with is being able to slow down a flow state that becomes more of a roaring river so that its effects do not become counterproductive.

Yes. I am able to effectively access thoughts, words, and ideas quickly and efficiently which is generally something I struggle with. However, grabbing a branch floating down a steady river versus a roaring river bursting at the seams are two very different tasks.

In the case of NZT-48, I feel as if the flow comes to me, slowly and calmly. Whereas with the Alpha Brain, I have to catch the flow before it disappears. But, once I am able to catch it, I find myself riding a fast current that affords me the ability to think, move, and function at hyper speed without being held back by anything related to my brain fog challenges.

This, of course, is great in situations where I know I have to function at my absolute best for at least an hour or so because as you probably know, most fast moving rivers typically have to drop off and plunge somewhere eventually down the line. But, gaining an understanding of how long the effects of the Alpha Brain Memory and Focus supplement last within my body has allowed me to make the most effective use of this very powerful supplement.

The crash, which tends to occur a couple of hours after consuming the supplement, isnt as bad as a caffeine or sugary energy drink crash for me. Its a much softer landing that doesnt leave me full of regret or questioning my life choices.

A box of 30 packets which equates to 30 servings goes for about $50 USD on Amazon which is still a bit on the pricey side, but not quite as bad as the NZT-48 when you break it down by serving.

I have also found that grocers like Whole Foods and Sprouts sell the Alpha Brain Memory and Focus in individual packets, so if youre not ready to commit to an entire 30 serving box, this might be a better option for you if you happen to live in an area where either of these grocery stores are available.

So far, the previous two nootropic products I have reviewed and provided recommendations for are those that come in pill and powdered format. Mojos Extra Strength Microdose Brain Boost (Mojo) is my entry in the gummy category and for good reason.

I find gummy-based supplements to be really cool because if youre not in need of a full dose, then just take a little nibble off the edge. Or, if you need an extra boost, just pop an extra one in your mouth (so long as youre exceeding the recommended dosage, of course). Point is, gummies can be super convenient in ways that pills and things you have to stir into water arent.

And for anyone who might be fixated on the word microdose being part of the name of the product here, I hate to be the bearer of bad news and tell you that these Mojo gummies do not include psilocybin or any true psychoactive substance for that matter.

So what do they include? Mojos gummies are infused with Lions Mane, Cordyceps Sinensis, Cordyceps Militaris, and Ginger Root, all of which they refer to as their Mushroom Cognition Blend. Panax Ginseng and L-Theanine are part of what they call their Energy Blend and are responsible for the 62.5mg of slow-release caffeine that comes with each dose. And for clarity sake a single dose of the Extra Strength Mojo Brain Boost gummies is one gummy.

Directions found on the back of a bag of these Mojo gummies also recommend that you consume your dosage 30-60 minutes ahead of any planned activity and to take it on an empty stomach.

From my own experience, these typically begin to kick in within 5-10 minutes from consuming them which I love. I also love the advantage these gummies afford with being able to control the dosage to a point where I can decide for myself just how dialed-in I need them to help make me based on how many I take versus pill-based supplements which I find you dont have as much control over.

According to the dosage directions on the packaging, 2-3 gummies gives you a next level buzz where you are hyper-focused and nothing else matters.

I have found that two gummies is my sweet spot for feeling focused enough to tackle whatever task is at hand, even if its just powering through the rest of my afternoon. In fact, these Mojo gummies have become my go-to supplement whenever Im in need of an energy pick-me-up instead of coffee or an energy drink.

The one downside here is that they are not cheap. Although, that seems to be a common theme here with most of these brain boosting supplements.

At standard price, a pack of 20 gummies will run you $31.99 USD which shakes out to about $1.60 USD per gummy. A can of Monster energy drink will usually go for almost three bucks so if youre looking to use these gummies as a replacement for energy drinks, then youre at least in the same ballpark from a cost perspective. Plus, these gummies will probably make you feel a lot better than a Monster and should spare you from the dreaded energy drink crash.

Gwella also offers a few different options such as a monthly subscription option that does provide you with slightly more cost effective options especially if these end up becoming part of your daily or weekly routine.

In summary, its important to remember that everyones body is different and will therefore respond differently to nootropics and other brain boosting supplements.

What has been super effective for me might be useless to you. However, I do stand by each of these products I have reviewed here and would not hesitate to recommend them to my closest friends and family.

But listen, if youre like me and were born in a year that does not start with a 20, then youre probably at a stage in your life where its time to leave those sugary energy drinks to the Gen Zers who have very important TikTok recordings to power through. You also owe it to yourself to maintain or even sharpen your cognitive abilities as much as possible despite that crummy feeling you get everytime you hear a high school jam of yours playing in a grocery store.

Continue reading here:

A Forty-Something's Guide to the Best Brain Boosting Nootropics - Psychedelic Spotlight

(Image credit: New Age Drinks - BrainPOP Drinks)

In todays fast-paced world, the demand for staying focused, alert and mentally sharp has never been higher. Consumers are increasingly turning to functional beverages that strive to enhance their cognitive abilities and promote brain health. According to data from Euromonitor, the US functional beverage marketcurrently valued at $48.4 billionis forecast to grow at a compound annual growth rate of 6.6% between 2020 and 2025. A driving force behind this growth is the rise of nootropics, natural ingredients that support cognitive function such as caffeine, L-theanine, ginkgo biloba and lions mane mushrooms.

Jamba Dunn, founder and CEO of functional beverage brand Rowdy Mermaid, highlighted the modern need for mental clarity, saying, Modern lifestyles often involve high levels of stress, fast-paced work environments, and demanding cognitive tasks. Many individuals are looking for solutions to help them stay alert and focused throughout the day.

This sentiment is echoed by Sierra Hooshiari, founder of New Age Drinks BrainPOP Drink, who explained that the recent awakening in society has been in the realm of mental health. The trend towards brain health and brain nutrition is something that was kind of the next logical step from where we were before, she added.

Whats driving this nootropic revolution in functional beverages? Its a combination of factors, according to Rocco LaVista, co-founder of Beverage USA, the parent company ofnootropic energy drink brand Nerd Focus: Firstly, heightened awareness of cognitive health and well-being has driven consumers to seek innovative and effective ways to enhance focus and mental clarity. Secondly, a growing interest in natural and functional ingredients has prompted beverage manufacturers to incorporate nootropics into their product offerings, responding to the demand for healthier alternatives. Thirdly, as research into nootropics advances, consumers are gaining confidence in their safety and efficacy.

New Hope Networks assessment of the functional food and beverage market found that brain and cognitive health are in the top 10 health concerns consumers are actively trying to manage and improve through functional food and drinks that contain nootropic ingredients.

One key ingredient leading the charge in the world of nootropics is lions mane mushrooms. The fungi are believed to stimulate the production of nerve growth factor in the brain, supporting the growth and maintenance of nerve cells. Dunn said that Rowdy Mermaids mission is centered on providing sustainably sourced functional plant medicine to consumers, and lions mane aligns seamlessly with this objective.

Rowdy Mermaid developed the Roaring Pineapple kombucha variety to emphasize the benefits of lions mane and showcase the potential for mental clarity through its packaging. Dunn explained that the company believed that lions mane was being underutilized in the category due to its cognitive advantages and could blend well with a delicious kombucha flavor.

Nerd Focus, on the other hand, utilizes a blend of ingredients including Huperzine-A, Alpha-GPC, Ginkgo Biloba, DMAE, and GABA to create a beverage that offers mental clarity, stress relief, enhanced cognitive abilities and memory retention.

Nootropics are designed to support overall brain health and cognitive performance, making them valuable for individuals seeking an edge in their daily activities, said LaVista.

The role of minerals, such as magnesium and Vitamin D, should not be underestimated. These elements are often included in functional beverages to support overall brain health. As Hooshiari highlights, BrainPOP Drink includes a combination of clean caffeine, minerals, and vitamins, providing consumers with a comprehensive approach to brain health.

I really wanted to demystify and break down that barrier to what a nootropic is, she said. And Im hoping that BrainPOP kind of does that in a very gentle and subtle way.

Education plays a crucial role in this burgeoning industry. As Dunn states, beverage companies are likely to invest more in clinical research to validate the effectiveness and safety of their products as the market expands. With increased consumer awareness, the industry anticipates a shift towards more informed and discerning choices. LaVista emphasizes the importance of education in helping consumers make informed decisions about what they consume, by providing detailed information about the ingredients used, their mechanisms of action, and the research supporting their efficacy.

Hooshiari emphasizes that nootropics can be seen as a path to better health, stating, Its this elite erudite kind of word. But really, anything thats brain enhancing is something thats like moving you in the direction of health.

The use of nootropic ingredients and their integration into functional beverages is changing the way we view cognitive enhancement, and products that support mental health and cognitive function will only continue to grow.

The field of nootropics is in a state of constant evolution, with researchers exploring new compounds and ingredients for cognitive enhancement, said Dunn. Emerging options are drawing attention. These emerging nootropics signal a dynamic and promising future for cognitive enhancement.

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Unlocking brain health: The nootropic revolution - Smartbrief

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A new study has revealed what researchers believe to be the states with the best average SAT scores, and Mississippi ranks in the top five, with some of the best-performing students in the U.S.

New data reveals which states have the highest average SAT scores to uncover where has the best and brightest students, with Mississippi ranking in the top five.

The ranking, pulled by nootropics expert Nootroedge, analyzed the average SAT test scores by state. The average SAT score is derived from combining scores from all test sections: reading, writing and language, and math to calculate each states average out of a total score of 1600.

The SAT a standardized test widely used for college admissions has been used for a whopping 96 years; however, as of January 2024, big changes are happening with the test switching to a fully digital format.

Currently, the PSAT/NMSQT is taking place from October 2 to October 31 and being offered in a fully digital format in preparation for students who will be taking the digital SAT next year.

The data has identified which states have the highest achieving students but, more importantly, highlighted the states where students struggle most.

Its no surprise that some students are struggling, as according to a recent survey from BestCollege over half (51%) of students have had problems or challenges with their academics over the last year, with many struggling to focus and meet deadlines.

But this isnt the case in Wisconsin, as the state has the highest average SAT scores scoring 1,252 out of 1600 crowning it as the top state with the most academically-savvy students.

Ranking in second place, Wyomings average SAT score was 1244 making it another strong state for student academics, performing 12% higher than the national average of 1,107.

Kansas had the third-highest average SAT score of 1238 just six points less than Wyoming and 12% higher than the national average. Following in fourth place, Utahs average SAT score was 1233, putting it closely behind second and third place.

Mississippi ranked in fifth place with an average score of 1226 11% higher than the national average, indicating that similar to the other top four states, there are plenty of intellectual students residing in these states.

Minnesota came in sixth pace with an average score of 1225 just one point less than Mississippi. In seventh place, Nebraskas average score is 1222, which is still 10% higher than the national average.

Kentucky and South Dakota ranked in eighth and ninth place, respectively, both having an average score of 1219. Finally, North Dakota had an average score of 1212, with the tenth-highest average SAT score.

On the other end of the scale, the state with the lowest average SAT score is West Virginia with an average score of 938 out of a possible 1600 almost 15% less than the national average. Oklahoma had the second-lowest average score of 951 13 points less than West Virginia.

Ranking in 48th place, with the third lowest average score, Idaho had an average score of 968, making it another struggling state for students undertaking SATs.

Delaware followed with the fourth-lowest score of 968, which is still 13% less than the national average. Finally, Rhode Island had the fifth-lowest average score of 971.

Further Google keyword data analysis by nootropics expert Nootroedge, has also revealed what students are searching for help with the most. Searches show students are concerned with their studies overall, especially when it comes to writing essays and completing coursework.

Overall, it seems the nations students need more support in some areas than others, with the most popular search this year coming out as citation machine a tool where students input details and receive a citation matched to each referencing style (MLA, APA etc).

Additionally, its no surprise given the recent rise in popularity of AI tools that AI essay writer was also one of the most searched-for phrases over the past year.

Speaking on the findings, Thomas Riley, Nootropics Expert at Nootroedge says: For those who are preparing for their SATs or who are currently undertaking their PSATs it is important to focus on honing your concentration and memory skills to ensure you are well prepared for the test.

Once at college concentration will become an essential skill, and it can often be difficult to hone, especially for students with their ever-changing schedules or stacked exam schedules, which is why natural supplements ideally that include ingredients such as Bacopa and L-theanine can be useful to help enhance their learning and revision skills. They can also help to reduce the brain fog after a lively weekend spent socializing!

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One research firm thinks Mississippi is a lot smarter than everyone ... - Darkhorse Press

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American students study, memorize, write and plan their education knowing what to avoid.

And plagiarism is on the list of what to avoid.

A new study reveals that students in the United States are looking to artificial intelligence (AI) tools for help with studies according to Google search data.

Nootropics expertNootroedge created a ranking of states in which college students are most struggling with their educational endeavors. Students are struggling the most in Virginia.

AI essay writer was one of the most searched phrases, which suggests that students are increasingly reliant on AI for academic assistance. AI essay writer had a monthly average of 35,004 searches in the last year, and was the 7th most searched term within the study. Searches for chatgpt essay had an average of 3,267 monthly searches in the past year.

Many colleges are now implementing AI checkers to detect the use of AI in students work.

The findings show Virginiastudents seek more assistance than any other state. More than 1,100 help-related Google searches per 100,000 people in the past year were from Virginians, 50 percent higher than Alaska, the state where students require the least support.

For those who are struggling with their college work whether its something like getting used to essay citations or something deeper like studying generally seeking support online is a great way to receive non-judgmental and free advice at any time they may need it, Thomas Riley, Nootropics Expert atNootroedge, said.

Riley cautions students to recognize the difference between their academic integrity and seeking assistance online.

Students most need help with providing citations of sources in essays, especially in the APA format, and how to check for plagiarism before submitting written work.

On the other hand, students in the U.S. are skilled at writing because they need the least help with their dissertation or defining academic writing.

Virginias students look for the most help with how to effectively study.

Maryland is No. 2 with 1,071 study-related searches per 100,000 individuals. Spell checking with Grammarly was among the searches, as well as how to write a solid conclusion to an essay.

Arizona is No. 3, followed by Florida and Utah.

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Assistance from AI: Virginian students struggle the most in the U.S. ... - Augusta Free Press

For years, the cognitive health pillar of the dietary supplement industry was focused on helping seniors stay sharp. In the last decade, though, there has been a remarkable shift in our understandingand appreciationof the breadth and depth of cognitive health. Indeed, healthy fats like omegas, phospholipids and choline can combat age-related cognitive decline. But brain performance is increasingly desired across consumer generations, as gamers, knowledge workers and other early adopters fuel momentum in a category that now includes nootropics, adaptogens and probiotic ingredients.

Dietary docosahexaenoic acid (DHA) in combination with eicosapentaenoic acid (EPA) is positively connected to cognitive health, and studies also show a positive correlation between omega-3 and mood disorders such as depression. To function their best, brain cell membranes need adequate levels of phospholipids, a combination of lipids (fats) and the mineral phosphorus that line cell membranes and help determine what is allowed in and out of the cell.

Formulas that feature EPA, DHA and phospholipids such as citicholine and phosphatidylserine (PS) could help consumers preserve brain function, especially if they are not minding their omega ratios.

Read about all the mind-sharpening ingredients making waves in the cognitive health segment in this downloadable digital magazine. The articles include:

Content Director Todd Runestad details the noteworthy shift in our understanding of all the connections that contribute to cognitive health, and the supplements that can support it.

Despite an abundance of better-for-you packaged foods and beverages in the U.S. market, many consumers still experience a significant imbalance in beneficial fatty acids, writes Lisa Schofield. DHA, in particular, is especially critical in brain development and is why pregnant women are recommended to consume omega-3 through their diet or by taking supplements.

The time for adaptogens is coming, submits Pete Croatto, as plants and mushrooms that can help the body respond to stress, anxiety and fatigue are increasingly positioned as mood enhancers.

Professionals and adult students face high-pressure, brain-draining tasks as part of their daily responsibilities, explains Rachel Adams, and they are increasingly turning to natural ingredients that can provide the mental energy they need to focus and stay alert.

Research and development of functional bioactives has caught up with new market demand. Scientific studies have validated many of the natural ingredients helping to redefine the cognitive health category. Todd Runestad culls a list of some notable superstar ingredients, which include VitaCholine from Balchem, Adonat Premium SAMe from Gnosis by Lesaffre, and Cognizin Citicoline from Kyowa Hakko.

Some of the worlds leading and most innovative brands have launched new stress and sleep products in the past two years, writes Matev Ambroi, as the segment gradually evolves from commodity-driven to a more advanced, added-value, clinically supported one.

Formulation expert Blake Ebersole offers up a sampling from the extensive list of well-designed clinical trials that have been performed on brain botanicals, pushing the cognitive category into new territory. Ingredients in focus include lemon balm, sesame oil cake extract, mulberry milk, spermidine, and many others.

Improving the gut bacteria composition through probiotic supplementation can improve mood, anxiety and cognition, as well as reduce neuroinflammation. Ralf Jger shares some compelling new research that further proves the point.

Examples of cognitive health takeaways for your business include:

Registering as a member of Natural Products INSIDER Digital will give you free access to premium content including digital magazines, webinars, whitepapers and more.

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Building better cognitive health supplements with smart formulations - Natural Products Insider

The globalPodiatry Treatment Marketis expected to register a revenue CAGR of 4.9% during the forecast period, from a valuation of USD 4.3 billion in 2022 to USD 6.9 billion in 2032. The growth is being driven by several factors, such as an increasing prevalence of diabetes, a rise in foot and ankle injuries, and an increase in the elderly population worldwide. Moreover, the growing demand for Podiatry Treatment is being fueled by a growing awareness of the value of preserving foot health and hygiene.

The market is expanding as more hospitals and podiatrist clinics are being established across the world, and there is greater accessibility to cutting-edge technology and novel treatments such as laser therapy and regenerative medicine. Additionally, the rising use of telemedicine is also influencing the Podiatry Treatment market. Governments are implementing regulations to ensure that podiatric services meet high standards and adhere to strict guidelines.

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However, several factors, such as a shortage of qualified podiatrists, high cost of care, and insufficient insurance coverage for podiatry treatments, are restraining the revenue growth of the market. Moreover, availability of less-priced Podiatry Treatment in some areas is expected to have a negative effect on the markets revenue growth over the forecast period.

Key players in the Podiatry Treatment Market:

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The global Podiatry Treatment market is segmented into preventive, diabetic foot care, surgical, sports injury, and others, based on service type. The preventive segment is expected to account for the largest revenue share in the market during the forecast period.

The diabetic foot care segment is also expected to account for a significantly large revenue share, as diabetes is becoming more prevalent across the globe.

The surgical segment is expected to register a rapid revenue growth rate during the forecast period due to rising demand for minimally invasive surgical procedures in podiatry. The sports injury segment is expected to register a moderately fast revenue growth rate during the forecast period.

Based on the end-user, the market is segmented into hospitals, clinics, and others. The clinics segment is expected to account for the largest revenue share during the forecast period, while the hospitals segment is expected to register the highest revenue growth rate during the forecast period. The others section, which includes ambulatory surgical facilities and home healthcare settings, is expected to register steady revenue growth.

In conclusion, the Podiatry Treatment market is expanding rapidly, driven by an increase in the need for Podiatry Treatment due to the prevalence of chronic diseases and foot-related issues, and the growing elderly population. The market is also influenced by the increasing use of telemedicine and the availability of cutting-edge technology and novel treatments.

However, several factors are restraining the revenue growth of the market, such as a shortage of qualified podiatrists, high cost of care, and insufficient insurance coverage. The preventive segment is expected to account for the largest revenue share during the forecast period, followed by the diabetic foot care and surgical segments. The clinics segment is expected to account for the largest revenue share among end-users, while the hospitals segment is expected to register the highest revenue growth rate.

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Podiatry Treatment Market: Forthcoming Developments and ... - Cottonwood Holladay Journal