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Category Archives: Liberty

Team USA sponsor Liberty Mutual to air ads during the Olympics

Posted: February 6, 2014 at 11:45 pm

Screen-grab from Liberty Mutual ad.

By Chris Reidy/Globe Staff/February 6, 2014

Liberty Mutual Insurance, the large Boston-based insurance company, is getting ready to air new TV ads tied to its Olympic sponsorship of Team USA.

The ads, which were created by the companys long-time ad agency Hill Holliday of Boston, feature Olympic athletes from the past who overcame personal setbacks to go on to later triumphs. A subplot of the ads is that Liberty Mutual can help its customers come back from their own setbacks, such as natural disasters and car accidents, so they can move on with their lives.

For every setback, theres a chance to come back and rise, Paul Alexander, the companys chief communications officer, said. And insurance can be the bridge between the setback and the comeback.

This is Liberty Mutuals first Olympics, said Alexander, who noted that Liberty Mutual is the only Boston-based company to be a Team USA sponsor.

After debuting on NBC during the Opening Ceremonies of the Winter Games, the broadcast spots will continue to air throughout the Olympic Winter Games coverage on NBCs family of broadcast networks and will be supported by a significant number of additional broadcast assets, including billboard and bumpers, to promote Liberty Mutual Insurances status as official partner of the USOC and Team USA, Liberty Mutual said.

Some other insurance companies use their advertising to boast of having the lowest rates. Liberty Mutual, in contrast, sees its target audience as adults between 35 and 54 who are willing to pay a little more for better coverage and service, Alexander said.

Liberty Mutuals Olympics ads are not just about trying to sell insurance; they are also about trying to energize the companys employees. Over the past 12 months or so, the company as organized a series of employee events at which past Olympians put in appearances.

Its about building pride, excitement, motivation, and engagement, Alexander said of this effort. With these events, weve touched 30,000 of our 40,000 employees.

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Team USA sponsor Liberty Mutual to air ads during the Olympics

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(OLD) Lesson 17: "Liberty Twistz" Bracelet Instruction Video – Video

Posted: February 5, 2014 at 11:44 pm


(OLD) Lesson 17: "Liberty Twistz" Bracelet Instruction Video
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(OLD) Lesson 17: "Liberty Twistz" Bracelet Instruction Video - Video

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Davidson Bangayan posts bail for temporary liberty – Video

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Davidson Bangayan posts bail for temporary liberty
Davidson Bangayan, a.ka. David Tan, is being booked at the NBI Monday. VIDEO BY TETCH TORRES-TUPAS/INQUIRER.net Visit us at http://www.inquirer.net Facebook:...

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Davidson Bangayan posts bail for temporary liberty - Video

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Clayton King (1/29) – Liberty University Campus Church – Video

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Clayton King (1/29) - Liberty University Campus Church
http://www.liberty.edu/faithservice/index.cfm?PID=18664 On January 29, 2014 at Campus Church, Clayton King, Campus Pastor at Liberty University, continued hi...

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Clayton King (1/29) - Liberty University Campus Church - Video

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Jay Joohyun Jung Submission – Video

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Jay Joohyun Jung Submission
Help Jay Joohyun Jung elect Jesus on Feb. 28 by sharing his video contest submission with your friends! Son of God comes out on Feb. 28 nationwide. For more ...

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Jay Joohyun Jung Submission - Video

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Murphy & Becky Liberty L3 Audition Passed 3+ – Video

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Murphy Becky Liberty L3 Audition Passed 3+
Terrible changes of direction, but still passed!

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Murphy & Becky Liberty L3 Audition Passed 3+ - Video

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Liberty Battles with Alex Allen 2-3-2014 – Video

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Liberty Battles with Alex Allen 2-3-2014
Monday Friday 10 PM ET/7 PM PT on UCY.TV @ http://UCY.TV/LB UCY.TV is an investigative media platform, designed to give YOU a voice on the platform of your...

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GTA Liberty City Stories – Jour 3 – Video

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GTA Liberty City Stories - Jour 3
Pourcentage accompli 3% - Quidam (44) encore une ptite mission faite pour Vincenzo Cilli.

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GTA Liberty City Stories - Jour 3 - Video

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GTA Liberty City Stories Mision #60 Cash Clash – Video

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GTA Liberty City Stories Mision #60 Cash Clash
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Liberty Skikda: Skikdovers Ep.2 (leftos) – Video

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Liberty Skikda: Skikdovers Ep.2 (leftos)
Yo les gens voici mon episode 2 de mes leftovers avec de tres bon hitmarkers ^^. Combien de likes pour ces sick leftovers?! How many likes for these sick lef...

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Liberty Skikda: Skikdovers Ep.2 (leftos) - Video

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