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Category Archives: Golden Rule

A PINCH OF SALT: Karma’s Golden Rule – Gazette Newspapers

Posted: July 29, 2017 at 7:36 pm

Do you believe in Karma?

If you are of a certain age (mine), Karma was the number one buzzword when it came to guiding life choices, particularly in our teens and 20s. It was a sort of hanger-on in the free love, do your own thing society, forlornly trying to convince otherwise self-absorbed pleasure seekers there was something else out there.

I think it hitchhiked to America along with Baba Ram Das and the rest of the Hindu spiritualist movement. Or maybe it came from further east I thought is was a component of Zen Buddhism. Or perhaps it was supposed to just come to you while you were transcendentally meditating.

I was predisposed to believing in Karma. I grew up playing baseball perhaps the most superstitious of all sports. Don't step on the baseline, complete the bat-tapping ritual before every pitch, don't change your socks if the team was winning sort of stuff. These days, they use superstition as an excuse to grow extravagant beards and long hair (I don't get that).

But even in baseball, there were elements of Karma. Catch a break on a safe/out call? You can bet it will go against you next time. Get hit by a pitch? Your pitcher will hit someone on their team in retaliation. Hit a line drive right at somebody? A weak popup will fall behind the second baseman for a single.

Karma took on a bit deeper meaning as we all transitioned through college into adulthood. None of my friends were overly concerned that by killing that bug they'd end up being a bug in the next life (the ultimate Karma trip), but they sure believed in doing a good deed in hopes someone would do a good deed to them in return.

Drop the Indian trappings, and Karma became a basic philosophical (and physics) rule. Philosophy: Actions have consequences; sometimes unintended consequences. Physics: For every action, there's an equal and opposite reaction.

But that's a bit too deep for most of us, particularly for daily use. It's easier to talk about someone having good Karma, or for bad Karma to come back and haunt us.

Notice how neither the scholarly approach nor the Karma approach promises exactly when this payback for actions taken is going to happen. That way, we have a whole lifetime to wait for the scales to balance. And, in a sort of feeble way, we can explain why bad things happen to good people, or vice versa.

There is, of course, another source that takes a slightly different look at this same deep-seated desire we humans have to do good. We call it the Golden Rule. And it comes from the Bible.

Everyone learns it as a child Do unto others as you would have them do unto you. Only there's no second verse saying those others are going to do good unto you. You're supposed to just do it.

It gets harder. In another place it says you're supposed to love not only your friends, but your enemies too. There's turn the other cheek, and if a man steals your coat, give them your shirt too.

True, there's also an eye for an eye, and a tooth for a tooth. But we "enlightened" Christians today just push that away as Old Testament rubbish we've outgrown.

I long thought that if I could just be good enough, I'd win the big prize on the top shelf (that's a metaphor for heaven, folks). Or at least I would earn myself a little easier life down here.

But as I age, I've come to the conclusion that it doesn't do much good to keep score. I'm not visionary enough to see the cosmic Karma scales balance, and I've been convinced that God does things in his own time, in his own way.

I'll continue to strive to do the right thing, the compassionate thing, the just thing. I'll try to close the door on that little thought that I will be "paid back" for whatever it is I do.

But I am human. So if God wants to let me win the lottery, I won't turn that down either.

After all, I've been a very good boy (I think).

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A PINCH OF SALT: Karma's Golden Rule - Gazette Newspapers

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Profiting from the Golden Rule – Moultrie Observer

Posted: at 7:36 pm

Hopefully, we dont treat people well just so they will treat us kindly in return. We should treat everyone we meet with dignity, respect and kindness because it is the right thing to do. We want to treat others as wed like to be treated. That is what the Golden Rule tells us to do.

I love this quote from Mother Teresa, Let no one ever come to you without leaving better and happier. Be the living expression of Gods kindness.

But, it is sometimes helpful to believe that what goes around comes around. That belief can make doing the hard, but right things a little easier.

Today, I want to show how doing the right thing as an organization is the most profitable thing you can do. I also want to show you can measure how well your organization is following the Golden Rule.

How well you and your organization live out the Golden Rule is reflected in your reputation. We all want to be treated with honor and respect. Being treated with honor and respect makes us happy, so happy we want to tell other people about the experience.

Think about the last time you received amazing service. Did it make you happy? Did you tell others about your experience?

When we recommend a company or service were signaling our trust that our friends will be treated the same. Recommendations are also an indicator of how customers feel about their relationship with a company.

When customers feel so well treated they enthusiastically recommend a company to friends, they are promoters. When customers are treated so badly they recommend avoiding a company, they are detractors. The idea of promoters and detractors is the foundation of the Net Promoter Score.

What is the Net Promoter Score? It is a lot of things. First, it is my go to survey tool for customers and employees. Second, it is the brainchild of Fred Reichheld. Reichheld is a Fellow at Bain & Company and founder of their Loyalty Practice. He has spent most of his professional life quantifying the link between customer loyalty and profits.

The Net Promoter Score focuses the entire organization on generating promoters, who buy more, stay longer, refer friends and are less price sensitive. It also helps minimize the number of costly detractors, who are not afraid to loudly proclaim the organizations deficiencies.

Reichhelds research has found that across multiple industries, the company with the leading Net Promoter Score grew more than twice as fast as their competitors.

Are you ready to grow twice as fast as your competitors? Well explain how to do it in future columns.

Curt Fowler is an organizational growth expert and president of Fowler & Company, a business advisory firm dedicated to helping leaders create and achieve a compelling vision for their organization. He has an MBA in Strategy and Entrepreneurship from the Kellogg School, is a CPA, and a pretty good guy as defined by his wife and four children. Have a business growth topic youd like me to cover? Send suggestions to cfowler@valuesdrivenresults.com.

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You get what you give: the golden rule of cycling – BikeRadar.com

Posted: July 26, 2017 at 4:41 pm

A few weeks back I was riding solo early in the morning. It was still dark and there were only a few other riders and drivers on the road.

Being the good, law-abiding citizen that I am, I stopped at a red light, and a man in a van stopped next to me. We exchanged a nod and went back to our half-asleep early morning delirium, until another solo rider pulled up, slowed down, looked both ways and proceeded to run the light.

I looked back at the guy in his van. He was shaking his head and I could do nothing but put my head in my hands.

When the light turned green I tried unsuccessfully to chase this rider down, but he had a solid head start and continued to run at least three lights before he disappeared.

Here on the Gold Coast in Australia, there are a couple of Facebook groups that serve as notice boards where people post info on races, rides, traffic hazards and the like. Well, it seems this was not an isolated incident as a few days later someone posted about this red light bandit, identifying him by the surprisingly expensive Italian steed he was riding.

Cyclists as a community often dont garner a lot of respect among other road users. This can have unfortunate consequences, whether it be comments yelled from a car window, a close pass or even a collision. Heck, even Chris Froome was run down by an impatient driver not long ago.

Whenever there is a news story about a rider being involved in an accident, the comment section is full of vitriol and hate along with the usual get off the road and Ill give you room when you start paying registration comments, as well as a big helping of victim blaming and some name calling to top it off.

When I first started riding seriously back in college at Colorado State University, the then team president (and now VeloNews senior editor) Caley Fretz said something thats stuck with me ever since: "Dont do anything stupid in team kit, because you never know who is watching and it makes us look bad."

At the time, he was speaking to a room full of 18- to 21-year-olds who as a whole were not known for making great decisions. But I think every rider can benefit from a reminder that what we do affects the whole cycling community.

Especially today, with everything being filmed and photographed, public perception has never been more important. It amazes me how many videos there are of drivers and riders behaving badly.

Why not add cycling questions to the driver's test? How many riders do you know who don't have a driver's license or own a car?

Much like you dont remember the driver who switched lanes to give you an extra wide birth, or waited until after the blind corner to pass, drivers dont remember the cyclist who stopped at a stop sign or red light. So when you run a light, or break a traffic law, or just do something stupid in general, youre making an impression on those around you, one which people will more than likely remember.

Using the road is a privilege afforded to drivers and cyclist alike, and I've always felt there is a social contract between road users to be courteous to each other, and more importantly try not to kill each other. Quite often you'll see sensational headlines about a 'war on the road,' and riding in certain places is a bit like being in the trenches, but the cars aren't going anywhere and neither are we, so let's coexist!

I also think that drivers and cyclists have a general lack of knowledge about what riders are legally entitled to do. I've explained to many people on two continents that riders are in fact allowed to ride two abreast in places in the US and in Australia, and why it's safer for both parties involved. On the other hand, I've also explained to multiple people on the same two continents that you are not allowed to run a light riding a bicycle.

There is plenty of controversy surrounding the argument for bicycle licensing and registration so that cyclists can be 'held accountable for breaking the law'. I think there is a much simpler solution. Why not add cycling questions to the driver's test? How many riders do you know who don't have a driver's license or own a car?

Yes, I know there are a few non-driving unicorns out there, but the vast majority tick both boxes. I also know there is much more to this than just whacking a few extra questions into a multiple choice test, but that seems like the most efficient and pain-free way to educate both sides of the aisle.

Ill admit, I have run a red light in the past, and Im not proud to say that I have rolled a stop sign too. But, when I have, you can be damn sure there was nobody around to see me do it. That doesn't make it right, and nobody is perfect.

That said, who hasn't made an illegal U-turn in their car, gone through a light 'that was totally still yellow' or driven a few MPH/KPH over the speed limit again nobody is perfect.

Im not trying to apologise for motorists who do the wrong thing or put riders in danger, nor the riders who refuse to follow the rules, but just like everything else in life, you get what you give. So, if youre openly disrespectful to those around you and don't follow the rules of the road when you ride, expect to get treated the same way.

And if you're reading this, Red Light Bandit who lives on the Gold Coast and rides a very expensive Italian bike, stop it! You're the guy that's ruining it for the rest of us!

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‘Irate passenger’ situation Sunday at Charleston International Airport reflects ‘golden rule’ intervention training – Charleston Post Courier

Posted: at 1:47 am

When a disruptive, apparently intoxicated passenger refused to leave an American Airlines plane set to fly from Charleston International Airport to Philadelphia, it could have spiraled into a mire of reshuffled schedules and negative publicity.

The pilot was ready to cancel the flight. He called Charleston County Aviation Authority police officers to board the plane.

But unlike the incidentin April aboard a United Airlines flight in Chicago that went viral and caused an uproar, Sunday's tense moment ended calmly.

"We talked to him," CCAA Police Capt. Chris Helms said. "We de-escalated the situation, and rightly so."

The officer who spoke to the passenger explained the consequences, Helms said. The flight would be canceled if he didn't leave, and the incident would be reported to the FBI.

"Sometimes people can't think straight," Helms said. "We see people sometimes confused. They think flying is a right, not a privilege."

At that point, the man agreed to leave with law enforcement, Helms said. He wasn't arrested. They helped him book a later flight, and when he wanted to leave the airport in the meantime, they sent him off in an Uber.

The handling of the situation reflected the training and methodology of CCAA officers, Helms said.

"When it comes to these interventions, whether it's with the general public or it be a suspect or subject, there are a few things we keep in mind," he said. "One of those is the golden rule."

The incident was the first time this year officers had to board a plane at any of the three airports the CCAA operates, Helms said. That happened twice all of last year and resulted in no arrests.

Arrests are overall rare, Helms said. In 125,600 calls for service last year, CCAA officers arrested only 28 people.

The type of call they responded to Sunday, classified as an "irate passenger" call, sometimes comes from a plane itself but could be as simple as a passenger losing his or her temper while trying to find their gate.

"Sometimes they're having a tough day," Helms said. "Sometimes there's alcohol involved."

Reach Jack Evans at (843) 937-5491. Follow him on Twitter @JackHEvans.

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Golden Rule manager remembered for her commitment – Muskogee Daily Phoenix

Posted: at 1:46 am

Brenda Clark, who died Saturday at the age of 58, is being remembered for her commitment to and love for the workers she supervised at Golden Rule of Muskogee.

Golden Rule Executive Director Taylor Foster said Clark was a "true hero" to the nonprofit's developmentally disabled workers. He said Clark worked at Golden Rule for 38 years, serving as assembly contract manager in her latest role.

"She was the most selfless person I ever knew," Foster said. "Until two weeks ago, she never took a full week off work."

That week off came when Clark went to the hospital, he said.

"For her, it was work first," Foster said.

The State Use Program presented Clark with its Lifetime Achievement Award in 2015. The State Use Program promotes employment opportunities for people with severe disabilities.

Foster recalled having to trick Clark into going to the awards presentation.

"I told her she had to come with me for training," Foster said, recalling the time he told Clark to buy a dress because she was "representing Golden Rule."

He said Clark never sought accolades for herself. She preferred to make a difference with Golden Rule's workers. Foster recalled the various degrees of emotion they expressed after being told Clark had died.

"A lot of people here felt they had lost a mother, a sister, a mentor and a good friend I know I had," Foster said. "She had impacted their lives for a lot of years her reward was watching people grow, she took pride in helping to raise her 'kids,' as she called them."

Area resident Belva Cothern said Clark was an awesome sister.

"If you needed her help, she would help to the best of her ability," Cothern said. "If she could not help, she would find someone to help you."

She recalled times when family would gather at Clark's house or at their parent's house.

"She made sure we had plenty to eat she liked helping people when they needed something," Cothern said. "I loved her very deeply, and she'll be forever missed."

Services for Clark will be 10 a.m. Wednesday at Greenwood Cemetery, Porter, under the direction of Cornerstone Funeral Home and Crematory.

Reach Cathy Spaulding at (918) 684-2928 or cspaulding@muskogeephoenix.com

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First Financial CEO Chris Hegi’s Golden Rule for Serving El Dorado – Arkansas Business Online

Posted: July 24, 2017 at 8:39 am

Chris Hegi (pronounced hey-guy), who grew up in El Dorado, went to work at United Insurance Agency in El Dorado after college, becoming a partner in 1997. In 2002, he joined the First Financial Bank board of directors, and in 2010, he joined the bank as an executive vice president. Hegi was named president of the bank in 2014.

Hegi graduated from the University of Arkansas at Fayetteville with a bachelors degree in accounting in 1991 and from Southern Methodist University School of Banking in Dallas in 2013.

In 2015, Chris Hegi was named CEO of First Financial Bank, now a $919 million-asset lender.

What is your favorite part of being a banker? Its hard to say. My degree is in accounting, so I really enjoy the numbers and analytics. I spent 20 years in the insurance industry, so I enjoy the business development piece. With First Financials entrepreneurial spirit, I am still able to use these skills. Of course, at the end of the day, we are helping people, and that certainly adds meaning.

What are the biggest challenges confronting First Financial? We face the same challenges that all community banks face. Keeping up with ever-changing banking regulations, staffing, managing growth, cyber-security and top-of-class product offerings are things we talk about daily. There are a lot of moving parts within the framework of community banking, and we work to manage them all while providing a favorable rate of return for our stockholders.

What drew you to make a career in banking? Prior to joining the bank, I served the bank as a director. That gave me exposure to our people, our business lines and our banking model. First Financial is a special place with strong owners, directors, employees and customers. I felt that my experience as a director, along with the skills I developed in the insurance business, could contribute to the banks future success.

Who are your mentors? I have been fortunate to work for and with a number of strong, successful leaders. Each had different strengths, which I have tried to emulate. But across the board, diligence, hard work, perseverance and doing the right thing all come to mind. These are my must haves in my mind. Early in my career, I established a personal board of directors. The group has expanded over the years, and most do not even know they are on the list. It is a broad group of people with varied ages, careers and backgrounds. These are people whom I respect both professionally and personally. They dont know it, but their influence on my life is immeasurable.

Whats the best advice you ever received? While in the insurance business, I found myself in a situation where I felt like I had been treated unfairly. After a long drive to meet with a prospect at his request, the meeting did not go well. During the long drive back, I formulated my plan of attack mainly centered on a detailed letter to this individual with a number of ccs. I made it back to the office to report on my day and plan of action. The president of my agency listened patiently to my rant. He calmly encouraged me to write the letter, place it in my desk drawer and read it again the next day before sending. It was good counsel the letter was never sent. Many lessons were learned that day.

What was your most important mistake that has helped shape your career? Unfortunately, we dont always know the circumstances or perspective of the people sitting across the desk from us. Any number of things in life can affect peoples behavior. Prior to writing the letter mentioned earlier or having that difficult conversation, it is best to understand and respect the other sides interest and perspective.

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The golden, silver rules of animal treatment – Morganton News Herald

Posted: July 22, 2017 at 8:36 am

In the May Animal Matters article, I talked about why we need to be a role model for our youth. I'll continue that theme in this column.

You have probably heard of the Golden Rule: Treat others as you would want to be treated. Of course, there are many variations of this rule that refer to not judging others, walking in someone elses shoes, not treating others in ways that you would find hurtful, there, by the grace of God go I, and so on. As a nonprofit organization, we rely on people to donate time and money to support the program. Animal rescues also rely on individuals to give of themselves for the greater good/cause of helping the animals. No doubt, individuals who support us are treating others as they want to be treated. Thank you to those who donate time and/or money to support the animals.

REASON works with people from all over the county who call asking for assistance with spaying/neutering, finding homes for puppies/kittens, or asking for help with food for their animals, just to name a few things. If judgements were placed on every person who sought assistance from us or any of the rescues, versus lending a helping hand, where do you think our community would be? Do you think we would have seen a 41 percent decrease in the kill rate of dogs and cats over the past four years? Such progress is made because some of you believe in helping people and some in helping animals. Ultimately, everyone wins.

The Golden Rule probably strikes a chord if you yourself have ever experienced being treated with empathy. When we experience something, we relate to it and tend to be more sensitive to that circumstance. So, if people around us treat others with respect, especially as we are growing up, we are more likely to treat people with respect. What are you teaching those around you? Of course, for anyone in rescue or spay/neuter, its also about the animal. I would dare say we practice the Animal Golden Rule treating the animal as we would want to be treated if we were that animal, or treating the animal as we would want one of our own treated.

A philosopher spoke of the Silver Rule What you do not wish done to you, do not do to others. So, now its not so much a reflection of what has happened to me in my past, but its the nightmare or vision of what could happen. Again, from the animal side of this, I dont want to be chained up so that I cant move and not be able to reach food or water or my house. I dont want to be locked in a car in the heat of summer or the dead of winter. I dont want to be ignored and isolated from the rest of the family. I dont want to be abandoned, abused, forgotten about. As for me, I dont want any of my animals to be treated this way either. What is the lesson I am teaching someone if this is what they see me doing? Some of what I do may be legal, but is it something I would want done to me? If what I am doing does more good than harm, then maybe its right.

The new Burke County Animal Ordinance will go into effect Aug. 1, 2017, and it is 33-pages long and very detailed. Why? Not everyone defines what is hurtful to be same, so we need it spelled out what we should do and what we should not do. It is influenced by Animal Control officers field experiences, complaints filed, and criminal charges. Not everyone follows the Golden or Silver Rule. Some cannot put themselves in someone elses shoes because their own experiences stand in the way. Some cant empathize with an animal because their own lives are overwhelming they cant see the forest for the trees.

Our responsibility is to practice the Golden or Silver Rule every day, teach our youth by our actions toward other living beings what we would want done to us.

Debbie Hawkins is with REASON Inc.

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POINT OF VIEW: Promoting civility, practicing the Golden Rule daily – Palm Beach Post

Posted: July 21, 2017 at 12:40 pm

Too often, all the American people see of Congress is hyperpartisan bickering on cable TV. What dont they see when the cameras are turned off? Many of us are friends. The policy disputes? They arent personal, even when passionate.

We are passionate because we all love our country. We want to serve the people who sent us to Washington to get things done for the American people. And we believe strongly in what we stand for. But we can disagree without being disagreeable. And the way we carry ourselves in our public debates is how we are represented to the American people no matter how cordial we are behind closed doors.

We can, and must, do better.

Weber Shandwick and Powell Tate, in partnership with KRC Research, recently released a report on the state of civility in America. It found that incivility has reached crisis levels in our country.

These findings, sadly, are not surprising. Particularly disappointing was that a majority of Americans believe incivility in our politics encourages general incivility in society, which deters citizens from engaging in public service. Incivility can lead to intimidation, threats, harassment, cyberbullying, discrimination and violence. In the wake of the attack on our fellow members of Congress at a baseball game practice of all places, the need for action could not be more urgent.

To try to disrupt this troubling trend, we have put forward bipartisan legislation, H.R. 400, creating a National Day of Civility. Its one small way to give this issue greater attention and spark greater awareness in communities across the country, and in Washington. The bill has overwhelming bipartisan support, introduced with the backing of nearly every member of our 50-plus person freshman class. As public officials, we have a responsibility to lead by example.

Matthew 7:12 reads: In everything, do to others what you would have them do to you. Its the Golden Rule. In our civil discourse, we must strive to disagree without being disagreeable and practice the Golden Rule every day. We look forward to growing support for our effort to recognize July 12 as the National Day of Civility.

Words matter. How we treat each other matters. Lets foster more civility in public discourse Congress is a great place to start.

CHARLIE CRIST AND MIKE JOHNSON, WASHINGTON

Editors note: Former Florida Gov. Charlie Crist now represents the states 13th District, and Mike Johnson represents Louisianas 4th District, in the U.S. House of Representatives. Crist is a Democrat, and Johnson is a Republican. This commentary first appeared in The Hill.

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The Golden Rule Ought to Help Us Recognize the Dignity of Unborn Children – LifeNews.com

Posted: July 20, 2017 at 3:40 am

Why should we care about the fate of unborn children who are at risk of death through abortion? Why do they matter?

Many people dont care. After all, unborn children are small and largely hidden from view. They look (at their earliest stages) different from us. They dont have the sophisticated cognitive functions that we do. They cant speak for themselves.

Worse, many people feel like (or think they could feel like) they have a self-interest in the destruction of unborn children. Abortion, people think, makes life easier. Thats why it happens.

This isnt a problem unique to the unborn. Human societies often have trouble giving consideration to individuals or groups who seem very different from us, or whom we have a practical self-interest in exploiting or killing. And that moral blindness has led to great injustice.

The Golden Rule, I think, can help us see clearly. Do unto others as you would have them do unto you. Its a piece of moral wisdom expressed in numerous ethical and religious traditions stretching back to antiquity. What you do not wish for yourself, do not do to others, said Confucius. Love your neighbor as yourself, Jesus taught.

The Golden Rule reorients our moral thinking by putting ourselves in someone elses shoes. It directs our concern to others who matter just as much as we do. It tests the consistency of our actions to ensure we do not mistreat other people.

Crucially, application of the Golden Rule requires that we imagine ourselves in the place of someone else. In the case of unborn children, however, we only need a basic understanding of human biological development. Thats because each of us was once, in fact, an unborn child.

The truth that you are the same individual living being as the fetus from which you developed is a matter of observation and scientific data, writes philosopher Christopher Kaczor. You now, you at ten years old, you at ten days following birth, you ten days after conception and you at all stages of your life in between stand in bodily continuity.

I was once an adolescent, and before that I was a child, and before that an infant, and a fetus, and an embryo. To have killed the embryo I once was, therefore, would have been to kill me.

Keep up with the latest pro-life news and information on Twitter.

Heres how the Golden Rule applies to abortion:

Some people think that we didnt really count when we were unborn children. We didnt yet have the abilities or characteristics that make us valuable and confer on us a right to life.

But this is a false and dangerous understanding of human value. My value is not contingent on how old I am, or how smart I am, or how independent I am, or what I look like. I dont matter less when I become disabled and dependent on caregivers. Im not worth more when I learn calculus. I dont lose my right to live when I experience dementia and lack self-awareness and rationality.

I have my fundamental worth, rather, simply because I am what I am. Thats why I have that value at all times of my life. I had value as an unborn child because that unborn child was me.

The beauty of the Golden Rule is that it takes our own self-interest and extends it to everybody else. Just as I dont want to be valued for my size or appearance, I should not value others for those characteristics. Just as I dont want to be intentionally killed, so I should not intentionally kill anyone else. Just as I deserve the protection of society, so I should work to protect others.

Why, then, should we care about unborn children? Because we care about ourselves. Why do unborn children matter? They matter because we matter.

LifeNews.com Note: Paul Stark is a member of the staff of Minnesota Citizens Concerned for Life, a statewide pro-life group.

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Golden Rules: The Rule 40 Deadline is Nearing the (Slalom) Gate … – Lexology (registration)

Posted: July 19, 2017 at 4:37 am

Summer may just be heating up, but advertisers should already be thinking about and planning for the 2018 PyeongChang Winter Olympic Games because the Rule 40 deadline is fast approaching. The opening ceremony of the PyeongChang Olympics isnt until February 9th of next year, but advertisers that are not official Team USA sponsors but want to include Team USA members in campaigns that run during the PyeongChang Olympics must act by August 1, 2017.

As we discussed in our previous blog post titled Golden Rules: Diving Into Rule 40, Rule 40 restricts participants in the Olympic Games from allowing their person, name, picture or sports performances to be used for advertising during the Olympic Games. This restriction, which is contained in a bye-law to the International Olympic Committee (IOC) Charter, is administered by each countrys Olympic authority and was relaxed somewhat in 2015 to permit Olympic participants to be featured in so-called generic advertising during the Olympic Games.

The United States Olympic Committee (USOC), which oversees implementation of Rule 40 with respect to Team USA athletes, issued guidance in March 2017 about how advertisers should comply with Rule 40 during the PyeongChang Olympics. The USOCs March guidance is substantively identical to the guidance it issued in June 2015 for the 2016 Rio Olympic Games. Below are a few key points in the guidance for advertisers:

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