Category Archives: Golden Rule

For too long, the golden rule in travel marketing has been to shy away from guests in their golden years. It's time to put age before beauty in travel marketing and reprioritize accuracy over the aspirational.

Carley Thornell, Skift

The brawny, bearded and tattooed man in Extended Stay Americas ad titled Summer Adventure Awaits looks at first glance like a hipster beach boy. But give it a second look, and his crows feet reveal a man eligible for Medicare whos eager to catch the next wave instead of grabbing a walker.

Extended Stay America isnt the only hotel brand seeking to tap into the huge market of mature travelers, with 67 percent of Americans age 50 or older saying they had made travel plans for 2022. Courting that that large and lucrative demographic represents an opportunity for a sea change for marketers, who have typically written off mature consumers as fixed in their travel habits and brand preferences.

So a few bold brands are flipping the conventional script of travel advertising, and featuring more than just young couples and families. Heres how three brands are shining a spotlight on guests over age 50.

Each of Charlestowne Hotels properties employs a different strategy to attract older guests. The HarbourView Inn in Charleston, South Carolina launched a campaign featuring a video it believes showcase the feelings its guests have during their stays.

For this shoot we intentionally used more senior models to display how all types of guests are welcome at our properties, said Jennifer Jost, Charlestowne Hotels corporate director of marketing strategy. Boomers are eager and adamant travelers.

The HarbourView says it saw a 20 percent increase in online bookings for guests older than 65 after posting the video on Facebook and other targeted channels. But Jost believes that its important to look at further avenues to reach the demographic that accounts for 38 percent of the companys total revenue.

Weve found that Boomers are much more active on Bing than Google compared to other generations. (Bing) has a much return on ad spend than other avenues of search, Jost said.

Meanwhile, the Collector Luxury Inn & Gardens, another Charlestowne Hotels property, has launched an email campaign titled Grown Up Saving that offers special rates for weekday stays, the Collectors traditional downtime.

Extended Stay America unveiled a video titled Stay Awhile that features a couple in their early fifties staying in one of its properties. But while travel campaigns for an aging audience largely showcase couples enjoying their twilight years in a relaxed manner, Extended Stay selected the aforementioned surfer to appear prominent in its Summer Adventure Awaits ad.

Adventure and activity in seasonal leisure campaigns resonate well with any age group, said Kelly Polling, Extended Stays executive vice president and chief commercial officer.

Best Western takes the concept of an active older adult to a whole new level with marketing targeted to those who like to hit the road. The chain has a partnership with motorcycle manufacturer Harley Davidson that provides a 10 percent to members of Harley Owners Group. Best Western also enables AARP members to get a 15 percent discount.

We know touring motorcycle owners skew older, so we have content around that group, said Jay Hubbs, Best Westerns vice president of advertising, marketing, innovation and analytics, about the materials that have appeared in the companys Travel Zone blog and on TV ads.

People riding those tend to be unencumbered travelers, those that prefer to spend their time on the road, and are retired and dont have (younger) kids.

Best Western offers motorcycle enthusiasts amenities such as complimentary bike wipe-down towels and access to cleaning stations and reserved parking spaces.

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Hotels Cater to Travelers Over 50 With New Targeted Marketing - Skift Travel News

Prince William, Princess Kate, Prince Harry, and Meghan, Duchess of Sussex, reunited to greet mourners outside Windsor Castle on Saturday after the death of Queen Elizabeth IIand the internet is once again lousy with body language experts.

A picture may be worth a thousand words, but this one has sparked a thousand hot takes, depending on how one feels about each couple. Ive seen some admirers of the Duke and Duchess of Sussex emphasizing their hand-holding as evidence of their love, while accusing Prince William and Princess Kate of a disconnect based on the physical distance between them on Windsors Long Walk. Meanwhile, fans of the newly-minted Prince and Princess of Wales (and critics of Meghan) speculated that Prince William and Princess Kate are so secure in their relationship, they dont need physical touch to prove their bond.

The shot of the fleeting former Fab Four is a striking one: its the first image of them together since that infamously tense Commonwealth Day service at Westminster Abbey in March 2020, which also marked the Sussexes last engagement as senior royals. Their joint appearance, in all-black, was a solemn show of unity, however brief, between the beloved sons of Princess Diana and their high-wattage wives in the wake of their grandmothers death. To be fair, because the royals are ostensible silent film stars (as Tina Brown aptly puts it in The Palace Papers) who seldom speak in public, followers are left to engage in the time-honored tabloid tradition of analyzing their every move for clues into their psyche and love lives. What could possibly go wrong?

Comparing the brothers, their marriages, and their attitude to PDA has long been a flawed (albeit seemingly inevitable) exercise. Even before the Queen died last week and Prince William was elevated in the line of succession, he was always marked as a future king, and, as such, has maintained a more conservative public profile, including abiding by the unspoken royal rule against demonstrative shows of public affection. Recall that Prince William and Princess Kate kissed almost bashfully on the Buckingham Palace balcony on their wedding day, but were seen hugging in their 2010 black-and-white engagement photo, as well as in a series of shots in honor of their 10th anniversary last year. Meanwhile, Prince Harry, who remains sixth in line after stepping down from the inner sanctum of royalhood altogether, has enjoyed a bit more freedom in his public presentation, from the time he stuck his tongue out at the paparazzi as a boy. He has rejected the royal norm around limited PDA just as he has the golden rule of never complain, never explain. He and Meghan have been known to double hand-hold.

The royals, by design, are icons on which people can project whatever they please, but not every picture tells an epic story. How much of the couples public behavior is due to their roles within the firm, and how much is simply a product of their personalities, which are entwined with said roles (William, the more measured and reserved first child, and Harry, the wilder, more emotive baby of the family?) Its impossible to say for surehence, the breathless speculation.

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Is Royal PDA Really What It Seems? - Vogue

So, adieu Jean-Luc Godard. The titan of French cinema has died, aged 91, leaving behind a staggering legacy.

Godards free-wheeling, uncompromising film style kickstarted the French New Wave and its glorious, devil-may-care approach to storytelling.

Godard influenced generations of filmmakers, from Jim Jarmusch and Steven Soderbergh to Wong Kar-wai and Kelly Reichardt.

And he had a wonderful knack of summing up the essence of his cinema in short, sharp phrases:

A story should have a beginning, a middle and an end, but not necessarily in that order.

Or:

All you need to make a movie is a girl and a gun.

And my personal favourite:

Lets do what has not been done.

Born in Paris in 1930 to rich Franco-Swiss parents, Godard grew up in the rarefied world of politics, philosophy and literature. He dabbled with anthropology as a student, but his great love was cinema, and in particular American B-movies directed by Fritz Lang, Nicholas Ray and his idol Howard Hawks.

Drawn to the cinema clubs that flourished in Paris in the aftermath of the war, Godard made friends with fellow cinephiles Jacques Rivette, Eric Rohmer, Claude Chabrol and Franois Truffaut. Together, these five musketeers landed themselves jobs at a newly established film magazine Cahiers du cinma.

Godard would watch dozens of films a week, and his reviews were often highly critical of home-grown films made by directors he felt were out-of-touch with modern France.

In a scathing editorial in 1959, he wrote:

your camera movements are ugly because your subjects are bad, your casts act badly because your dialogue is worthless; in a word, you dont know how to create cinema because you no longer even know what it is.

To show them how to do it properly, he started making his own films.

What followed was a career of immense creativity that redefined the grammar of cinema. Conventional, invisible editing was replaced by abrupt jump cuts; smooth long shots alternated with unsettling montages and rapid close-ups; characters broke the fourth wall and directly addressed the audience.

These audacious innovations were all on display in his debut, Breathless (1960).

Read more: From Nazis to Netflix, the controversies and contradictions of Cannes

Breathless remains a kind of cinematic Year Zero, marking a point of rupture between everything that came before it (coherence, elegance, neatness) and everything that would follow (iconoclasm, irreverence, rule-breaking).

Watched today, it remains sparklingly modern: a jazz soundtrack to die for, Paris shot in luminous monochrome, and the effortless cool of Jean-Paul Belmondo and Jean Seberg.

The golden rule of cinema up to this point was that your heroes had to be doing something. Not so, says Godard.

Instead, in the films famous hotel scene, we spend 23 minutes watching Seberg and Belmondo shoot the breeze: nothing happens, but everything happens two lovers talking, smoking, play acting, being.

Godards work rate post-Breathless was astonishing: 25 films in seven years; three alone in 1963.

This was an artist brimming with ideas who shot guerrilla-style on the streets of Paris, becoming the most famous director in the world.

He crisscrossed genres, moving from crime film to science-fiction to Shakespeare adaptation. Hed leave in mistakes like actors forgetting their lines to remind viewers that all cinema was essentially fake.

Contempt (1963) is a glorious, technicolour moment of high modernist European cinema. Two or Three Things I Know About Her (1967) sees a remarkable close-up of swirling coffee, complete with Godards whispered voice-over.

Read more: Agns Varda, a pioneering artist who saw the extraordinary in the ordinary

He pivoted in the late 1960s into political and militant cinema, addressing the Vietnam War, the May 1968 student riots and radical Marxism in his work.

He continued to innovate: his later films embraced video, 3D and digital technology.

Histoire(s) du cinma (1998) a four-hour video project that reflects on the history of cinema took ten years to produce, and is now considered his greatest achievement.

Godard was awarded an honorary Oscar in 2010, but famously did not attend the ceremony.

As a young man, Godard had tremendous reverence for the American studio system. By 2010, he had fully distanced himself from the Hollywood machine, excoriating it as the worst kind of rampant commercialism.

Every film is the result of the society that produced it. Thats why the American cinema is so bad now. It reflects an unhealthy society, he once said.

Godards DNA continues to flow through contemporary cinema, from Martin Scorseses Casino (1995) to Greta Gerwigs Frances Ha (2012). Quentin Tarantino called his production house A Band Apart in homage to Godards 1964 film Bande part.

Godards final film, The Image Book (2018), was a fitting legacy to this career of formal daring: a collage of iPhone footage, old movies clips, paintings and photographs, narrated by himself. The voice was raspy. The hands frail. But the intellect as sharp as ever.

We will not see his like again.

My much-loved quote from Breathless is when a character is asked what his greatest ambition is. His response: to become immortaland then die.

Well, Jean-Luc, you certainly did that.

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Jean-Luc Godard has died. He redefined what film is, and leaves a staggering legacy - The Conversation

Published: 9/13/2022 9:04:43 AM

Modified: 9/13/2022 9:00:47 AM

As a Christian and a retired military officer, I fear for American democracy. Our nation was founded on principles of equality and justice for all citizens. It has taken us over 240 years to move closer to those aspirations in recognizing who is a voting citizen and who gets justice. Weve had plenty of missteps along our journey, but as the Rev. Martin Luther King, Jr. stated the arc of the moral universe is long, but it bends toward justice.

Unfortunately, the evil slavery created is still with us, and the prejudice and bigotry it fomented in America has extended this evil to all non-Caucasian races. Regrettably, many fail to see or refuse to consider the truth about America. In fact, it is our differences, when working together, that enable us to achieve greatness. This is the secret to Americas success. Take, for example, the three Black women performing mathematical calculations for the NASA Mercury 7 program that enabled America to send John Glenn into space to orbit the earth. This is simply one of countless examples of people of mixed races and cultures working together to accomplish greatness.

It is time America to reaffirm the principles on which our nation was founded and respect each other for our differences and not fear one another. Americans have proven repeatedly that by working together we can accomplish greatness. If we simply accept that God loves all his creation, maybe we can live by the Golden Rule and make our aspirations real for everyone.

James Poplin

Jaffrey

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Letter: Working together makes America great - Monadnock Ledger Transcript

Disabled students seek solidarity and safe spaces in their collegiate experience. Photo by Grace Hensley.

JACK WILLIAMS | STAFF REPORTER | jrwilliams@butler.edu

According to the CDC, 26% of adults in the United States experience a disability, and six in 10 adults in the U.S. experience a chronic disease. Butler students experience a diverse array of conditions, including chronic illness and hidden disabilities. According to the Invisible Disability Project, a hidden disability is any physical, mental, or emotional impairment that goes largely unnoticed. These types of conditions impact areas of education and social life that may not be apparent to outside observers.

The student experience

Hidden disabilities and chronic illnesses can greatly impact how well collegiate classrooms work for students.

Andie Kalemba, a sophomore exploratory studies major, experiences Fanconi Anemia FA hearing loss and a speech disability. FA is a rare and serious inherited blood disorder that leads to bone marrow failure, according to St. Jude Childrens Research Hospital. Kalemba feels that her professors have been supportive.

Right off the bat [professors] know your name, Kalemba said. After class, they always come up to me privately and ask if Im able to hear everything.

Kalemba has an Individualized Education Plan, or IEP, which helps ensure that accommodations like professors using microphones or closed captions for assigned videos are available. Kalemba says there have also been frustrating experiences when professors dont take the time to listen and assume she is less capable.

Sometimes I would answer a question, and [a professor] would say, No, thats wrong, Kalemba said. Then somebody else said the exact same thing, and they were correct. Its frustrating, you know? If theres something you cant understand, you can ask me to repeat it.

Advice to students with disabilities or chronic illness

For Carys Durbin, a sophomore multilingual and software engineering double major, it is important to speak up about ones experiences. Durbin experiences the neurodivergencies of OCD, autism and ADHD, as well as the physical illnesses lupus and rheumatoid arthritis.

For advice, I would say just to not be ashamed of [disability], Durbin said. As more and more people speak up about their experiences, it does more good in the world to bring about the change that needs to be brought about.

That change, just like disabilities, is not one-size-fits-all. Creating an environment where people feel secure in speaking up is central to creating a world that is equitably accessible.

Anna Lucy, a sophomore in the master of professional accounting program, hopes that awareness is raised about disabilities. She experiences ADHD and other mental health disabilities, as well as a chronic gastrointestinal condition.

I feel like a lot of people do suffer in silence, Lucy said. I think my biggest advice would be with any type of disability that you can always ask for help.

The Student Disability Services (SDS) office at Butler is there to provide accommodations to students that register with the office.

Advice to other students

Hidden disabilities and chronic illnesses are not standard conversation starters. Due to this, it can be easy for those not experiencing them to remain uneducated or dismiss these issues. It is important to avoid the human tendency to assume that ones own experience is shared by all. This includes not dismissing someones sickness.

Just because you cannot see that I am sick, does not mean I am not sick, Lucy said.

Lucys gastrointestinal disability can result in missed classes and last-minute cancellations. Her experience of disability is not abstract but rooted in daily life, and the obstacles she works through are often non-apparent to an outside observer.

In a similar vein, one of Durbins hopes is that people will extend others the grace they would want for themselves. They describe their autism as a different method of processing the world that neurotypical people may not understand. To Durbin, their mannerisms dont feel different from the standard but are the natural way to interact with the world.

You dont have to try and push yourself trying to fit into those standards just because youre different, said Durbin.

The lens people with invisible disabilities see the world through is just as valid as anyone elses. The advice they give is applicable not only in the arena of hidden disability and chronic illness, but in every part of life.

You never know what a person is going through, says Durbin. So practice the golden rule.

Some resources for those experiencing disability or chronic illness are Student Disability Services, the Efroymson Diversity Center, Butler Advocates for Autism, and Bulldogs for Universal Design.

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Chronic illness and hidden disability on campus - The Butler Collegian

Why do you run? Is it to carve out some much-needed me time, keep on top of your fitness levels or something entirely different and unique to you?

Everyone has their own reasons for lacing up, including Nikes expert run coaches.

So we asked the knowledgable athletes for the motivations that keep them running, plus the myths they want to bust about breaking a sweat and smashing goals.

For many fitness obsessives, running can be viewed simply as a necessary chore to improve their overall health which is how East London-based athlete Dora Atim came to discover her passion. The Nike coach crossed paths with running through her love for boxing, after her coach advised her to take up the sport to improve her fitness. At first, the idea of running was a bit boring. I was very judgy, but it was more because of my own confidence, Dora shares. But, with time, the coach pushed through her hard journey and began breaking through small milestones.

As for keeping motivated, the coach recommends being consistent and accepting that youll have good days and bad days. Your motivation is going to dip in and out [but] just try to stay consistent, Dora advises.

Running doesnt always boil down to experience, either. Dora stresses the importance of taking things slow and getting the right equipment to get started: You dont need to go on a long run just run around the block or run to your local bakery. Alongside her beginners tip, she advises newbies to invest and prioritise their sportswear, particularly shoes and sports bras for women. Ive been wearing Nike Pegasus throughout my running journey. Ive always stuck with Pegasus or the Nike invincible runs those are my staples. The Nike Alpha bras are super-amazing if you need that proper support. Those are the best because you can pretty much do all variety of runs in them.

Growing up, Lloyd would be inspired watching his older sister compete in athletic competitions. Motivated from a young age, it shaped his life and career as a trainer. As a Nike coach, Lloyd encourages first-time sportspeople to take their time with progress. Your journey as a runner is special to you, he emphasises. You may meet a runner that succumbs to loads of injuries, but that story is not yours.

Running, for Lloyd, has long served as a helpful outlet that supports a healthier mindset. Running keeps me in shape, it keeps me trim and feeling healthy, which is really important as we grow older, Lloyd explains. When I get to that [older] age, I still want to be mobile. I dont just want to retire and do nothing. The sport has also helped the Nike coach through some difficult moments too. I've had tough times running [has] really dragged me out of those and kept me in a routine.

The reliability and confidence of a run helps kickstart Lloyds day, which is why hes keen to share the positive message of the sport. What you get out of it is what you put into it, he reveals. But if youre not too sold on, well, the fitness part, Lloyd reaffirms that running can hold greater rewards than feeling good. Theres everything that comes with it. Its the friends you can make and the communities you can be a part of. Running has really transformed my life and I dont know where Id be without it.

Based in Berlin, Andi first got into running at a young age after taking up Modern Pentathlon, which includes swimming, shooting, horse riding, fencing and running. Since then, the athlete has been switching between sports but has remained committed to her love of running. The motivation to stick with running stemmed from the euphoric feeling brought on by the exercise: I often get a runners high and I love that feeling, so yeah, thats why I got back into running.

So, as you gear up for tackling your next (or first) run, Andi wants you to keep one golden rule in mind wearing good kit. The Nike coach reminds us that while getting the right gadgets falls down to what kind of runner you are, there is always a need for appropriate trainers, a classic hoodie and a running vest. A really good running vest, in which you can store essentials, like a phone, keys or snack really helped me, Andi shares. On the topic of trainers, the German coach reveals her favourite go-to shoe is the Nike Invincible, which has dropped a new series Nike ZoomX Flyknit Invincible 2 which is perfectly suited to both new and experienced runners.

From taking part in daily runs to helping train others, qualified physiotherapist and Nike coach Manni believes the sport is appealing because its effects are unique to each runner. Running can seem quite daunting and a bit of a challenge, but it can enhance your day. What I find is that it helps you get into a different state. It can elevate your whole life experience, Manni says.

Now, its time to debunk some myths the belief that you need to know absolutely everything before you kick off a run, for Manni, simply isnt true. Instead, the coach likens running progress to a video game: Youre trying to go through the different phases and different levels to reach a new goal. And as you seek to hit these new milestones, Manni encourages sportspeople to invest in good kit, including a waterproof jacket and the all-round shoe: Nike Pegasus 39, which is adaptable to many different environments and terrains.

The positive relationship between running and improved mental health has been scientifically shown. A study from JAMA Psychology revealed that small bursts of exercise can improve mood and health, and Manni agrees. One of the benefits of running is the big positive effect on my mental state and wellbeing. It helps you grind and focus into a flow state that keeps you motivated.

Get to grips with running in Nikes newly launched Nike Zoom Pegasus 39 and Nike ZoomX Flyknit Invincible 2 series running shoes

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'Why I run' 4 runners share the reasons they keep moving - Women's Health UK

I once overheard a conversation. It started like this: I dont want to remember 9/11. Too many people died. It was horrible. Another person responded, If we dont remember, they might do it again. A third person said, The spot where the twin towers stood should be declared a hallowed ground.

Close to 3,000 people died during the attacks on Sept. 11, 2001, and numerous first responders and survivors became sick from the debris. The anniversary of the terrorist attack brings back vivid memories of a devastating loss and tragedy that will never be forgotten. So how do we deal with the memories of such deep losses?

The proper way may be found in an ideal held in the heart of every U.S. military member. It says, Leave no man behind.

This motto is built into the fabric of our service branches. In the Army Rangers Creed, the fifth stanza says: I will never leave a fallen comrade to fall into the hands of the enemy ... The Soldiers Creed says, I will always place the mission first. I will never accept defeat. I will never quit. I will never leave a fallen comrade. The last verse of The Airmans Creed states: I will never leave an Airman behind. Last and by no means the least, the motto of the Marine Corps Personnel Retrieval and Processing Company, those who retrieve the remains of fallen service members, is Nemo resideo, the Latin version of Leave no man behind.

Soldiers have been faithful to this principle since wars began. They have been loyal to the mission, their country, keeping the homeland safe and each other.

It is a comfort on the battlefield to know you will be brought home if you fall and will not be forgotten. It is the loving promise and bond of being a United States service member. Each soldier follows this golden rule, knowing his comrades do as well.

Is the principle of leaving no soldier behind adhered to consistently? Seventy-three thousand troops are still missing from World War II. Although the chances of them being found after several years is slim, the search does not stop. Our nations sense of patriotism and looking out for each other is what has brought us together in the most challenging times.

The memory of the people lost and missing the mothers and fathers, husbands and wives, parents and children, friends and neighbors, brothers and sisters all must remain with us and never be left behind.

The names of our loved ones who died in the 9/11 attack are written in stone at the Sept. 11 memorial site in New York. In Bakersfield, we have honored the fallen with a memorial of the twin towers on the grounds of Bakersfield College. Other similar memorials stand throughout the United States. All of them keep the memory alive of the fallen and remind us of the high cost of freedom.

As a fellow veteran, my heart beats with gratitude when I remember those who have served and given their all to protect our nation. I feel the tragedy of those who died on 9/11. However, they died for you. They died for me. They died for us.

We must never forget to give back what we have been given. Every life lost on 9/11 and in the military response after was a sacrifice. This is America, and we honor our heroes. We are united in our loyalty and follow the golden rule of loving each other. Let us give back a little today. We will sacrifice a bit of our time today to remember the lives lost and the countless families that will never forget that solemn morning. We will offer a place in our hearts. We will always pledge love and allegiance to our flag and each other as we move forward, leaving no one behind.

Sen. Shannon Grove represents Californias 16th Senate District, which encompasses large portions of Kern, Tulare and San Bernardino counties. Find her website at https://grove.cssrc.us.

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Community Voices: Where were you when the world stopped turning? - The Bakersfield Californian

Express News Service

KOCHI: Look at the typical school day of primary school children. Parents wake them up and push them off to the washroom. In most cases, you would hear them yelling about arranging the school bag. In a frantic hurry to put the child on the school bus, parents help them to get dressed up, arrange the books, have breakfast, and put their shoes on.Though development-wise, children are capable of doing all these tasks on their own, many parents end up depriving them of the opportunity to master skills that aid them in the journey to healthy independence and personal autonomy. We often see this pattern extending to the later years of their lives, too.Rescript parenting, right from the daily activities It is essential to encourage children to do things they can from a very young age. There has to be an uncompromising mission to achieve this through healthy child-rearing practices. Lessons of independence suitable for the age have to be initiated right from early childhood.

Golden rule: Daily activities of life, appropriate for the age, need to be performed by themselves.For instance, make them wash up, wear clothes and eat by themselves. At school-going age, they should be prepared to wake up by themselves and be at the table for breakfast on time, without any goading.

School work A personal missionOver-enthusiasm of parents to do everything for their child steals a healthy mindset that tells them that they would ultimately have to manage life by themselves. With the over-involvement of parents in school work, many children end up thinking they study their lessons or do homework just for the sake of the parents. Learning should rather be a personal mission.

Parents who coax children to study or do their homework inadvertently weaken this spirit. But, what if they dont study, if left unsupervised? This is a concern parents often raise. They, however, forget the reality that they cannot sustain this pushing beyond a point in the childs life. So, it is better they equip the child with the spirit of autonomy.

Over-involvement is certainly not good parenting, as many doting parents assume it to be. List activities that the child can do on his or her own. Make it a practice to not get involved in them. Let the children face the negative consequences, if any, of their action/inaction. Facilitate learning from mistakes and lapses, without blaming or punishing them.

Resist the urge to help or protect the child. Understand that it is not an expression of care or love. In effect, it may ruin the spirit of autonomy that is vital for life in the new world.Also, resist the trap of feeling inadequate or getting carried away when other parents elaborate on what all I do for my child. There is absolutely no space for peer pressure in this case!

SELF-DISCOVERY THROUGH INDEPENDENT THINKING Facilitate and stimulate decision-making and opinion-formation appropriate for the age. Allow free expression of aptitudes that would aid in self-discovery. Encourage everything that the child does by oneself to boost confidence. This would surely be the building blocks for a confident personality, capable of executing life plans independently. There is a need to rescript parenting styles that heavily encourage dependency. A young generation that is economically dependent on parents, but is rebellious for independence in all other aspects, as in the western culture, is perhaps a paradoxical outcome of such faulty parenting. The question is how many parents would be ready for the rescripting.

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Dear parents, dont ruin kids autonomy - The New Indian Express

With sustainability and ESG high up on the agenda at the Future Hospitality Summit (FHS) in Dubai this September, we asked a number of industry partners how they are leading the change when it comes to sustainable tourism and hospitality.

The global tourism industry is facing the perfect storm of ongoing uncertainty, amplified by troubling inflation, concerns about recession, geo-political uncertainty and increasing fuel prices. How are destinations and operators facing these new challenges, and how can they successfully navigate through these troubled waters?

The tourism and hospitality industry has undoubtedly been among the most affected industries over the past 24 months or so. In my 20 plus years working with international hotel brands, global attractions and theme parks as well as starting-up several F&B and hospitality concepts, the past two years have given us all the opportunity to be daring. This new (and constantly changing) reality allows us to completely rethink and revolutionise the way we do things. My golden rule is that its essential to be agile, quick and decisive, and never lose sight of whats needed to ensure long-term resilience.

In an ever-changing world, the pandemic brought into focus the need more so than ever to commit to a sustainable and responsible tourism growth. Even pre-pandemic, consumers were more mindful of sustainability and travelling in a responsible and purposeful manner and this trend is only accelerating. In a recent report from Booking.com, a huge 81% of global travelers confirmed that sustainable travel is important to them - a 10% increase over 2021 data - with 50% saying that recent news about climate change has influenced them to make more sustainable travel choices. Sustainability must now be top of mind for any destinations long-term investment and hospitality development to tap into this evolving landscape.

Often when people talk about sustainability, it is usually just a buzzword that means recycling or reducing single-use plastic. The need for good stewardship of our cultural heritage, environment, people and infrastructure has never been stronger, especially as customers look to engage and connect with brands that reflect their evolving values.

The expectation for companies to back up words with impactful actions is becoming more important. As the licensing authority for all new hotel developments, Ras Al Khaimah Tourism Development Authority is able to set guidelines and protocols to regulate sustainability standards and work closely with hotels to ensure sustainable practices. To provide independent and transparent credentials, we work with EarthCheck, experts in global environment, to co-create green practices and together with our hotel partners, collectively reduce food wastage, energy and water consumption, as well as undertake green procurement from local suppliers. In addition, we have launched the Green Hotels Rating with the aim to achieve 100% integrated sustainability across our hotels.

However, sustainability is a lot more than environmental management, waste management and water consumption - it is also about economic progress and social development. True sustainability must encompass all aspects including environment, culture, conservation and liveability. This is something that emerging destinations such as Slovenia have done with great success and is the rationale behind Ras Al Khaimahs own bold new approach to responsible stewardship and development - Balanced Tourism.

Under our all-encompassing banner of Balanced Tourism, the Authority is shaping tourism in the UAE by placing all aspects of sustainability (environment, culture, conservation and livability) at the center of its investment and development strategy. As part of this commitment, we have a adopted a measured approach with a controlled pipeline of sustainable development to ensure issues surrounding over tourism such as over development, crowding of heritage sites, and the spoiling of its unique natural environment are avoided, and creating a destination that will resonate with todays responsible traveller.

By working towards establishing the destination as a leader in sustainable tourism, we improve the lives of our citizens and workforce, protect and enhance our unique natural environments and traditional communities, as well as address the needs of the visitors and the industry.

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Leading The Change In Sustainable Tourism and Hospitality | By Raki Phillips - Hospitality Net

Aimed at students of all ages, they will cover topics such as evacuation procedures in the event of an emergency

Published: Tue 13 Sep 2022, 3:30 PM

Emirates Transport (ET), the UAE's largest school transport provider, released three short cartoon films targeting school students of all grades that highlight important passenger safety guidelines for the school transport services provided by the company.

The films were launched during a visit by an ET delegation headed by Amer Al Shehhi, the supervisor of school transport operations in Abu Dhabi, Al Dhafra and Al Ain in coordination with the Abu Dhabi Police to Khalifa City, a primary school in Abu Dhabi, where it was then shown to the students.

Jasim Al Marzouqi, Executive Director of School Transport at Emirates Transport, said: Emirates Transport harnesses all its available capabilities to deliver its safety awareness messages to students benefiting from its services. It takes into account in its messages the optimal method and the best channels to reach its young target audience and achieve its awareness goals.

Raising safety levels in school transport cannot be completed without educating transported students, by providing them with appropriate knowledge and behaviour guidelines, as well as engaging with them positively regarding their role and responsibility for safety, he added.

Khaled Shukur, manager of the Environmental, Occupational Health and Safety Department, said: The three new safety awareness films use animated cartoons with an attractive modern appeal, and is available in both Arabic and English languages.

They will be circulated and shown in coordination with school administrations, according to the agreed awareness and training programmes in addition to being accessible on the company's social media channels to achieve as wide a reach as possible.

Shukur added that the films deal with various topics covering safety during the school bus journey, in which the main character 'Salem' plays the role of a mentor student who urges his colleagues to follow the optimal safety behaviour during various situations that occur on the bus, thus providing them with appropriate instructions and guidelines.

The first short film shows how to get on and off the bus safely by adhering to the Golden Rule. The second deals with evacuation procedures in the event of an emergency during the school trip, and the third short film relates to general safety procedures and regulations during the school transport trip, added the manager of the Environmental, Occupational Health and Safety Department.

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Back to school in UAE: Emirates Transport releases 3 animated films on school transport safety awareness - wknd.