Category Archives: Elon Musk

Growth of X's userbase has reportedly flatlined since Elon Musk took over the thing formerly known as Twitter.

The social media zoo grew its daily active userbase by 1.6 percent in the 12 months since the second quarter of last year, according to internal figures obtained by the Financial Times. X now averages 251 million daily active users around the world, up a few million from around 247 million in 2023.

While that increase is better than a decrease, it's nowhere near the growth Twitter used to enjoy up until very recently. We're told the app-site saw its userbase expand by around 15 percent in every single year from 2019 to 2022, with the exception of 2020 which exploded by around 35 percent.

Unfortunately for X and Elon, who bought Twitter in late 2022 for $44 billion and renamed it early last year, there's a very conspicuous drop-off in growth after the Tesla tycoon's takeover. The second quarter of 2023 registered roughly a five percent increase, a far cry from the double-digits in previous years, according to the FT.

Perhaps X's stagnation can't be fully attributed to the site's management under Musk. After all, the pre-acquisition years saw pretty good growth, and there's a point where gaining even more users becomes more challenging. Facebook's growth is also famously slowing after all these years albeit while still commanding an audience of billions.

That all said, telling key advertisers to "go f**k' themselves" can't have helped matters.

Xitter has implemented substantial changes since Musk came along. He promised to do something about spam bots on the app-site, though we'll let you decide how well that went, and how well it's faring now with automated accounts.

What we can note is that X is far more monetized than Twitter ever was, with the now infamous blue checkmark and some DM functionality being locked behind a paywall. The end of free API access over a year ago led to several third-party Twitter apps being discontinued, something that likely isn't conducive to user growth.

Musk himself has been controversial to say the least, as the xeeter-in-chief has made a habit of expressing pretty divisive views on X, such as in 2022 when he suggested Russian's war on Ukraine could be ended if Kyiv gave up Crimea, permitted new referendums to be held in the regions the Kremlin has annexed, and dropped its bid to join NATO. As opposed to, say, Russia being the ones to go f**k themselves right off out of it and pay for what it has done.

The SpaceX supremo claims to be a proponent of absolute free speech and has repeatedly said such openness is an important component of X. Though, it's not clear how dedicated to that cause Musk is, as X is suing nonprofit Media Matters for investigating ads being placed next to hate speech on the platform. A similar suit against another nonprofit was dismissed after a court ruled it was "about punishing the defendants for their speech."

At least some of X's stalled growth is likely down to Threads, the Twitter competitor Facebook parent Meta released a year ago. According to X's reported internal data, in August nearly 60 percent of Threads users also used X, while just about 10 percent of X users were on the alternative platform.

However, since then things have not been trending in X's favor as Threads grows to 175 million users. As of June, just about 40 percent of Threads users were also on X, down 20 percent. Meanwhile, a little under 20 percent of X users are now on Threads, too. Though, it's unclear if these trends will continue, and even if they do, they have apparently been very gradual according to the obtained data.

X also has smaller competitors in the form of the open source Mastodon network, the main gimmick of which is that it's federated, or split up into multiple decentralized but compatible networks. Threads has been working towards getting connected to the fediverse since March, and full integration could turn the screws on X even further.

Bluesky, created by Twitter founder Jack Dorsey, is also gaining traction and has recently opened its doors to the public. The platform has around six million users according to unofficial estimates, and that's apparently double the amount it had before it ended its invite-only beta in February.

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X userbase 'grew 1.6%' since Musk's $44B takeover - The Register

User growth at X has reportedly slowed since Elon Musks takeover in 2022.

As the Financial Times (FT) reported Tuesday (July 9), the social media platform once known as Twitter is dealing with new competition from Meta-owned Threads, while Musks presence continues to be divisive.

The report cites previously unreleased figures from X showing its number of global daily active users in the second quarter of this year at 251 million, up 1.6% from the same quarter in 2023. The company had seen double-digit growth in the years leading up to Musks $44 billion acquisition in October 2022.

Since then, the report says, advertisers have left the platform, in part due to Musks free speech absolutism philosophy and his removal of most of the sites content moderators. Musk has said drastic action was required to cut costs. His critics counter that he has turned the platform into a more toxic place.

PYMNTS has contacted X for comment but has not yet gotten a reply.

Meanwhile, X is vying for users with Threads, which launched last July as a Twitter alternative, and marked its anniversary last week by announcing it had reached 175 million monthly active users. (X says it has 600 million, the FT report notes.)

When Threads attracted 10 million sign-ups in the first seven hours after its debut, Meta CEO Mark Zuckerberg said he envisioned the platform eventually reaching a much higher number.

There should be a public conversations app with 1 billion-plus people on it, he said. Twitter has had the opportunity to do this but hasnt nailed it. Hopefully we will.

Zuckerberg said during Metas earnings call in April that Threads had more than 150 million monthly active users and was growing well.

The FT report also points out citing data from Similarweb that engagement on X has been sliding in spite of national elections in America, France and the U.K. According to the report, X denied these figures, saying its monthly users rose significantly in the U.S. and U.K. between August of 2023 and June this year, but did not offer specific figures.

Last month saw a report by Bloomberg News detailing Xs efforts to launch its payments product. Included were some financial documents highlighting the companys struggles since Musk took over. They show that X generated $1.48 billion in revenue in the first six months of last year, down nearly 40% from the same period in 2022. The company lost $456 million in the first quarter of 2023.

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X Growth Reportedly Slows Since Musk Takeover - PYMNTS.com

These days, Tesla and SpaceX CEO and X (formerly Twitter) owner Elon Musk typically makes headlines because of political statements or the billionaire's moves in tech. About two years ago, though, his Elden Ring build is what had everyone talking and it's not because it was good. In fact, it was widely ragged on for being anything but, with many fans of FromSoftware's award-winning 2022 ARPG pointing out numerous problems with the way he'd built his character.

I'll give an overview of the setup below, but more to the point: I was bored this past Sunday afternoon, and thought it might be fun to take the infamous build into the new Elden Ring: Shadow of the Erdtree DLC to see how it performs in what is undoubtedly one of the toughest pieces of content ever released by FromSoftware. So, after a quick respec for one of my characters, I entered the Land of Shadow with Elon Musk's Elden Ring stats and equipment of choice. Here's how that went!

Musk initially described his Elden Ring build as a "power mage, but decent with a sword/katana," and at first, that didn't sound bad at all, especially since both sorceries and the Intelligence-scaling Moonveil katana are incredibly powerful. When he shared screenshots of his stats and gear a day later, though, it quickly became clear just how poorly thought out his setup was.

At Level 111, he had 31 for his HP stat, Vigor, even though 40 is the typical standard for builds around Level 100 and he's using the Twinsage Glintstone Crown that reduces HP (and stamina) by 9% in exchange for an Intelligence buff. Inexplicably, he also had two shields equipped at the same time both with minor stat differences and without Ash of War skills and his casting staff as well as two weapons in a single hand. This is simply unnecessary and prevents you from holding your staff in one hand and a weapon in the other, which is a tactic you should always at least have the option to do as a mage in a Soulsborne game. Worse, all that equipped gear together with the heavy armor Musk was wearing gave him a Heavy Load, causing terrible "fat roll" dodges (in fairness, he did say "equipped load will be lower if fast roll is needed").

Aside from the Heavy Load, though, the worst part of the build by far is its talismans. The use of the sorcery-buffing Graven-School Talisman makes sense and the stamina regen-boosting Green Turtle Talisman is okay, but Radagon's Soreseal a talisman that raises Vigor, Endurance, Strength, and Dexterity by 5 but makes you take 15% additional damage has no place in a late-game build that's already hurting for HP. Musk's final talisman is the Crimson Amber Medallion +1, which does boost health, but its use here is just trying to solve a problem he wouldn't have if he had a better stat spread and wasn't using the Twinsage Glintstone Crown. At Level 111, 68 Intelligence is overkill.

With all that said, both the Moonveil and Rogier's Rapier with a Magic infusion are great picks for Intelligence/Dexterity setups, with the former even capable of inflicting Bleed and staggering enemies with its Transient Moonlight skill. The sky-high Intelligence also means these weapons hit like a truck, as do spells especially with Lusat's Glintstone Staff enhancing the power of every sorcery used (albeit incurring a 50% FP cost increase for each spell cast in the process). Musk also made a great Spirit Ashes choice in the tanky and aggressive Banished Knight Engvall (the other Skeletal Militiamen Ashes and Marionette Soldier Ashes he has on his hotbar aren't worth summoning).

For this little adventure, I decided to use Musk's build to beat every boss in Elden Ring: Shadow of the Erdtree's first region, the Gravesite Plain. That means both the Divine Beast Dancing Lion and Rellana, Twin Moon Knight, along with various other minibosses like the Blackgaol Knight, the Ghostflame Dragon, and the wandering Furnace Golem. I used his exact stats and equipment, though I did fully upgrade the build's weapons and shields; I also limited myself to his five spell slots, using Rennala's Full Moon/Ranni's Dark Moon and Comet spells he said he uses along with a few others. In case you're wondering, I did get Scadutree Fragments and Revered Spirit Ashes, too, though I only collected the ones within Gravesite Plain itself.

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The main problem with this build is its Heavy Load, which immediately became apparent when the Curseblade enemy that attacks you near the start of the DLC cut me to ribbons faster than I could dodge his rapid slashing combos. Basic foes with slower and simpler attack patterns could still be defeated easily, but more difficult ones like Horned Warriors were far harder to take out. Fighting on Torrent is one way to circumvent this problem in the open world, which is how I beat the Furnace Golem and the Ghostflame Dragon, but that's not an option in interior spaces or large dungeons like Belurat, Tower Settlement and Castle Ensis. In those, I had to come up with other solutions.

The first and primary tactic I found success with was taking advantage of the Brass Shield one of the best Elden Ring shields for blocking due to its high guard boost by buffing its guard with the Scholar's Shield sorcery and using it to perform block counter attacks with Rogier's Rapier. With this strategy, I could largely avoid having to dodge at all while fighting mobs, especially by backpedaling and lowering my guard between enemy combos to regenerate stamina.

Unfortunately, some hyper-aggressive enemies like the aforementioned Curseblades hit so quickly that even my magic-coated Brass Shield couldn't withstand their attacks, which drove me to lean into offensive spells from long range. Even in the Land of Shadow, few things can survive being nuked with a surprise Ranni's Dark Moon from a mile away that's followed up by several Comet missiles. Fewer still can live long enough to close the distance on me after that, especially when I make use of Elden Ring's jump button to get onto pieces of high ground they struggle to reach.

Overall, I wouldn't exactly call playing through the DLC's levels a smooth experience even with these tactics, I could die to basic mobs in just a few hits due to the build's low effective HP but I was able to get through most areas without too much trouble. The minor boss fights weren't too bad, either, especially since several of them either attacked slow enough that Heavy Load rolls could be used fairly reliably, could be blocked effectively, or were in an arena I was able to summon Banished Knight Engvall in so that he could take aggro and give me space to cast magic. Predictably, however, there were two fights I struggled with: the Divine Beast Dancing Lion and Rellana.

I was able to get through the Dancing Lion's first phase pretty easily, as its combos are fully dodgeable with Heavy Load and it's weak to the Bleed status effect Moonveil can build up. In Phase 2, though, it imbues itself and its attacks with the power of the elements, and while I could handle jumping over ice crystals and rolling through wind gusts, I wasn't able to safely get away from the delayed lightning strikes that followed each of the boss' moves. I died quite a few times to them because of this, but eventually beat the Dancing Lion by playing farther away and letting Engvall take aggro so I could use my heavy-hitter spells, only bothering with melee when it wasn't in Lightning form.

Rellana was an even bigger wall for me, owing to the fact she's very aggressive, uses combos Heavy Load rolls can't fully avoid, and is resistant to Magic damage. She also hits much faster than the Dancing Lion, and could kill Engvall fairly quickly if I let him hold her attention for long. My only real advantage was that if I could find the space to actually get it off somewhat frequently, she could be stance broken effectively with Moonveil's Ash of War. The build also has the Carian Knight's Shield, which has a higher Magic damage resistance than the Brass Shield and can be used to survive Rellana's five-hit magic projectile attack that I'd have died to otherwise.

For Phase 1, I went back to the Scholar's Shield guard counter playstyle, using a Ranni's Dark Moon at the start to lower her Magic damage negation a bit and Moonveil to get hits in whenever possible while timing blocks carefully to manage my stamina. Whenever Rellana would stagger, I then swapped to Rogier's Rapier to take advantage of its higher crit damage multiplier when riposting her. Though I still took a few hits since some of her attacks can hook around shields, I could get through this part of the fight pretty consistently.

Phase 2, though, is where things got rough. Since Rellana buffs her swords with Magic and Fire damage at the start of it, I could no longer block her basic combos without taking chip damage, and I died a rather frustrating number of times as a consequence. It was here that Engvall came into play, as I was able to use my health as a resource to summon him before running away to heal while he distracted the boss. I then cast another moon to lower her Magic defenses again before spamming Night Comet and Moonveil's Transient Moonlight skill, dodging and blocking whatever I could whenever she focused on me instead of my Spirit Ashes.

Though Engvall eventually fell to Rellana's special moon attack, I'd done enough damage to her HP and poise by then that I was able to get a critical stance break with Moonveil, following up with a Rogier's Rapier riposte and a few more Transient Moonlights to finally finish her off.

I was worried I'd just get annoyed and frustrated trying to play through the first few hours of Shadow of the Erdtree with Elon Musk's Elden Ring build, but I actually ended up having quite a bit of fun. You'll never catch me saying it's good here are some DLC builds that are, if you're interested but playing to its strengths while doing what I could to mitigate its sizable shortcomings was an enjoyable challenge. Maybe I'll even try to beat the rest of the DLC with it; I think I could definitely take down Messmer the Impaler, but that final boss fight? I'm not so sure.

The Elden Ring: Shadow of the Erdtree DLC is finally here, and it makes one of thebest Xbox gamesandbest PC gamesof all time even better. It's out now on Xbox Series X|S, Xbox One, PS5, PS4, and Windows PC for $39.99.

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I used Elon Musk's infamous Elden Ring build in the DLC, Shadow of the Erdtree here's what happened - Windows Central

Hedge funds piled into short bets against Tesla Inc. right before the electric vehicle maker unveiled a set of numbers that triggered a hefty share-price rally.

About 18% of the 500-plus hedge funds tracked by data providerHazeltreehad an overall short position on Tesla at the end of June, the highest percentage in more than a year, according to figures shared with Bloomberg. That compares with just under 15% at the end of March.

Those contrarian bets now threaten to saddle the hedge funds behind them with losses. Teslas latestvehicle-sales results, published on July 2, revealed second-quarter deliveries figures that beat average analyst estimates, even though sales were down. Investors pounced on the news, driving the companys shares to a six-month high. Since the beginning of June, Teslas share price has now soared about 40%.

Tesla is likely to see its profit margins improve, helped by lower production and raw material costs, according to Morningstar Inc.s Seth Goldstein, one of the top three analysts covering the stock in a Bloomberg ranking that tracks price recommendations.

The company will likely return to profit growth next year, he said in a note to clients. But how Tesla handles the markets intensifying focus on affordable EVs will be key, he added.

The development feeds into an ongoing sense of uncertainty around how to treat the wider EV market, amid a sea of conflicting dynamics. The industry a key plank in the global race to reach net zero emissions by 2050 benefits from generous tax credits. Yet its also contending with significant hurdles in the form of tariff wars and even identity politics, with some consumers rejecting EVs as a form of woke transport.

In the US, Donald Trump has said that if he becomes president again after Novembers election, hell undo existing laws supporting battery-powered vehicles, calling them crazy. That said, Trump is a huge fan of Teslas Cybertruck, according to Elon Musk, the EV giants chief executive officer.

Meanwhile, the list of internal disruptions at Tesla is long. In April, Musk told staff tobrace for major job cuts, with sales roles among those affected. And the Cybertruck, Teslas first new consumer model in years, hasbeen slow to ramp up.

For that reason, some hedge fund managers have decided the stock is off bounds altogether. Tesla is very difficult for us to position, said Fabio Pecce, chief investment officer at Ambienta where he oversees $700 million, including managing the Ambienta x Alpha hedge fund.

Basically, its not clear whether investors are dealing with a top company with a great management team or whether its a challenged franchise with deficient corporate governance, he said.

However, if Trump wins, it is truly going to be very positive for Tesla, though obviously not amazing for EVs and renewables in general, he said. Thats because Trump is expected to impose massive tariffs towards the Chinese players, which would be beneficial to Tesla, Pecce said.

Investors ended 2023declaringtheyd likely retreat further from green stocks in general, and EVs specifically, according to a Bloomberg Markets Live Pulse survey. Almost two-thirds of the 620 respondents said they planned to stay away from the EV sector, with close to 60% expecting the iShares Global Clean Energy exchange-traded fund to extend its slide in 2024. The ETF has lost 13% so far this year after sinking more than 20% in 2023.

The Bloomberg Electric Vehicles Price Return Index, whose members include BYD Co., Tesla and Rivian Automotive Inc., is down about 22% so far in 2024. At the same time, the metals and minerals needed to produce batteries are at the mercy of wildly volatile commodities markets, with speculators regularly trying to make a quick buck on shifts in supply and demand. Price volatility means some battery manufacturers are having to adjust to a market in which their profit margins have been getting badly squeezed.

Against that backdrop, more traditional automakers are finding themselves under pressure from shareholders to slow down their capital expenditure on EVs, with recent examplesincludingPorsche AG. Polestar Automotive Holding UK Plc, a high-end EV manufacturer, has lost almost 95% of its value since being spun out of Volvo Car AB two years ago. Fisker Inc., another luxury EV maker, saw itsvalue wipedout starting last year and has since filed for Chapter 11 bankruptcy protection.

Soren Aandahl, founder and CIO of Texas-based Blue Orca Capital, said valuations in the EV space are so beat up that hes now avoiding shorting the sector. Its no longer an obvious contrarian bet, because those tend to do best if investors enter when things are a little bit higher, he said. But at this point, a lot of the airs already come out of the balloon.

But Eirik Hogner, deputy portfolio manager at $2.7 billion hedge fund Clean Energy Transition, suggests there may be more pain to come for the wider EV industry. There are still way too many startups that remain sub-scale and with gross margins that are simply too low, he said. As a result, the supply-demand dynamic of the EV market is still very negative.

Ultimately, I think you need to see more bankruptcies before the market starts to look healthier, Hogner said.

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Hedge funds have no idea what to do about Tesla stock - Fortune

Another big change that no one asked for is coming to X, the platform formerly known as Twitter.

X is planning to redesign how content shows up in users' feeds by removing interaction and engagement buttons from posts. This means that the repost (aka retweet), like, and reply buttons would no longer appear on each individual post on a users' X timeline.

Along with the removal of the buttons, repost, like, and reply counts will also be removed from each individual post.

Instead of tapping on a button, X wants users to swipe left or right on a post in order to like or reply. X for iOS users can also force touch a post in order to open a menu with more options.

The only viewable metric on the post in the timeline will be view count, which has been moved to the upper right hand corner of the post.

The upcoming X post design change was first discovered by researcher Aaron Perris of MacRumors. X owner Elon Musk has since confirmed it's coming.

The reaction from most users so far has been negative.

"Its awesome," Musk said in a reply to a user who criticized the change in the reply to a video showcasing the redesign. "Just swipe left to like and right to reply."

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Since acquiring the company in October 2022, Musk has made quite a few sweeping changes to the platform then-known as Twitter. The most obvious change being the name of the service. Musk dropped "Twitter" for "X" last summer.

The most recent big change to the platform occurred just last month when Musk made most "likes" on the platform private. Previously, users could click the "like count" and see a list of users who liked a post. Now, only the user who published the post could see which users liked it. Third-parties can no longer see who liked what.

Now, with Musk confirming the removal of repost and like buttons from posts, he will institute another change he's long wanted to make.

"Next, we'll remove all the action buttons with their superfluous interaction counts from the main timeline," Musk posted in a subscriber-only post on X in October of last year. "Just view count will show, unless you tap into a post."

It's worth noting that during that same month, Musk also had X developers remove headlines from article links shared within posts because he didn't like how it looked aesthetically. That change was also roundly critiqued by X users.

Less than two months later, X ended up bringing headlines back to posts which included links to articles, albeit with a slightly different design.

Could we see the same thing happen with repost and like buttons if removing them turns out to be disastrous? Seems like it.

In the replies to one of his biggest supporters on X who argued for giving the change a chance, Musk affirmed that they'd change it back if it didn't work out.

"If it sucks that bad, they will change it back," the X user said.

"Yeah," replied Musk.

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Coming redesign of Elon Musk's X will get rid of... a lot - Mashable

People sometimes ask me why I dont go into politics. Why on earth would I do that? No, if you want to exercise power and imagination, the only remaining role which appeals is to be some kind of Bond villain. To anyone familiar with modern bureaucracy, theres something hugely attractive about an organisation where the HR department is replaced by a pool full of sharks. I think this fantasy largely explains why electorates are now drawn to candidates who seem a tiny bit sinister or weird. Who knows? they think. They might actually do something different. Never mind Trump: my guess is that if Elon Musk were eligible to run for president, hed get 60 per cent of the vote.

All Elon needs to do is create a solar-charged Tesla motorhome with Starlink internet access

As he is an avowed Bond fan, and born in South Africa before TV broadcasting was allowed, when wealthy families projected their own feature films at home, I suspect the influence of Bond villains on the young Elon may explain more than just his love of rocketry. Lets consider the film Goldfinger. From what I remember of the story, Auric Goldfinger, the villain, had a plan not to steal the gold from Fort Knox, but instead to explode a Chinese-supplied nuclear dirty bomb within the facility, thereby rendering the gold worthless, and hugely increasing the value of his own holdings.

Im not entirely sure that Goldfingers plan would have been economically feasible, to be honest, and besides, anyone owning a Lockheed JetStar with Honor Blackman as his personal pilot would probably have given up on any further life-goals. Nevertheless, the plot might help us understand the overall grand strategy behind Musks business dealings through the lens of Bondology.

To date, Musk has created battery-powered vehicles, extensive charging networks, a vast network of satellites providing internet access to the surface of the planet, solar panels, batteries for electrical storage and a $50,000 tiny house which can be erected in about one hour. He also owns Twitter, which gives him huge marketing power.

You must be able to see a pattern emerging here. What if his dastardly plan is to tank the worlds housing markets, and with it the banking sector? After all, what he is doing is creating a combination of technologies that make it possible for people to live anywhere, not just on the grid.

Heres the thing most people dont know. Your house isnt actually worth that much. What makes it expensive is the land on which it sits and the planning permission to build on it. Bricks are not scarce, land is not scarce but buildable land is. Yet what people need is not an investment in land, it is a stable place to live. At present you are forced to buy the first to acquire the second. Its as though you had to buy $5,000 of Samsung shares every time you bought a $1,000 television.

But what if you could separate home from land ownership? This is what a US trailer park does, or a houseboat. Trailer homes arent cool, true. But you could easily make trailer homes as cool as they are affordable. Peckham wasnt cool in 2005.

All Elon needs to do is create a solar-charged Tesla motorhome or trailer with a 200kWh battery, Starlink internet access and an incinerator toilet and this separation of house and land ownership becomes feasible. Woodlands, pub carparks, farms all become potential residential land. You can deliver a home in a day, rather than months. You can manufacture them in the way we make cars, as Buckminster Fuller always intended. And you can move house without moving out of your house.

Not many people will do this at first. But for enough people the appeal will be there. Its potentially easy to build a million houses. What Elon might have created is a lot more places to put them.

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How Elon Musk could solve the housing crisis - The Spectator

Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owners bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK.

Musk dialed back on his 2023 provocative go fuck yourself comment to advertisers, explaining that X is using artificial intelligence to improve ad targeting capabilities.

Theres still a long way to go to get buyers back on X, the first agency executive, who wasnt authorized to speak to media, told ADWEEK. What also has to happen is more tangible updates to the products, and not just lip service of come back.

Further, Stagwell CEO Mark Penns comments that Stagwell is telling clients to absolutely test advertising [on X] and see if it works is a little bolder than what at least one Stagwell agency is telling clients, which is to be cautious as brand safety concerns still loom, according to a second executive familiar with the matter. That agency is advising partners that there is an audience to engage with on the platform. As Penn previously noted, the platform has improved its brand safety approach compared with a year ago, partly thanks to AI and the fact-checking tool Community Notes.

Clients have been holding back on ad spend, the second executive said. X doesnt have the manpower to help agencies for direct connection, and we havent seen enough to have full confidence in brand safety.

In June, X had 26.2 million daily active mobile application users in the U.S., down 13% year-over-year, according to Sensor Tower estimates. The firm also estimates that 73 of the top 100 advertisers have stopped advertising on X since October 2022, shortly before the acquisition, concerned with how the platform handles content moderation and brand safety.

Ad dollars on X dropped 20% year-over-year in 2024, from $788 million in 2023 to $628 million, per MediaRadar. The number of companies advertising on X also dipped 11% year-over-year, from nearly 12,000 in 2023 to 10,600 in 2024 during the same period.

Its wartime, and dollars are hard to come by in general, the first agency executive said. Because of brand safety issues, [not spending on X] is an easy decision to make. Musks history of amplifying antitrans and antisemitic comments to his 188.6 million followers still has buyers nervous.

For its part, X has seen some brand safety developments under CEO Linda Yaccarinos leadership, including a partnership with Integral Ad Science and DoubleVerify. The latter, however, apologized in April after erroneously providing wrong data for X to advertisers.

But with the upcoming U.S. elections, Musks free-speech agenda adds to the platforms volatility, sources said.

Theres going be a lot of [political] content on X, said Shamsul Chowdhury, executive vice president of paid social at Jellyfish. How does X manage that and make brands feel safe to be in that space?

X had not responded to comments by press time.

Details of Xs AI-powered ad targeting capabilities are scant.

Other platforms have been offering some type of AI-ad targeting for years, with Googles Performance Max and Metas Advantage+ ratcheting up the most recent headlines for being effective but also not entirely transparent.

In the past month, the first agency executive was shown a preview of an AI targeting tool from X that had a similar interface to ChatGPT. Buyers can type in their target audiencefor instance, people who enjoy running or are in running clubs.

The current status quo is that you manually toggle targeting options like demographics or psychographic behavior, the first agency executive said. [The AI tool] is trying to make that streamlined.

However, because not much active spending is happening on the platform through this agency, it has yet to test the tool on a live campaign.

This exec also noted that X lacks the performance-driven tools available on rival platforms such as Meta, TikTok and Snap.

Theres no shortage of platforms for advertisers to spend their ad dollars, said Chowdhury. How does X make a claim for the budget when they dont necessarily have the ad products that are competitive to their peer set?

This article has been updated to clarify that the Stagwell agencyis advising partners that there is an audience to engage with on X.

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Musks Cannes Charm Offensive Falls Flat as Marketers Doubt X Brand Safety Improvements - Adweek

Elon's father is an engineer and like Elon, was born in South Africa.

Though Errol said in a 2015 Forbes interview that he used to often take his kids on trips overseas"Their mother and I split up when they were quite young and the kids stayed with me. I took them all over the world."his relationship with Elon isn't picture perfect.

In an emotional 2017 Rolling Stone interview, Elon criticized his father and talked about his upbringing, saying that after his parents split, he moved in withhis dad, which, he said,"was not a good idea."

However, Errol toldRolling Stone,"I love my children and would readily do whatever for them."

Following his divorce from Maye, Errol married Heide, whose daughterJana Bezuidenhout was 4 years old at the time. Errol and Heide went on to havetwo daughters together beforethey, too, broke up.

Years later, Jana reached out to Errol following a breakup of her own. "We were lonely, lost people," Errol explainedin a 2018 interview with The Sunday Times. "One thing led to anotheryou can call it God's plan or nature's plan."

Either way, the duo became romantic and welcomed son Elliott in 2017 and then a baby girl in 2019. As Errol put it to The Sun, "The only thing we are on Earth for is to reproduce. If I could have another child I would. I can't see any reason not to."

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Elon Musk and Shivon Zilis Privately Welcome Their Third Baby Together - E! Online - E! NEWS

Elon Musk, who has long touted claims about the worlds supposed depopulation crisis, had another child with an executive at his brain implant company Neuralink, according to a report from Bloomberg. Neuralink director Shivon Zilis reportedly had the child with Musk earlier this year.

As noted by Bloomberg, Musk has repeated that line several times in the past, including during a 2022 interview with Tucker Carlson and again during an interview at the Milken Institute conference in May. He told Carlson a collapsing birth rate is the biggest danger civilization faces, by far. In 2021, Musks nonprofit organization donated $10 million to the University of Austin to fund the Population Wellbeing Initiative, a research group that studies the human population.

The revelation also follows multiple reports alleging inappropriate conduct from Musk in the workplace and with subordinates. A recent report from The Wall Street Journal said Musk had a sexual relationship with a former SpaceX intern who later became one of the companys executives. Another employee says she refused Musks requests to have children with him several times, according to the Journal.

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Elon Musk has another secret child with exec at his brain implant company - The Verge

Elon Musk has quietly welcomed his eleventh child earlier this year, his third child with Shivon Zilis, according to a Bloomberg report. Zilis is the director of operations and special projects at Neuralink. She already shares twins with the tech billionaire, born in 2021. Musk hasfive children with his first wife Justine Musk, three with Canadian musician Grimes, and three from Shivon Zillis.

The personal connection between Musk and Zilis was not widely known before 2022, when they filed a petition to change the twins' names to include Musk's last name and Zilis' last name as part of their middle names.

Walter Isaacson, Musks biographer, shared insights into their relationship in September 2023. He posted a photo of Musk and Zilis with their twins, offering a glimpse into their family life. Isaacson described a scene at Zilis' house in Austin where Musk discussed the potential dangers of AI while the twins played nearby.

Zilis has been a significant figure in Musk's professional circle for several years. She joined Neuralink in 2017, a company co-founded by Musk, which focuses on developing implantable brain-computer interfaces. Before Neuralink, Zilis worked at OpenAI, another Musk co-founded initiative aimed at ensuring that artificial intelligence benefits humanity.

Born in Markham, Ontario, Zilis attended Yale University, where she played goalie on the women's ice-hockey team and graduated with a degree in economics and philosophy. She began her career at IBM, moved to Bloomberg Beta, and eventually landed at OpenAI and Neuralink.

Elon Musk's worries about underpopulation

Elon Musk has been vocal about his concerns regarding global underpopulation. He believes that having more children is crucial for the future of civilization. Musk has stated that individuals with high IQs should have more children to help address this crisis. As Musk continues to expand his family and his business ventures, the implications of his actions and views on society remain a topic of discussion.

However, Musk has also faced allegations of inappropriate behavior in the workplace. A recent Wall Street Journal report detailed claims that Musk had asked a former SpaceX employee to have his children and had inappropriate interactions with other employees, including an intern and a flight attendant. Despite these controversies, Musk's relationship with Zilis, both personal and professional, continues to draw public interest.

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Elon Musk now has 11 children; tech billionaire welcomed third child with Neuralink employee earlier this year - Business Today