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Category Archives: Alternative Medicine

Putnam & Smith Publishing Company Announces Release of a New Book, the Ovarian Chronicles: Expectations * Heartache * Resilience by Author Cat…

Posted: January 5, 2021 at 2:39 pm

LOS ANGELES-January 5, 2021- (Newswire.com)

Putnam & Smith Publishing Company is proud to present a new book, The Ovarian Chronicles: Expectations * Heartache * Resilience by author, Cat Williford. The Ovarian Chronicles: Expectations * Heartache * Resilience tells the raw, honest account of the author's story of a potential cancer diagnosis that placed her at a vulnerable life-changing crossroads.

AuthorCat Williford shares her rich story of how a potential cancer diagnosis placed her at a vulnerable crossroads: Will she respond by following the Western medicine of her surgeon father, or the alternative medicine and feminine spirituality that she has come to rely upon? Will she tend her own dreams or the circumstances of the men in her life? Will she strip off her protective masks and heed her own wisdom? Cat's compelling journey reveals the complexities of women's choices. She provides a loving pathway to grow into our powerful feminine psyches, as we listen to the deep wisdom of our bodies and take a stand for the dreams we hold sacred.

Cat Williford is a modern-day goddess helping women around the globe to unmask their deep feminine wisdom and authentic voice. A connecter of diverse worlds, she fuses her own hard-won body wisdom with the knowledge of her Texas surgeon father's Western medicine. The result is a holistic experience that nurtures vulnerability and strength.

Amaster certied coach who received one of the rst professional coaching credentials in the United States, Cat is also a keynote speaker and founder of Your Heroine's Journey, a Live show and a series of workshops, ceremonies and retreats. She has appeared coaching live on ABC's talk radio, and The Los Angeles Times dubbed her, "serene ... with corporate polish and carefree humor."

Cat Williford presently resides on the beach in Southern California.

The Ovarian Chronicles: Expectations * Heartache * Resilience is available online at Amazon.com, Bn.com, major bookstores and Putnamandsmithpublishing.com.

For more information regarding The Ovarian Chronicles: Expectations * Heartache * Resilience http://www.putnamandsmithpublishing.com/books

Twitter: @CatWilliford

Facebook: https://bit.ly/3pSlQGc

Instagram: https://bit.ly/3b5vyki

LinkedIn: https://bit.ly/38e4Bjo

WHO: Author Cat Williford

WHAT: Release of a new book, The Ovarian Chronicles: Expectations *Heartache * Resilience

WHEN: Jan.8, 2021

CONTACT: Cherry Hepburn, 818.783.4071 cherry@putnam-smith.com

Press Release ServicebyNewswire.com

Original Source:Putnam & Smith Publishing Company Announces Release of a New Book, the Ovarian Chronicles: Expectations * Heartache * Resilience by Author Cat Williford

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Global Homeopathy Products Market Industry Analysis and Forecast (2019-2026) By Product, Application, Source, and Region. – LionLowdown

Posted: at 2:39 pm

Global Homeopathy Products Marketwas valued US$4.85 Bn in 2019 and is expected to reach US$XX Bn by 2026, at a CAGR of XX % during a forecast period.

The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.Homeopathy is a field of alternative medicine. It works on the principle of similarity of symptoms, i.e., a substance causing symptoms of disease in a healthy individual will show the same symptoms in the sick. Homeopathic product involves treatment using natural sources such as plants, animals, and chemicals or minerals. It involves the administration of small doses of medicines with specific compositions. Homeopathy is known to be originated in Europe, brought up in the US, and progressed in India.

The increasing incidences of chronic and infectious diseases, improved research and development investment (R&D), and technological advancements are the key drivers which propelling market growth. On the other hand, the high cost of the components of the homeopathy medicines and the production constrains the growth of the market.

The increasing need for alternative treatment methodologies for chronic diseases is anticipated to drive the growth of the market during the forecast period. For example, according to the World Health Organization, homeopathic medicine is the fastest growing and second most widely used system of medicine in the world. Moreover, it is an economical treatment alternative. Homeopathic medicine is safe and effective, easy to use, and user-friendly for all age groups of patients, especially for the growing pediatric and geriatric population. On the other hand, negative opening and publicity against homeopathy medicine, false advertising, and misleading claims made by homeopaths are anticipated to hamper the market growth.

The report is majorly segmented into Product, Application, Source, and Region.

Product segment of Homeopathy Products Market is sub segmented into Product Tincture, Dilutions, Biochemics, Ointments, Tablets, and Others. Application segment is sub-segmented into Analgesic & Antipyretic, Respiratory, Neurology, Immunology, Gastroenterology, and Dermatology. Further, Source is sub segmented into Plants, Animals, and Minerals.

The region segment of Homeopathy Products Market is sub segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

Based on the product, the dilution segment held approximately XX% of the total homeopathy products market in 2018. The increase in demand for dilution medicines worldwide is expected to fuel this markets growth during the forecast period. The ointment segment is anticipated to show the XX% CAGR in the forecast period.

Based on the source the plants segment is expected to dominate the homeopathy product market, because of the amplified demand for natural medicines. The minerals segment is expected to show a rapid growth in the source segment.

On the basis of application, the increasing use of homeopathy for the treatment of various chronic diseases is expected to propel the growth of this market in the forecast period. The dermatology segment accounted for a XX% share in the global market in 2018 and is expected to register a XX% growth rate in future, due to increasing incidences of skin-related diseases globally.

North America is expected to account for the XX% share of the global homeopathy market during the forecast period due to the presence of a significant patient population, well-developed technology, high healthcare expenditure, and the presence of the leading players. The European market for homeopathy is anticipated to dominate the market during the forecast period. The vast patient population suffering from cancer and growing government support for research & development is anticipated to boost the growth of the market in this region.

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Asia-Pacific is expected to be the fastest-growing market due to the growing need for better treatment methods, promptly improving technology, and the presence of a vast patient pool. In addition to this, emerging healthcare sector and growing government support has also fueled the market growth. The market in the Middle East & Africa is anticipated to witness steady growth due to the presence of slow but steady emerging countries.

The objective of the report is to present a comprehensive analysis of the Global Homeopathy Products Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors in the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding Global Homeopathy Products Market dynamics, structure by analyzing the market segments and project the Global Homeopathy Products Market size. Clear representation of competitive analysis of key players by End-User Industry, price, financial position, Product portfolio, growth strategies, and regional presence in the Global Homeopathy Products Market make the report investors guide.The scope of Global Homeopathy Products Market:

Global Homeopathy Products Market, by Product:

Tincture Dilutions Biochemics Ointments TabletsGlobal Homeopathy Products Market by Application:

Analgesic and Antipyretic Respiratory Neurology Immunology Gastroenterology DermatologyGlobal Homeopathy Products Market by Source:

Plants Animals MineralsGlobal Homeopathy Products Market, by Region:

North America Europe Middle East & Africa Asia Pacific Latin AmericaKey players operated in Global Homeopathy Products Market:

Boiron Group A Nelson & Co. Ltd. Standard Homeopathic Company Homeocan Inc. Medital International Inc. Biologische Heilmilttel Heel GmbH GMP Laboratories of America Inc. Washington Homeopathic Products, Inc. Hahnemann Laboratories, Inc. Ainsworths Ltd.

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Global Homeopathy Products Market Industry Analysis and Forecast (2019-2026) By Product, Application, Source, and Region. - LionLowdown

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Complementary And Alternative Medicine Market Size 2021| Top Companies, Trends, Growth Factors Details for Business Development and Forecast to 2027 -…

Posted: December 30, 2020 at 5:04 pm

New Jersey, United States,-The latest Complementary And Alternative Medicine Market report considers size, application segment, type, regional outlook, market demand, latest trends, as well as Complementary And Alternative Medicine Market share and revenue by manufacturers, the main company profiles, and forecasts of future growth potential. Analyzes the current size of the market and its evolution in this sector over the coming years.

The report offers a critical hypothesis that identifies with the Complementary And Alternative Medicine Market by studying its breakdown. The global market with respect to Complementary And Alternative Medicine Market size, market share, growth factor, major supplier, revenue, product demand, sales size, quantity, cost structure, and new development in the Complementary And Alternative Medicine Market. The report also includes data on models and improvements, along with target industries and materials, limitations, and advancements. The formulation of this Complementary And Alternative Medicine Market research report has adopted the highest level of mind, practical solutions, dedicated research and analysis, innovation, integrated approaches, and advanced technology, among others. The insightful research report on the Complementary And Alternative Medicine Market includes Porters five forces analysis and SWOT analysis to understand the factors that influence the behavior of consumers and vendors.

Complementary And Alternative Medicine Market: Competitive Landscape

The competitive landscape of a market explains strategies incorporated by key players of the market. Key developments and shifts in management in recent years by players have been explained through company profiling. This helps readers to understand the trends that will accelerate the growth of the market. It also includes investment strategies, marketing strategies, and product development plans adopted by major players in the market. The market forecast will help readers make better investments.

Key Players Profiled in the Report on the Complementary And Alternative Medicine Market

Impact of Covid-19 in Complementary And Alternative Medicine Market:The utility-owned segment is mainly being driven by increasing financial incentives and regulatory supports from the governments globally. The current utility-owned Complementary And Alternative Medicine Market are affected primarily by the COVID-19 pandemic. Most of the projects in China, the US, Germany, and South Korea are delayed, and the companies are facing short-term operational issues due to supply chain constraints and lack of site access due to the COVID-19 outbreak. Asia-Pacific is anticipated to get highly affected by the spread of the COVID-19 due to the effect of the pandemic in China, Japan, and India.

Complementary And Alternative Medicine Market: Segment Analysis

This section of the report includes segmentation such as application, product type, and end-user. These segmentations aid in determining parts of the market that will progress more than others. The segmentation analysis provides information about the key elements that are thriving the specific segments better than others. It helps readers to understand strategies to make sound investments. The global Complementary And Alternative Medicine market is segmented on the basis of product type, applications, and its end users.

Complementary And Alternative Medicine Market Segment by Type:

Complementary And Alternative Medicine Market Segment by Application:

Complementary And Alternative Medicine Market Regional Analysis Includes:

Key Highlights of the Table of Contents:

Further Key Aspects Of The Report Indicate That:

Chapter 1:Market Definition and Segment by Type, End-Use & Major Regions Market SizeChapter 2:Global Production & Consumption Market by Type and End-UseChapter 3:Europe Production & Consumption Market by Type and End-UseChapter 4:America Production & Consumption Market by Type and End-UseChapter 5:Asia Production & Consumption Market by Type and End-UseChapter 6:Oceania Production & Consumption Market by Type and End-UseChapter 7:Africa Production & Consumption Market by Type and End-UseChapter 8:Global Market Forecast by Type, End-Use and RegionChapter 9:Company information, Sales, Cost, Margin, news etc.Chapter 10:Market Competition by Companies and Market Concentration RatioChapter 11:Market Impact by Coronavirus.Chapter 12:Industry Summary

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Complementary And Alternative Medicine Market Size 2021| Top Companies, Trends, Growth Factors Details for Business Development and Forecast to 2027 -...

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Cannabis and Pain Management: Is Alternative Plant Medicine Becoming the New Norm? – Green Entrepreneur

Posted: at 5:04 pm

December30, 20204 min read

Did you know that in 2019, chronic pain impactedone-thirdof the U.S. population? This number continues to rise, and so does the consumption of various substances to help manage and/or combat pain.

Currently, different NSAIDs (non-steroidal anti-inflammatory drugs), acetaminophen, and opioids are used the most often for the treatment of pain. However, theres no guarantee that these drugs will be fully effective in eliminating pain nor is there a guarantee that these drugs wont cause any adverse side effects.

Nowadays, cannabis and its many cannabinoids are being pursued more because of their medicinal and therapeutic properties.Overall, though, alternative plant medicine is becoming a part of thousands of peoples routines and lifestyles for numerous reasons. Here are a few main reasons why.

RELATED:Will Medical Cannabis Sales Eventually Surpass Recreational Sales?

Oftentimes, when someone experiences pain, their primary mission is to eliminate it and use or consume a product to achieve relief. Before treating pain though, its important to understand the characteristics of the pain itself, the severity of it, and the nature of it. For example, is the pain acute or chronic? Is it neuropathic or inflammatory pain? Is the pain caused by an injury, illness, ailment, or a new medication? After understanding the type of pain, finding an appropriate treatment method is the next step.

When evaluating numerous treatment methods, its essential to understand the efficacies of different treatment options and potential adverse effects/reactions. From here, an individual should be able to find a suitable treatment method that aligns with the type of pain theyre experiencing.

RELATED:Here's What Doctors Wished Veterans Knew About Medical Cannabis

Although opioids, NSAIDs, acetaminophen, and various OTC (over-the-counter) drugs tend to be the norm for pain management and/or relief, cannabis and its array of beneficial cannabinoids are growing in demand and usage.

Specifically, to avoid potential adverse side effects and/or the risk of drug addiction or dependency, for many, opioids are taking a back seat, and cannabinoids are being pursued instead. Despite traditional medicines demonstrating their efficacy in many different situations and among different people, issues can still arise post-consumption.

For example, NSAIDs can be beneficial, but theyve also been associated with severecomplicationsinvolving the gastrointestinal, cardiovascular, and renal systems. Next are opioids, which have proven their effectiveness in different situations, but theyve alsodemonstratedtheir ability to cause cognitive deficiencies, motor impairment, and respiratory depression. Opioids also unfortunately represent a substantialaddiction and dependency riskamong specific groups of individuals.

As time goes on, alternative plant medicine, such as cannabis, numerous cannabinoids, and terpenes, are slowly changing the way pain management is viewed and/or executed.

RELATED:Yes, Medical Cannabis Works. So Why Deny the Anecdotal Evidence?

The cannabis plant containsover 100 cannabinoids, but some of them are more well-known such as Cannabidiol (CBD) and Tetrahydrocannabinol (THC). Numerous cannabinoids are medically and therapeutically beneficial in multiple ways, but CBD, THC, Cannabichromene (CBC), and Cannabigerols (CBG)analgesic propertiesstand out. So far, it has beenfoundthat CBC contains both anti-inflammatory and analgesic properties. Whereas, CBG hasprovenits stronger analgesic activity than THC.

Aside from different cannabinoids analgesic properties, various terpenes found on the cannabis plant are analgesics as well, especially myrcene. One 2008studyexpanded on this andstatedthat: Myrcene is analgesic, and such activity, in contrast to cannabinoids, is blocked by naloxone suggesting an opioid-like mechanism. Another terpene that contains analgesic andanti-inflammatory attributesis -caryophyllene.

In addition, cannabinoid analgesics have generally been well-tolerated within clinical trials. The World Health Organization (WHO) also reported that CBD is non-psychoactive, non-toxic, non-addictive, and has agood safety profile.

Although theres more to learn about cannabinoids and pain management, various surveys of cannabis users have shed light on the substitution of cannabis products for opioids. Specifically, one2017 surveyfocused on American and Canadian cannabis users, and the following was reported: Our findings are consistent with prior surveys of American and Canadian marijuana users in which substitution of marijuana for opioids was prevalent due to better symptom management and fewer adverse and withdrawal effects.

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Europe AYUSH and Alternative Medicine Market 2021 Strategic Outlook of trends, CAGR, Key players, etc – NeighborWebSJ

Posted: at 5:04 pm

Overview Of AYUSH and Alternative Medicine Industry 2021-2028:

This has brought along several changes in This report also covers the impact of COVID-19 on the global market.

The AYUSH and Alternative Medicine Market analysis summary by Reports Insights is a thorough study of the current trends leading to this vertical trend in various regions. Research summarizes important details related to market share, market size, applications, statistics and sales. In addition, this study emphasizes thorough competition analysis on market prospects, especially growth strategies that market experts claim.

AYUSH and Alternative Medicine Market competition by top manufacturers as follow: Baidyanath, Himalya Herbals, Ganga Pharmaceuticals, Patanjali, Hamdard,

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The global AYUSH and Alternative Medicine market has been segmented on the basis of technology, product type, application, distribution channel, end-user, and industry vertical, along with the geography, delivering valuable insights.

The Type Coverage in the Market are: Ayurvedic MedicinesHerbal MedicinesAroma TherapyHomeopathyReflexologyOthers

Market Segment by Applications, covers:WomenMenKids

Market segment by Regions/Countries, this report coversNorth AmericaEuropeChinaRest of Asia PacificCentral & South AmericaMiddle East & Africa

Major factors covered in the report:

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The analysis objectives of the report are:

Our report offers:

Market share assessments for the regional and country level segments. Market share analysis of the top industry players. Strategic recommendations for the new entrants. Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets. Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations). Strategic recommendations in key business segments based on the market estimations. Competitive landscaping mapping the key common trends. Company profiling with detailed strategies, financials, and recent developments. Supply chain trends mapping the latest technological advancements.

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Europe AYUSH and Alternative Medicine Market 2021 Strategic Outlook of trends, CAGR, Key players, etc - NeighborWebSJ

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1933 Industries announces launch of a new e-commerce website for its Canna Hemp brand – Proactive Investors USA & Canada

Posted: at 5:04 pm

With the goal of enhancing the user-experience, the group said the new website features more intuitive navigation and improved education to assist consumers select wellness products that suit their individual lifestyles and needs

() (OTCQB:TGIFF), a vertically integrated cannabis consumer packaged goods company, has announced the launch of a new e-commerce website for its Canna Hemp brand of hemp and CBD wellness products.

With the goal of enhancing the user-experience, the group said the new website features more intuitive navigation and improved education to assist consumers select wellness products that suit their individual lifestyles and needs. Featuring a large selection of high-quality hemp and CBD products with specific outcomes and delivery formats, Canna Hempaims to bring natural wellness to consumers across the United States.

"Our new website reflects an immersive approach to online shopping. We aim to deliver the power of CBD to our consumers via an elevated experience, educating our visitors about the benefits of terpenes and adding a number of new features aimed at making the overall experience more impactful and user-friendly,"Eugene Ruiz, president of 1933 Industries said in a statement.

"With a fresh look and feel, the hemp and CBD one-stop-shop showcases all our Canna Hempbrands, including our Canna Hemp Xactions sports line," he added. "Canna Hempstands as a trusted brand for its unwavering commitment to using only quality organic botanical ingredients that are free of synthetic chemicals, preservatives and additives. Canna Hempinfuses its products with high-grade, 100% all-natural hemp-derived CBD sourced from regulated suppliers in the US. Many of our products are made with TerpFX, our proprietary blend of terpenes designed to bring maximum benefits to your wellness routine."

Ruiz added:"The safety and efficacy of our products stand out in an increasingly crowded marketplace. Providing a modern and inviting online home to feature our extensive brands and growing portfolio of products that is pleasing and convenient to use has been a strategic priority and is reflective of new management's approach to building our brand. We seek to earn the trust and loyalty of our consumers by delivering exceptional products at competitive prices which have been formulated to bring customers the highest quality products to aid in total body wellness. We know this resonates as a key priority for many in today's world."

With an extensive product line that includes topicals, creams, vapes, elixirs, capsules, dabs, lip balms and pre and post-workout recovery sports products, the Canna Hempbrand utilizes the power of hemp and CBD to bring natural wellness. its flagship products, the Canna Hemp Relief Cream and Canna Hemp XRecovery Cream are recognized as best topicals in the market.All products are triple and third-party tested for safety with test results embedded via QR codes for traceability.

To explore the new website and experience it, click here: http://www.cannahemp.com

1933 Industries is a vertically-integrated, growth-orientated company, focusing on the cultivation and manufacturing of cannabis consumer branded goods in a wide range of product formats. Operating through two subsidiaries, the company controls all aspects of the value chain with cultivation, extraction, processing, and manufacturing assets supporting its diversified portfolio of cannabis brands and licensing partners.

The company also owns 91% of Alternative Medicine Association (AMA), a licensed medical and adult-use cannabis cultivation and extraction subsidiary that produces its own branded line of unique cannabis products and manufactures third-party brands. AMA's extensive menu of cannabis products include: craft cannabis flower, pre-rolls, full-spectrum oils, high-quality distillates, proprietary blends of terpenes, vaporizer products and boutique concentrates such as shatter, crumble, batter, sugar wax, diamonds, and live resin.

Contact the author at [emailprotected]

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1933 Industries announces launch of a new e-commerce website for its Canna Hemp brand - Proactive Investors USA & Canada

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Astounding growth in Complementary and Alternative Medicines Market is Projected to Grow at a CAGR of 16.4% over the forecast period (2019 2027),…

Posted: at 5:04 pm

The global report titled as Complementary and Alternative Medicines Market has recently added by Absolute Markets Insights to its huge repository and can be used to gain effective insights into the businesses. It helps to mark the current scenario and historical developments of the market. The global Complementary and Alternative Medicines sector has been examined on the basis of key elements such as products or services, applications, end-users, and technologies. It has been amassed by using primary and secondary research methodologies.

Shifting trends from a standardized treatment approach to a combined treatment, where people were provided natural unconventional treatments along with the standardized treatments is anticipate to assist the Brazil complementary and alternative medicine market. Complementary and alternative medicine includes practices like consumption of dietary supplements, massage therapy, acupuncture and drinking green tea amongst others. A company named Sanofi is one of the leaders under dietary supplements sales in Brazil. However, the company faces intense competition from other market participants owing to the fact that these aforementioned companies tend to offer cheaper alternatives options than those offered by Sanofi. Technological advancements (the Vcaps Plus Purple Carrot and Blue Spirulina capsules by Lonza) carried out by manufacturers for sports nutrition and others high growth market segments is expected to assist the healthy living trend in Brazil

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In terms of revenue, the Brazil Complementary and Alternative Medicines Market stood at US$ 2,498.24 million in 2018, and is anticipated to reach US$ 9,759.38 million by 2027, expanding at a CAGR of 16.4% during the forecast period (2019 2027). The detailed research study provides qualitative and quantitative analysis of Brazil complementary and alternative medicine market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major regions. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes majorly on Brazil.

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Brazil Complementary and Alternative Medicines Market:

By Type

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By Disease Indications

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By Country

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Astounding growth in Complementary and Alternative Medicines Market is Projected to Grow at a CAGR of 16.4% over the forecast period (2019 2027),...

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Subsidised acupuncture therapy for lower back, neck pain – The Straits Times

Posted: at 5:04 pm

Patients with lower back and neck pain are now eligible for subsidised acupuncture treatment at public specialist outpatient clinics.

This pilot programme will provide referred patients with means-tested subsidies that can cover up to 70 per cent of treatment costs, the Ministry of Health (MOH) announced on Tuesday.

About 2,000 patients a year, or 70 per cent of all who visit public specialist outpatient clinics for pain in the lower back and neck, are set to benefit under this pilot.

Merdeka Generation and Pioneer Generation seniors will enjoy an additional 25 per cent and 50 per cent off the remaining healthcare bill, respectively.

All patients, regardless of their subsidy status, will also be able to pay for acupuncture services to relieve lower back and neck pain using their Flexi-MediSave scheme.

The scheme, introduced by the Health Ministry in 2015, aims to reduce out-of-pocket costs for older Singaporeans at polyclinics, general practitioner clinics on the Community Health Assist Scheme, and public specialist outpatient clinics.

Seniors can begin to benefit from Flexi-MediSave once they are 60 years of age.

Those who qualify can withdraw up to $200 a year from their own MediSave account or that of their spouse to pay for outpatient treatments.

"The pilot will not cover acupuncture used to treat other pain indications, and other forms of traditional, complementary and alternative medicine currently offered at public healthcare institutions," said MOH.

Jessie Lim

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Subsidised acupuncture therapy for lower back, neck pain - The Straits Times

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OPINION: Colorful words overemphasize the obvious – Arkansas Online

Posted: at 5:04 pm

I'm back again with random thoughts blowing around my brain. Is that what headwinds are?

People have a strange habit when they're describing the color of things.

I'm looking for a car that's blue in color.

Blue in color. What else could the blue signal? Could it be blue in taste? Blue in sound? I'm sure it's not blue in mood.

From the wine pages of The Washington Post: "The 1982 Montbray Cabernet Sauvignon was brick red in color yet still bright and alive on the nose and palate, with spice-box aromas of clove, pepper and fenugreek."

(Wine writing is so, so fancy.)

So the wine is brick red in color and not in flavor? Not in composition?

One reader wrote to the food staff of The Post about the fruit of a quince bush in her yard.

It's small, and yellow in color, and frankly, over the years, I've just let it fall to the ground without doing anything with it.

Yellow in color? Not yellow in terms of cowardice?

The craziest example of all was from a story about football uniforms.

They'll have a darker burgundy jersey, and pants that are actually gold in color.

So, the pants aren't made of the element gold? Thanks for that clarification.

Similarly, an article in The Post recommending wrapping baked goods in colorful red, blue, green and gold cellophane.

I have never seen uncolorful or colorless red cellophane, have you?

We have all heard of smallpox. The sometimes deadly disease, also called variola, causes eruptions on the skin that can leave a person with pockmarks. We don't need to worry about catching it now because vaccines have eradicated it, though it had been around for many centuries.

"Currently, there is no evidence of naturally occurring smallpox transmission anywhere in the world," the National Institute of Allergy and Infectious Diseases reports.

But the American Heritage Dictionary definition got weird. The disease is called smallpox to contrast it to the great pox, which was syphilis. The sexually transmitted disease causes larger pockmarks. (Please trust me when I urge you not to search on Google for images of syphilis. I sincerely regret having done so.) The great pox spread across Europe in the 15th and 16th centuries.

Because we've been hearing about vaccines every day for months now, I'll inject a bit of history. Smallpox was the virus that inspired the first vaccine that worked.

The World Health Organization explains: "The smallpox vaccine, introduced by Edward Jenner in 1796, was the first successful vaccine to be developed. He observed that milkmaids who previously had caught cowpox did not catch smallpox and showed that inoculated vaccinia protected against [the] virus."

These two words have most of the same letters, but they have different meanings. The difference has grown a little hazy over the years.

Alternately means some things happen by turns. First one, then the other, then back again to the first.

She watched parts of two TV shows alternately because she didn't have a DVR.

The team alternately practices at two high school baseball fields.

Alternatively is following a path other than the original option.

He asked me to phone him. Alternatively, I sent him a text.

We could have Key lime pie. Alternatively, we could have chocolate mousse pie.

(Please note that the much shorter word or could easily replace alternatively.)

Similarly, less conventional music is called alternative music. Alternative medicine offers treatments not found in the mainstream. And, though we see fewer and fewer newspapers each month, an alternative newspaper might offer less formal content and writing style. All three cases offer a different option.

People often use alternate when they mean alternative. From The Post:

The United States risks being left behind by other countries if it doesn't develop alternate energy technologies.

Instead, the writer meant the country needs a different energy source.

Legal proceedings use alternate when describing juries, but alternative is more accurate.

The next day, the 12 jurors and two alternate jurors settled into their jury sections and the proceedings began.

Those two jurors are other options.

Authorities sometimes suggest using a different route from the normal one. So alternative is needed here:

Officials warned drivers to expect delays, saying they might need to use alternate routes.

Naturally, as I often note, things change. Merriam-Webster says alternative is a synonym for alternate, partly because more and more people are using alternate when they mean alternative. Still, most people on the dictionary's Usage Panel say the two words are not synonymous. Each word has its place.

I'll confess that the pandemic has made it hard for me to feel rejuvenated for a while. Though chocolate does help.

When you would like to feel rejuvenated, you do something that makes you feel like your old self again. Or you might rejuvenate a weak football team, a crummy couch or a bad public image.

And yet, juvenate isn't a word. Normally, the prefix re- means something is happening again. I'm trying to find a philosophical reason behind this. You can be made young again, but you can't be made young? Maybe I'll stick with invigorate and reinvigorate.

A news guy this week was asking a guest to opine on some situation:

What's your analysis so far?

Your analysis sounds exactly like urinalysis.

I am so immature.

Sources include Merriam-Webster, National Institute of Allergy and Infectious Diseases, The American Heritage Dictionary, The Washington Post, Society for Applied Microbiology, the World Health Organization. Reach Bernadette at

bkwordmonger@gmail.com

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‘Early Diagnosis and Treatment Pivotal to Keep IBD at Bay’ – eHealth Magazine – Elets

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Inflammatory Bowel Disease, an autoimmune disease mainly affect intestine. It needs early attention to not let it becomes fatal. Dr Piyush Ranjan, Senior Consultant, Institute of Liver Gastroenterology & Pancreatico Biliary Sciences, Sir Ganga Ram Hospital, Delhi, explains various aspects of the disease, symptoms, precautions, and treatment measures, in an exclusive interview with Harshal Desai of Elets News Network (ENN).

Q You have years of experience tackling IBD patients at topmost hospitals. Tell us what exactly is IBD and how is it affecting Indians.

IBD basically stands for Inflammatory Bowel Disease. It comprises malfunction in the digestive system involving intestine. There are the two major types-the most common being, Ulcerative Colitis and Crohns disease. Ulcerative colitis involves the large intestine while Crohns disease occurs in bothlarge and small intestine. Then there are indeterminate colitis and microscopic colitis- these are the sub type of IBD.

Q Hows this trend different from the other trend we have in India. How is this different from the growing global trend?

Yes, the global trend is the same. Initially people used to believe that Crohns disease does not exist in India or it has low prevalence in India. Moreover, due to different presentations, it was confused with Intestinal Tuberculosis. Now with better diagnostic test, we are finding that Crohns is being diagnosed more and more. In addition, people who were previously treated for Intestinal Tuberculosis later turned out to be Crohns Disease. Crohns disease relevance has been increasing in India mainly because of better diagnostic tests and better awareness among the doctors.

Q Brief us about the reasons why it happens? Does our routine life like working under stress, long office hours are some of the reasons for IDP?

There are many, but the exact reason of this disease is not known. Mainly these diseases are autoimmune in nature. Autoimmune disease means those diseases which occur because of the damage in the body by its own immune system. In this case, own immune system recognize a particular organ as foreign origin. Because this is it matter of speculation. Some genetic disposition has been found but one to one correlation has not been seen yet. It oscillates about the triggering event. An industrial bacterium is one of the postulates. But in a sense, it is because of the damage of intestine by a persons own immune system.

Also read: Technology enables better outcome on diagnosis, treatment

Q Does it mean that you need to have a strong immune system to fight of this disease?

No, actually a strong immune system damages you; so it is a misbalance. It is a failed recognition of the self-tissue. Its not like these people are not susceptible to other infection. Its just that there immune cells start damaging any tissueit may be liver or in case of ulcerative disease it is intestine.

Q What is the diagnosis process and what are the possible treatments in the country right now?

Diagnostic process starts from the symptoms. Whenever someone has blood mixed diarrhea, it is most likely that person is suffering from ulcerative colitis. The diagnosis test for this type of diseases is the colonoscopy. Endoscopy is done from the oral route; colonoscopy is done from the rectal route. Endoscope is passed through the rectum and large intestine is examined directly. The appearance of ulcerative colitis is very characteristic but still to confirm it a biopsy is taken though this is nothing to do with malignancy. People get scared too much when they are told about that biopsy has been undertaken. Ulcerative colitis diagnosis process involves colonoscopy and taking the intestinal biopsy. This is very simple for ulcerative colitis. For Crohns disease, we may examine small intestine with the help of a Capsule Endoscopy. There are other ancillary tests but they are not as credible as this to establish the diagnosis

This disease requires life-long treatment, the most important thing which has to be understood. There are many drugs available. The choice of drugs depends upon the location where the disease is in the intestine exactly. Then the severity of disease is another factor. According to the severity of the disease, various drugs are prescribedlike the oldest drugs which are five amino salicylate. Then there are oral steroids, other immune suppressive drugs like azathioprine methotrexate and newer drugs which are known as biological drugs- -anti TNF Alpha drugs,

So, which drug one would choose depends on the severity of the disease. For active disease, stronger medicine is required to first bring disease into control and once the disease has been brought under control then a different group of drug is required to maintain that statethat is ignored remission.

The most common cause of a person having uncontrolled disease recurrent is over compliance to the treatment. People often stop their treatment and start taking alternative options which leads to loss of control of disease.

Q What are the challenges you face while diagnosing IBD diseases?

One of the most common challenges is when a person is having bleeding. Doctor very often misdiagnosed as having hemorrhoidthat is piles. They undergo surgery because they do not undergo a colonoscopy, so any person having bleeding, sigmoidoscopy or colonoscopy at the onset is the bare minimum which is required.

So one needs to understand that this is a possibility and unless and until a test is done it will not be possible to diagnose this. Patients have to be counseled for depression that is a major challenge. These drugs have some side effects too, so monitoring is very necessary.

In this COVID time, people have stopped coming for checkups. This may lead to relapse that the disease coming back more strongly. One particular problem in our country is proclivity for alternative medicines like Ayurvedic and Homeopathic. People fall in that trap often. When they are promised that theyll be given some medicines which will not have any side effects, they go for it. These are some of the challenges.

Q Do we have cure in Ayurveda and Homeopathy for this disease?

They claim but you must have read that patanjali has found the cure for coronavirus but anything that is claimed has to be proved by a scientific mean. As a scientist you cannot say no to anything. They may have a cure but you need scientific proof which they dont have.

Q Due to lockdown, IBD may have taken toll on lots of IBD patients. What is your take?

A: Absolutely any person with long standing chronic disease need to visit doctor on regular interval but due to lockdown they are averse to visit doctors. They are scared to come to the hospital due to fear of catching infection. So not only Ulcerative, people with many different diseases, non COVID diseases are facing a lot of problem because of their reluctance to come to the hospital to seek help.

Q Recently I read a report that people with inflammatory bowel disease are at the high risk of dementia, do you think so?

As I told you these medicines decrease the immunity level. So there are groups of medicines among medicines which are being used for treatment of IBD which might put a person to higher risk for developing COVID. But the fact is again continuation or discontinuation. There are very clear cut guidelines for that and you actually need to take guidance of a Gastroenterologist to decidedepending on the activity of the disease, the past behavior of the disease, and the current needle that is their control.

Q What message would you like to give to people who are suffering from IBD?

Get yourself diagnosed early if youre having such symptoms. Discuss with the doctor. Accept that you are having a problem and accept the fact is this disease requires a life-long treatment, this is the most important thing. You need regular follow up to look at the activity of disease and monitor the side effects of the drugs. If you do this, nearly 90% people will have a very good course. 80 to 90% will have a very good and smooth coursethere will be intermittent some bumps on the way but most of the people can have the normal productive active life.

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