Category Archives: Alternative Medicine

words Alexa Wang

Cupping therapy is a practice that has existed for millennia but risen in popularity in recent years due to the number of celebrities endorsing the treatment.

Famous faces like The Rock and even Olympic gold medalists including Michael Phelps have been seen covered with large, red circles, and while people are certainly curious, many dont know what cupping therapy actually entails. Here we explain what it is, its benefits, and whether its as painful as it looks.

Cupping therapy is an ancient form of alternative medicine whereby cups, usually made of glass, are placed onto the skin to create suction. This is usually performed on a persons back where there is a large surface area of skin.

During cupping therapy, the therapist puts a flammable substance in a cup usually alcohol or paper which is then set alight before it goes anywhere near the skin. When the flame dies out, the cup is then placed upside down on the clients back and the air inside cools to create a vacuum. This causes the skin to rise up in a dome-shape. The cup is generally left for up to 3 minutes, during which time the skin will significantly redden due to the blood vessels expanding. There is also a modern version of cupping therapy that uses a rubber pump rather than fire to create the vacuum. This is preferred by those who arent keen on open flames.

Multiple cups are used in this process typically there will be five or seven at most After the session, an antibiotic ointment is used to prevent infection. This treatment leaves large red spots on the skin that usually disappear within 10 days, so you might not want to try cupping therapy before a beach holiday!

From a biological perspective, cupping therapy invigorates circulation and stimulates blood flow in the areas being treated, while loosening connective tissues. It also draws impurities to the surface, allowing toxins to be removed. Whats more, some research shows that cupping may affect the secretion of cytokines, some of which increase inflammation while others promote healing and relaxation. Put simply, cupping therapy increases the good kind, and decreases the bad kind.

Other possible benefits of cupping therapy include pain relief and muscle relaxation. According to Traditional Chinese Medicine (which has roots in Ancient Chinese practices rather than modern science), cupping also improves the flow of qi vital energy bringing balance to the body.

While research on cupping therapy is minimal, a study by J Tradit Complement Med concluded that the practice is: particularly helpful in the treatment of aches and pains associated with various diseases. Thus, cupping carries the potential to enhance the quality of life. However, the study added that further research is warranted to substantiate the diverse effects of the treatment.

That said, not everyone buys the benefits of this ancient treatment, as demonstrated by a Forbes article entitled, The Ridiculous And Possibly Harmful Practice Of Cupping. The piece notes that even the USs NCCIH the National Institutes of Healths branch dedicated to complementary and integrative medicine doesnt endorse the practice. In fact, their summary states: Theres been some research on cupping, but most of it is of low quality. Cupping may help reduce pain, but the evidence for this isnt very strong. Theres not enough high-quality research to allow conclusions to be reached about whether cupping is helpful for other conditions.

In short, generally yes. Cupping therapy may also produce other side effects such as swelling, burns, dizziness and nausea. As a precaution, pregnant women are advised to refrain from having this treatment since it can alter blood pressure or create discomfort. Salon Gold, a specialist broker that provides insurance for cupping therapists, states that: If performed properly, cupping is a very safe treatment and has gained popularity. However there is a small risk that blood clotting can occur, as well as general accidents. The treatment should not be carried out on broken or irritated skin, or over arteries, veins, lymph nodes, and fractures.

As with most treatments, cupping therapy isnt entirely risk-free, which is why it should only be carried out by experienced therapists. Trying it on your friends is a definite no-go, as it increases the likelihood of it being performed incorrectly and can cause further problems.

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Cupping therapy: Is it as painful as it looks? - Flux Magazine

The Global Alternative And Complementary Medicine Market report dissects the complex fragments of the market in an easy to read manner. This report covers drivers, restraints, challenges, and threats in the Alternative And Complementary Medicine market to understand the overall scope of the market in a detailed yet concise manner. Additionally, the market report covers the top-winning strategies implemented by major industry players and technological advancements that steers the growth of the market.

Key Players Landscape in the Alternative And Complementary Medicine Report

Pacific NutritionalHerb Pharm.Herbal HillsHelio USADeepure PlusNordic NaturalsPure encapsulationsIyengar Yoga InstituteJohn Schumacher?s Unity Woods Yoga CenterYoga TreeThe Healing CompanyQuantum Touch

Note: Additional or any specific company of the market can be added in the list at no extra cost.

Here below are some of the details that are included in the competitive landscape part of the market report:

Companys share in the global market and regionProduct offeringsTechnological advancementsMergers, acquisitions, partnerships, and collaborations (if any)StrategiesChallenges & Threats

This market research report enlists the governments and regulations that can provide remunerative opportunities and even create pitfalls for the Alternative And Complementary Medicine market. The report confers details on the supply & demand scenario in the market while covering details about the product pricing factors, trends, and profit margins that helps a business/company to make crucial business decisions such as engaging in creative strategies, product development, mergers, collaborations, partnerships, and agreements to expand the market share of the company.

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An Episode of Impact of COVID-19 Pandemic in the Alternative And Complementary Medicine Market

The COVID-19 pandemic had disrupted the global economy. This is due to the fact that the government bodies had imposed lockdown on commercial and industrial spaces. However, the market is anticipated to recover soon and is anticipated to reach the pre-COVID level by the end of 2021 if no further lockdown is imposed across the globe.

In this chapter of the report, DataIntelo has provided in-depth insights on the impact of COVID-19 on the market. This chapter covers the long-term challenges ought to be faced due to the pandemic while highlights the explored opportunities that benefited the industry players globally. The market research report confers details about the strategies implemented by industry players to survive the pandemic. Meanwhile, it also provides details on the creative strategies that companies implemented to benefit out of pandemic. Furthermore, it lays out information about the technological advancements that were carried out during the pandemic to combat the situation.

What are the prime fragments of the market report?

The Alternative And Complementary Medicine report can be segmented into products, applications, and regions. Here below are the details that are going to get covered in the report:

Products

BotanicalsAcupunctureMind, Body, and YogaMagnetic Intervention

Share of each product segment in the marketDrivers of the segmentRestraints of the segmentProduct developments since 2017Potential innovations of the productsKey manufacturer of products

Applications

Direct ContactE-trainingDistance Correspondence

Share of each application segment in the marketDrivers of the segmentRestraints of the segmentPotential applications of the product in the projected timeline

Regions

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Share of each region segment in the marketPotential opportunities in the regionGrowth rate of the regionGovernment regulations and policies in the country

Note: A country of your own choice can be added to the list at no extra cost. If more than one country needs to be added, the research quote varies accordingly.

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Below is the TOC of the report:

Executive Summary

Assumptions and Acronyms Used

Research Methodology

Alternative And Complementary Medicine Market Overview

Global Alternative And Complementary Medicine Market Analysis and Forecast by Type

Global Alternative And Complementary Medicine Market Analysis and Forecast by Application

Global Alternative And Complementary Medicine Market Analysis and Forecast by Sales Channel

Global Alternative And Complementary Medicine Market Analysis and Forecast by Region

North America Alternative And Complementary Medicine Market Analysis and Forecast

Latin America Alternative And Complementary Medicine Market Analysis and Forecast

Europe Alternative And Complementary Medicine Market Analysis and Forecast

Asia Pacific Alternative And Complementary Medicine Market Analysis and Forecast

Asia Pacific Alternative And Complementary Medicine Market Size and Volume Forecast by Application

Middle East & Africa Alternative And Complementary Medicine Market Analysis and Forecast

Competition Landscape

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Alternative And Complementary Medicine Market 2021 Is Booming Across the Globe by Share, Size, Growth, Segments and Forecast to 2027 | Top Players...

Joanne Young, like many others, found herself out of work during the pandemic but decided to take the opportunity to focus fully on her part-time role as a holistic therapist.

She opened her clinic The Ayurvedic Way on the towns Ransom Wood business park in December, but only managed to operate for two weeks before a third lockdown was announced.

And as she prepares to reopen on April 12, Joanne says she cant wait to get back to doing what she loves.

Ayurveda is an ancient alternative medicine, still used in India, which combines massage therapies, using lots of organic oils, alongside health and lifestyle changes to treat ailments and improve a clients health, she said.

"Ive always loved it, so it was the perfect chance to focus on it full time when I was made redundant from my job of 22 years.

"It was daunting, but I opened the clinic in mid-December unfortunately I only managed two weeks before we were locked down again, so I really cant wait to get back into it.

Joanne has kept herself busy during lockdown by brushing up on her skills and training in additional therapies to ensure her clinic offers a range of services, which now include a traditional two-hour massage, health and lifestyle consultations and holistic facials.

To find out more about The Ayurvedic Way and the 5,000-year-old alternative medicine, check out its Facebook page.

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In these confusing and worrying times, local journalism is more vital than ever.

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Redundancy forces Mansfield woman to follow her therapy clinic dreams - Mansfield and Ashfield Chad

Since ancient times, health and wellness have been lofty and necessary goals. People have sought remedies from a range of sources including nature plants, animals, outdoor exploration and modern medicine.

Advancements in the latter cannot be overstated, but many seek answers to their ailments in a more holistic, organic realm, turning to herbal tinctures, aromatherapy, acupuncture, massage, nutrition, CBD products, yoga and other proactive body-balancing choices.

We are healing each other through a web of wellness, says Christi Albert, owner of Ellister's Elixirs, a North Queen Street shop providing organic, plant-based skin care and wellness products. She is referring to a thriving womens wellness collective currently blossoming in Lancaster.

Albert notes that, especially since the pandemic, (Social media) has helped support other makers and small healers through sharing each other's content, skills and offerings.

Christi Albert mixes Rose Geranium herb and sesame oil at Ellister's Elixers in Lancaster on Friday, Feb. 5, 2021. The infusion made from locally grown herb from Lancaster Farmacy is used as a massage oil.

The result, she says, is broader access to healthy learning opportunities for the public.

As women, it is important to have support from other women to feel uplifted and feel good about themselves and caring for each other, Albert says.

Dr. Erin Gattuso, a naturopathic practitioner in Manheim, is committed to helping women find alternative approaches to chronic health conditions, from fertility issues to menopause symptoms.

Root healing is largely emotional, and the goal is to break past the conscious into the subconscious thoughts and belief patterns, she says.

Breath and body work can also help people connect to a deeper layer of their emotional self, she says.

Gattuso works with men as well, often using cranial sacral therapy (CST), a gentle hands-on technique used to relieve compression around the skull, spine and surrounding joints to help heal deep-seated trauma. While CSTs efficacy may be dubious to some, many patients insist that it contributes to their health and sense of well-being, according to Medical News Today.

Gattuso says she is proud to be a part of the women's collective for healing in Lancaster, and mentions other talented, committed folks in the growing field.

Christi Albert is great at cultivating different experts and bringing them together, she says.

One of Gattusos pet peeves is that everybody wants to work with herbs, but many of them are not dedicated to the art and science of it.

In alternative medicine, you have to dive full in because every client's body is different, she says.

Susquehanna Apothecary provides raw herbs, tinctures, and even ergonomic and locally made Rebel Garden Tools. The business is owned by Benjamin Weiss and managed by Ella Usdin. They also offer classes, which Gattuso says she is excited to take this spring.

Among this growing wellness collective, Gattuso also cites Lancaster Farmacy, which grows certified organic medicinal herbs, flowers and produce. Owned and operated by Elisabeth Eli Weaver and Casey Spacht, Lancaster Farmacy, according to its website, describes its mission as empowering others to reclaim their health through the ancient knowledge of natural traditions of whole foods and herbs.

Gattuso calls Weaver a force and says she has the utmost respect for rad women like her who choose farming.

ho-lis-tic: adj. characterized by the treatment of the whole person, taking into account mental and social factors, rather than just the symptoms of a disease.

apoth-e-cary: noun. one who prepares and sells drugs or compounds for medicinal purposes.

The woman-owned herb and coffee house Blade & Spade Coffee Apothecary, on West Walnut Street in Lancaster, serves seasonal made-from-scratch food and drinks infused with mylk, a plant-based spin on dairy milk. Owner Alyssa Millers vendors include the previously mentioned businesses, ensuring Lancaster's wellness professionals help and support one another so they can, in turn, support the community.

The most common ailment for which people seek relief is chronic anxiety, the women say. But not just since the pandemic, Albert says. She attributes the uptick to the ubiquity of technology.

It is hard to turn things off as technology has increased, so has anxiety, she says.

Worry and unease as a root ailment can lead to hormonal, skin, gut and pain difficulties. Anxiety fuels other ailments," Albert says.

But, she adds, there has been a COVID shift, with parents balancing work and homeschooling their children and looking for ways to take the edge off in holistic, healthy ways.

Gattuso agrees, noting the pandemic has taken a toll.

Anxiety has been through the roof and harder to manage, she says.

Anxiety can manifest in other areas, like bowels, gut and sleep, which impacts the immune system, Gattuso says. But a holistic approach can cure the symptoms as well as the cause, creating long-term wellness, she adds.

Another effective remedy can be creating a sense of community, Gattuso says. For instance, before the pandemic, her clinic provided parent-connect groups where moms with (or dealing with) food issues or allergies could come together with other like-minded people.

It's very comforting, she says. Feeling seen and supported is the foundation of safety, which facilitates healing and wellness.

Albert, too, is looking ahead to a pandemic-free time when she can provide a free community meditation hour at the studio adjacent to her shop, giving people a safe place to feel calm and recharged.

Community is the main factor of health that is missing in most people's lives because in the U.S. we promote individualism, Gattuso says.

That lack of community connection has been exacerbated by COVID-19, she says.

What else is good for health and wellness? Singing and dancing, Gattuso says.

Women were meant to sing together! she says. Whether it's call-and-response or belting out your own melody, singing is such a relief it resets you.

Body movement walking, dancing, exercising is also crucial to wellness. When I work with a lot women (with anxiety), dancing is often that level of release that they need, Gattuso says. Dance can enhance your health and well-being.

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Holistic healing, alternative medicine are growing part of Lancaster County's 'web of wellness' - LNP | LancasterOnline

Five reasons to use these modalities on your equine athlete and the research behind them

Is your equine athletes performance a little off? Is he stiff in the hindquarters, choppy in front? Perhaps you find him to be underperforming, sluggish, or sore?

You might consider coupling complementary therapies with conventional treatments to boost your horses overall well-being and performance. Once called alternative and shunned for lack of scientific support, complementary therapies such as chiropractic care, acupuncture, and massage are rapidly gaining ground in sport horse barns as veritable complements tonot replacements fortraditional veterinary medicine.

If youre new to complementary therapies or just want to learn more, heres the latest information from veterinarians trained in these techniques.

Does your horse need these approaches? He might. Read on to find out whether your performance horse fits into any of these categories.

Orthopedic problems are often par for the course for any athlete, animal or human. Horses musculoskeletal systems, in particular, face the additional strains of carrying a riders weight, sometimes over high jumps and difficult terrain. Thus, performance horses often need extra attention to, and therapy for, their bones, muscles, and connective tissues, says Tiffany Snell, DVM, certified veterinary acupuncturist and chiropractor at Old Dominion Equine Associates, in Keswick, Virginia.

The goal of standard veterinary and complementary therapies for equine orthopedic issues should always be to address pain management, proprioceptive (awareness of body positioning) deficits, stiffness, weakness or fatigue, and neuromuscular control issues, explains Kevin Haussler, DVM, DC, PhD, Dipl. ACVSMR, of the Orthopaedic Research Center faculty at Colorado State Universitys (CSU) College of Veterinary Medicine and Biomedical Sciences, in Fort Collins.

Although therapists carry out their complementary treatments on the horses exterior, the inner organs could benefit as well, says Brett Robinson, DVM, an associate veterinarian from San Dieguito Equine Group, in San Marcos, California. Complementary therapies (particularly acupuncture) can help with a variety of other conditions, such as respiratory illnesses, allergies, neurologic disease, gastrointestinal disorders, and more, she says.

Owners often know their horses well enough to identify when somethings not quite right or when theyre facing life challenges, say Snell. Those might be stresses related to travel, learning new things, fighting off illness (even with no clinical signs), adjusting to new management or diet, new (or lost) equine companions, or physical stresses associated with learning new skills.

Complementary therapies really improve the nervous system function, which connects to everything, she says. Any stress on the horses body or mind, any kind of challengewhether physical, emotional, or medicaltakes its toll on the body, which can affect their physical well-being, soundness, and performance. Horses might cope better with such challenges with the help of various kinds of complementary therapies, says Snell.Thisarticle continues in the February 2021 issue ofThe Horse: Your Guide to Equine Health Care. Subscribe now and get an immediate download of the issue to continue reading. Current magazine subscribers can access the digital edition here.

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Complementary Therapies for Horses The Horse - TheHorse.com

FN Media Group Presents Microsmallcap.com Market Commentary

NEW YORK, March 22, 2021 /PRNewswire/ -- A pressing need for new treatment options for people suffering from mental health issues has opened the door to a new era of mental health innovation. Researchers, regulators, and consumers are increasingly wary of the side effects and potential for abuse associated with established pharmaceutical mental health treatments such as Pfizer Inc's (NYSE:PFE) Xanax and Eli Lilly and Company's (NYSE:LLY)prozac, and these concens have spurred a wave of research into alternative treatments for common mental health concerns like anxiety, depression, and post-traumatic stress disorder. Now, emerging biotech companies such as Mydecine Innovations Group (CSE:MYCO) (OTCPK:MYCOF), COMPASS Pathways (NASDAQ:CMPS), and even established giants like Johnson & Johnson (NYSE:JNJ) are taking evidence-based approaches to drugs previously overlooked due to stigmatization.

Mydecine Innovations Group Builds Key Research Partnerships

Mydecine Innovations Group (CSE:MYCO) (OTC:MYCOF)is one of the leading companies in research, development, and commercialization of psilocybin-based medicine. Mydecine holds afull Health Canada Schedule 1 Controlled Drugs and Substances Dealer's Licence, allowing the company to cultivate, transfer, sell, and export pharmaceutical-grade psilocybin mushrooms for controlled therapeutic uses. The company is conducting key psychedelic medicine research out of its state-of-the-art mycology lab in Denver, Colorado, while bringing evidence-based treatments to market. Through its Mindleap subsidiary, Mydecine has also developed and launched the industry's first psychedelic therapy-focused telehealth platform.

Mydecine has been working with several world-class public and private research organizations for its studies and clinical trials on psychedelic therapies, including the University of Maryland and University of Ottawa Institute of Mental Health Research. Late last year, Mydecine announcedthat the company had engaged a full-service contract research organization, ethica CRO, for Phase 2A of its clinical trials of psilocybin for post-traumatic stress disorder.

"We are excited to bring on a high-caliber partner in ethica CRO, which has extensive expertise in managing clinical studies to the highest standards of ethical and clinical practice, as the CRO for Mydecine's upcoming Phase 2A PTSD clinical trials," Mydecine CEO Josh Bartch said in the company's release. "Engaging ethica CRO is one of the key pieces of our preparations as we explore how the brain responds to psychedelics and develop a better understanding of the biological underpinnings created by the psychedelic experience. We maintain that their insight and unparalleled experience in trials of this nature provide the best opportunity to further drive Mydecine's clinical development. We believe that with ethica CRO's deep clinical experience, and through our achievements in trial preparation, we are optimally positioned for our upcoming Phase 2A PTSD clinical trials in Veterans in Canada and the United States."

On February 24, Mydecine announced an exclusive partnership with Applied Pharmaceutical Innovation (API) at the University of Alberta. The partnership significantly expands Mydecine's research capacity and could accelerate both of the company's drug development programs.

"With our expanded relationship with API, we can now synthesise multiple molecules concurrently as well as run research and development and pre-clinicals on site," said Rob Roscow, Chief Scientific Officer and Co-founder of Mydecine. "We now have the ability to accelerate both natural product research and novel drug design, specifically in the field of serotonin psychedelics. This will serve to boost our patent portfolio and increase our speed to bring these drugs to market."

Companies Develop Alternative Treatment Options

Companies like Mydecine Innovations Group are working to address a vital need for new mental health treatment options. Dependence is a serious concern for many existing treatments for anxiety and depression, contributing to more than 18 million people misusing prescription drugs in the United States in 2017 alone. As of September last year, the FDA requires benzodiazepines like Pfizer's (NYSE:PFE) Xanax to come with warning labels outlining the risks of addiction, abuse, dependence, and withdrawal. Risks of serious side effects, including suicidal behavior, are cause for concern as well, causing the FDA to require warnings on drugs like Pfizer's Zoloft and Eli Lilly and Company's (NYSE:LLY)Prozac.

COMPASS Pathways (NASDAQ:CMPS) became the first company to receive breakthrough therapy designation from the FDA for a psychedelic treatment in 2018, and last year, the company became the first psychedelics company to list on a major US exchange. On February 9, COMPASS announced that the company had expanded its Discovery Center through collaborations with laboratories at UC San Diego, School of Medicine, and Medical College of Wisconsin, further developing the company's ability to develop new optimised psychedelic compounds to address unmet medical needs.

Johnson & Johnson's (NYSE:JNJ) subsidiary Janssen received expanded use authorizationfrom the European Commission in February for its esketamine-derived nasal spray, Spravato, developed for treatment-resistant depression. The drug had already received approval from the FDA in 2019 and has been touted as a much needed alternative to conventional antidepressants.

Previously overlooked treatments for common and serious mental health issues are now being developed into evidence-based solutions thanks to the work of companies like Mydecine Innovations Group.

Click here to find out more about Mydecine Innovations Group.

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Psychedelics Becoming Valuable Alternatives to Conventional Mental Health Treatments - PRNewswire

Facts & Factors (FnF) published a market research report on Complementary and Alternative Medicine Market Overview By Trends, Industry Top Manufactures, Size, Industry Growth Analysis & Forecast Till 2026 includes 190+ pages research PDF with TOC including a list of table and figures in its research offerings.

FnF Research presents an updated and Latest Study on Complementary and Alternative Medicine Market 2020-2026. The report contains market predictions related to market size, revenue, production, CAGR, Consumption, gross margin, price, and other substantial factors. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of the future trends and developments of the market. The report further elaborates on the micro and macroeconomic aspects including the socio-political landscape that is anticipated to shape the demand of the Complementary and Alternative Medicine market during the forecast period (2020-2029).

The historical and forecast information provided in the report span between 2018 and 2026. The report provides detailed volume analysis and region-wise market size analysis of the market.

According to the research report, Global complementary and alternative medicine market to grow at a CAGR of 16.8% and is predicted to grow over USD 190 Billion by 2026. Alternative medicine is a term that refers to medicines that do not establish standard medicines but are used in combination with standard clinical medicines.

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(The free sample of this report is readily available on request and updated with new research additions).

What benefits does FNF research study is going to provide?

Complementary and Alternative Medicine Market by Top Manufacturers (2020-2026)

Deepure Plus

Columbia Nutritional Inc

Herbal Hills

Helio USA Inc

Nordic Naturals

Herb Pharm

Pure Encapsulations Inc

Impact Analysis of COVID-19 Pandemic on Businesses: Know Short Term and Long Term Impact

Most of the businesses are facing a growing litany of business-critical concerns related to the coronavirus outbreak, including supply chain disruptions, a risk of a recession, and a potential drop in consumer spending. All these scenarios will play out differently across various regions and industries, making accurate and timely market research more essential than ever.

We at Facts and Factors (www.fnfresearch.com) understand how difficult it is for you to plan, strategize, or make business decisions, and as such, we have your back to support you in these uncertain times with our research insights. Our team of consultants, analysts, and experts has developed an analytical model tool for markets that helps us to assess the impact of the virus more effectively on the industrial markets. We are further implementing these insights into our reports for a better understanding of our clients.

Industry study presents the global Complementary and Alternative Medicine market size, historical breakdown data (2014-2019), and forecast (2020-2026). Production, revenue, and market share by key vendors, key regions, and type; The consumption of Complementary and Alternative Medicine market in terms of volume is also provided for major countries (or regions), and for each application and product at the global level.

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Key Answers in the Report

In this study, the years considered to estimate the market size of Complementary and Alternative Medicine Market:

Geographically,this report is segmented into severalkey regions, with sales, revenue, market share, and growth rate of Complementary and Alternative Medicine in these regions, from 2020 to 2026, covering

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Segmentation

As discussed earlier, there is segmentation in theComplementary and Alternative Medicine Marketreport, to improve the accuracy and make it easier to collect data. The categories which are the dividing factors in the industry are distribution channels, application, and product or service type. With this level of segmentation, it becomes easier to analyze and understand the Complementary and Alternative Medicine Market. At the same time, there is an emphasis on which type of consumers become the customers in this industry. When it comes to distribution channels, the Complementary and Alternative Medicine Market report looks at the different techniques of circulation of the product or service.

Regional Overview

In this part of theComplementary and Alternative Medicine Marketreport, we will be taking a look at the geographical areas and the role they play in contributing to the growth of this line of business. The areas of interest in this document are as follows the Middle East and Africa, South and North America, Europe, and the Asia Pacific. From the Complementary and Alternative Medicine Market report, it becomes clear which region is the largest contributor.

Latest Industry News

From thisComplementary and Alternative Medicine Marketreport, the reader will also get to learn about the latest developments in the industry. The reason is that these products or services have the potential to disrupt this line of business. If there is information about company acquisitions or mergers, this information will also be available in this portion of the Complementary and Alternative Medicine Market report.

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Complementary and Alternative Medicine Market Overview Growth Factors and Market Status by 2020-2026 KSU | The Sentinel Newspaper - KSU | The...

Up Market Research (UMR) published a detailed report on Global AYUSH and Alternative Medicine Market for the clients that wants to explore new market avenues, get in-depth insights on the market products, maximize their revenue, and review the strategies implemented by prominent players in the market.

Key Players of the AYUSH and Alternative Medicine Market

BaidyanathHimalya HerbalsGanga PharmaceuticalsPatanjaliHamdard.

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Major Highlights of the AYUSH and Alternative Medicine Market Report

Product Segment Performance of AYUSH and Alternative Medicine marketAYUSH and Alternative Medicine Market DriversAYUSH and Alternative Medicine Market RestraintsMarket OpportunitiesImpact of COVID-19 PandemicTechnological Advancements & InnovationsRegional LandscapeCompetitive Landscape Of AYUSH and Alternative Medicine marketTop-winning Strategies Implemented

The research team at Up Market Research (UMR) has proximately monitored the market since 2017. During the time, the team has covered the factors that are expected to boost the market performance and impede the growth of the market during the forecast period, 2020-2027. Additionally, it has enlisted the challenges faced by key market players, new entrants, and emerging players in the market.

What is Covered in the Chapter of Impact of COVID-19 Pandemic?

The coronavirus pandemic has disrupted the market dynamics, as it had imposed the restriction on the opening of offices and manufacturing facilities. This, in turn, has persuaded employees to work from home and halted the production of goods across the globe. Moreover, it had increased the gap between demand and supply owing to the restricted trade affairs around the world. However, it has created lucrative opportunities for the key players in certain regions.

The COVID-19 chapter of AYUSH and Alternative Medicine Market includes:

Impact of COVID-19 Pandemic During the Forecast PeriodStrategies Implemented by Industry PlayersMarket TrendsChallenges Faced in the MarketNew Market AvenuesLucrative Opportunities to the CompaniesImpact to the Products SegmentInnovation Carried Out During the PandemicDeployed Government Regulations

What is Covered in The Segmentation Part of The AYUSH and Alternative Medicine Report?

Products

Ayurvedic MedicinesHerbal MedicinesAroma TherapyHomeopathyReflexologyOthers

Applications

WomenMenKids

Regions

North AmericaAsia PacificEuropeMiddle East & AfricaLatin America

Note: Can add country of your choice in the report at no extra cost.

The segmentation part of the report covers:

Products Segment ShareProducts TrendsProduct Pricing FactorsTechnological Advancements Over the YearsRaw Materials UsedApplication Segment ShareEnd-users of the ProductRegion Segment ShareNew Potential Application of ProductsNew Market Opportunities in the Region

This segmentation provides the esteemed reader with the comprehensive regional analysis, which includes if the region/country has a potential worth of investment. This analysis is prepared by considering the socio-economic development and government regulations & policies of the country.

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Note: Additional company names can be added in the list.

The report covers the major players of the market and provides information about their product portfolio and strategies deploying regarding the market. This market report includes technological advancements of products by the key players. It lays out the information on collaborations, partnerships, mergers, and agreements carried out by industry players over the years in the market. Furthermore, it covers the factors that have created opportunities and challenges for them.

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Below is the TOC of the report:

Executive Summary

Assumptions and Acronyms Used

Research Methodology

AYUSH and Alternative Medicine Market Overview

Global AYUSH and Alternative Medicine Market Analysis and Forecast by Type

Global AYUSH and Alternative Medicine Market Analysis and Forecast by Application

Global AYUSH and Alternative Medicine Market Analysis and Forecast by Sales Channel

Global AYUSH and Alternative Medicine Market Analysis and Forecast by Region

North America AYUSH and Alternative Medicine Market Analysis and Forecast

Latin America AYUSH and Alternative Medicine Market Analysis and Forecast

Europe AYUSH and Alternative Medicine Market Analysis and Forecast

Asia Pacific AYUSH and Alternative Medicine Market Analysis and Forecast

Asia Pacific AYUSH and Alternative Medicine Market Size and Volume Forecast by Application

Middle East & Africa AYUSH and Alternative Medicine Market Analysis and Forecast

Competition Landscape

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About Up Market Research (UMR)

Up Market Research (UMR) has extensive experience in the creation of tailored market research reports in several industry verticals. We cover in-depth market analysis which includes producing creative business strategies for the new entrants and the emerging players of the market. We take care that our every report goes through intensive primary, secondary research, interviews, and consumer surveys. Our company provides market threat analysis, market opportunity analysis, and deep insights into the current and market scenario.

To provide the utmost quality of the report, we invest in analysts that hold stellar experience in the business domain and have excellent analytical and communication skills. Our dedicated team goes through quarterly training which helps them to acknowledge the latest industry practices and to serve the clients with the foremost consumer experience.

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AYUSH and Alternative Medicine Market 2021 Will Reflect Significant Growth in Future with Size, Share, Growth, and Key Companies Analysis- Baidyanath,...

The Charak Samhita is Ayurvedas conclusive treatise and the most referred text by students, scholars, teachers, physicians and researchers.

By Vidya Hattangadi

Globally, Ayurveda-based products saw a surge in demand in the wake of the Covid-19 pandemic, even as scientists the world over are sprinting against time to bring out the standard treatment modality. In terms of time, almost a year passed to find the vaccine to curb the increase curve of the unprecedented Covid-19 pandemic. The situation has been acclaimed globally that strengthening the immune system will work wonders in combating the coronavirus. Allopathic companies are trying to find out an all-time well-tested mantra to stay safe and healthy. Having recognised the significance of the holistic approach of Ayurveda, the Union health minister Harsh Vardhan has supported the role of Ayurvedic remedies in the prevention and treatment of the coronavirus disease, especially for its immunity-boosting properties.

Indian Ayurveda industry has become one of the fastest-growing industries with a huge range of products. Despite being the modern medical system, Allopathy has been incapable to find an enduring solution for certain diseases such as jaundice, piles and biliousness, etc. These ailments can be effectively managed by Ayurveda. Though Ayurveda acts slowly but works effectively and cures the disease at its root.

Ashwagandha, brahmi, cumin, turmeric, licorice root, gotu kola, bitter melon, pepper, giloy, etc, are making entry into households like never before. Indians are continuing to put a united front against the battle with the novel coronavirus; people are going back the herbal way to boost their immune systems. Giloy is winning hearts of millions in the struggle against the virus. Giloy has been hailed for its medicinal properties and a host of health benefits. The scientific name of this age-old miraculous herb is tinospora cordifolia and it is also known as amrita in Sanskrit, which literally translates to the root of immortality.

Previously, Ayurveda-based products in the Indian market were restricted to hair oils, the local dietary supplement called the chyawanprash, and over-the-counter palliatives. Now, natural Ayurvedic ingredients are increasingly being integrated into a growing number of products, ranging from shampoos, skincare creams, oils, powders, toothpaste gels and soaps to cough syrups, teas, packaged juices and nutritional supplements, among other fast-moving consumer goods.

The Charak Samhita is Ayurvedas conclusive treatise and the most referred text by students, scholars, teachers, physicians and researchers. It has the unique distinction of being the only text available worldwide on the most restorative science. It emphasises on the promotion of health and prevention of diseases as the actual solution for controlling diseases, which is especially relevant in modern times. Further, it also seriously dwells upon the concept of healthy ageing and longevity, as described in the Swastha Chatushka and the Rasayana chapters.

A survey by market research firm Nielsen found that the natural segment accounts for 41% of the total of Rs 44,790 crore personal care market share. Many MNCs, which were the leaders in the toothpaste category, lost their shine when home-grown Ayurveda companies found flavour with consumers, forcing some companies to come out with herbal variants. Herbal brands and variants from Dabur, Colgate and Patanjali gained nearly 350 basis points in market share in a year in the Rs 7,000 crore Indian oral care segment, according to a leading daily. Among the natural segment category, toothpaste is growing at 20.1%, followed by hand and body at 17.5% and shampoo with 13.2%; sanitiser sales have shot up beyond our imagination. Top FMCG company Emami acquired Kesh King, a top selling brand of Ayurvedic hair oil in North India. On the other hand, HUL acquired Kerala-based Indulekha hair oil for Rs 330 crore. Marico acquired Nihar Shanti Amla hair oil. It had acquired private equity-controlled Paras Pharmaceuticals for Rs 3,260 crore in 2016.

Is Ayurveda safe? To cite an instance, the Advertising Standards Council of India (ASCI) pulled up a number of brands for making misleading or false claims in their ads or not adequately substantiating these claims which were found to be in violation of its code. Among these were new-age alternative medicine companies which made false claims. The $53-billion FMCG sector in India is moving towards the wider adopting Ayurvedic products. HULs Ayush is the only brand which is spread across categories, from toothpaste, soaps, face wash and face cream, shampoo and hand wash. Dabur is the worlds largest Ayurvedic and natural healthcare company with a portfolio of over 250 herbal and Ayurvedic products. Dabur also recommends various Ayurvedic home remedies. Besides Vicco Vajradanti toothpaste, Colgate has entered with their Ayurvedic toothpaste, and it is piggybacking on Ayurveda in other segment of products, too.

The endorsement of several high-profile spiritual leaders (gurus) has also contributed to this resurgent interest in Ayurveda-based products, catapulting newer brands like the Baba Ramdev-promoted Patanjali to the top. Here we discuss how top FMCG firms in India have had to respond to the new-age marketing by spiritual figureheads and their promotion of Ayurveda. Patanjali products are advertised as natural and organic; these products are also branded as swadeshi or national, owing to these being made in India. The company has leveraged the mass popularity of its founder, Baba Ramdev, as a yoga teacher and spiritual god man, to effectively be its brand ambassador.

The global Ayurveda market is predicted to grow at a healthy CAGR over the forecast period (2018-2023), states the new Market Research Future (MRFR) report. Ayurveda medicine is one of the oldest holistic healing systems. The goal of Ayurveda is promoting good health and not fighting diseases.

Ayurveda is here to stay and has golden days ahead.

The author is a management thinker and blogger

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The golden days of Ayurveda are here - The Financial Express

Alternative Medicines Market is valued at USD 62.33 Billion in 2019 and expected to reach USD 293.56 Billion by 2026 with the CAGR of 19.6% over the forecast period

Alternative Medicines Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2020-2026-Rising awareness about the benefits relating to alternative medicines is a key impacting factor driving the growth of the Global Alternative Medicines Market.

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Alternative medicineis the term used for medical products and practices that arent a part of standard care. For examples of alternative medicines include homeopathy, traditional medicine, chiropractic, and acupuncture. It consists of a wide range of health care products, therapies and practices. Alternative practices specialize in stimulating the bodys ability to heal itself via energy alignment, herbal supplementation and other balancing techniques. The medical profession does not support these healing systems as traditional treatment systems. Some of these treatments are accepted to be of value for certain conditions. Herbal medicines include drugs that are derived from plants. Herbal medicines are either used for therapeutic purpose, or as supplements to improve well-being or health. It is available as teas, extracts, powders, capsules, tablets and others. These products are natural and have the ability to cure almost all the types of diseases.

Global Alternative Medicines Market report is segmented on the basis of drug class, dosage form, distribution channel and by region & country level. Based upon drug class, alternative medicines market is classified into herbal products, nutraceutical products, and probiotics. Based upon dosage form, alternative medicines market is classified into tablets, powder, syrup, capsules, teas, extracts, and others. Based upon distribution channel, global alternative medicines market is classified into online pharmacies, retail pharmacies, and hospital pharmacies.

Alternative and complementary medicine comprises application of conventional techniques of medicines such as herbs and other body and mind healing methods mostly based on the belief and faith. Most of the methods employed in alternative medical treatment are not accepted by many regulatory agencies all over the globe. Many regulatory bodies and governments have put up efforts in discovering clinical support for the inclusion into alternative treatments to assist enhance the market and treatment techniques.

Alternative medical treatment comprises non-vitamin, non-mineral, and natural substances. By modality, alternative medicine market can be divided into herbal medicine, homeopathic medicine, acupuncture, naturopathy, ayurvedic medicine, and traditional Chinese medicine, and others. Alternative therapies comprise herbal therapies, magnetic therapy, mud therapy and oil massage therapy, yoga, osteopathic manipulation, deep breathing exercise, and meditation. Alternative medicines and therapies are employed in neurological diseases, chronic diseases, lowering depression & pain, and others.

The regions covered in this alternative medicines market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, market of alternative medicines is sub divided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.

Alternative medicines market report covers prominent players are The Healing Company Ltd, AYUSH Ayurvedic Pte Ltd, Nordic Nutraceuticals, Columbia Nutritional, Sheng Chang Pharmaceutical Company, Ramamani Iyengar Memorial Yoga Institute, Herb Pharm, John Schumacher Unity Woods Yoga Centre, Pure Encapsulations, LLC and others.

News:

New Findings Indicate Polyphenols from Blueberry and Grape Extracts Prevent Age-Related Memory Decline.

July 25th, 2018; According to Journals of Gerontology, blueberry and grape extracted alternative medicines has improved memory in healthy older adults. The potentially innovative results from researchers at the Institute of Nutrition and Functional Foods (INAF) in Canada and the University of Bordeaux in France demonstrated an improvement of a significant discovery in an era when an estimated 16 million people in the United States are living with and suffering from, cognitive decline. Neurophenol is a polyphenol-rich extract of blueberry and grape that provides a proprietary profile of polyphenols with neuroprotective properties.

Global Alternative MedicinesMarket Dynamics

Rising awareness about the benefits relating to alternative medicines is a key impacting factor driving the growth of the global alternative medicines market. According to the World Health Organization, about 7080% of the world populations trust on nonconventional medicines mainly of herbal sources in their healthcare. In addition, alternative medicines are categorized in various drug classes such as herbal products, nutraceutical products and probiotics. Among all these, nutraceutical products are more popular to enhance growth of the alternative medicines market.

As per NCBI, Nutraceuticals medicines may be used to improve health, prevent chronic diseases, delay the aging process, increase life expectancy, or support the structure or function of the body. Furthermore, increasing side effects and adverse drug reactions due to usage of allopathic medicines will propel growth of markets in forecast period. According to National Center for Biotechnology Information (NCBI), Public interest for the treatment with complementary and alternative medicine is mainly due to the increased side effects in synthetic drugs, high cost of new drugs, microbial resistance, lack of curative treatment for several chronic diseases and emerging diseases, etc.

However, high capital investment and slow healing ability of alternative medicines may hamper the development of alternative medicines market. In spite of that, advance development in healthcare sectors and the increasing investment in research may provide various opportunities for the further growth of alternative medicines market. Governments are additionally presenting good approaches that will enhance the worldwide alternative medicines market during forecast period.

Global Alternative MedicinesMarket Regional Analysis

North America is expected to dominate the global alternative medicines market with the highest share within the forecast period due to the rising awareness among the people about advanced treatment for healthcare in this region. In addition, growing consumption of nutraceutical products to improve health, established healthcare infrastructure and availability of alternative therapies and increase in number of research collaborations are also expected to accelerate the market growth in this region. Furthermore, increasing number of cancer patients is also one of the major factors fostering the market growth in this region.

Cancer is one among the leading causes of death and disease within the U.S. The American Cancer Society (ACS) estimates that roughly 1.7 million new cases of cancer are going to be diagnosed within the U.S. in 2017. According to a survey conducted by the American Society of Clinical Oncology, almost 40% of Americans believe cancer can be cured through alternative therapies alone. As per U.S. National Library of Medicine, In the U.S., the term nutraceutical products are regulated as drugs, food ingredients and dietary supplements and nutraceuticals have received high interests due to potential nutritional and safety profile other than therapeutic capability.

The Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period owing to the increase in healthcare expenditure, rising awareness about early diagnosis, and availability of effective herbal treatment in emerging countries, such as China and India. Asia Pacific has leading innovation in the ayurvedic treatments by developing and providing transformational treatments that extend and enhance lives. As per NCBI, China has about 95% of Department of Traditional Medicine in their government hospitals.

Key Benefits forAlternative Medicines MarketReport

By Drug Class:

By Dosage Form:

By Distribution Channel:

By Regional & Country Analysis:

Continued

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Alternative Medicines Market Company Profiles, Segments, Size, Landscape, Demand and Recent Trends, Industry Analysis, Business Outlook, Current and...