Welsh whisky brand promoting Wales as ‘New Zealand of the North’ – New Zealand Herald

Travel

26 Mar, 2022 03:05 AM3 minutes to read

An ad campaign claims Wales as the "New Zealand of the North". Photo / Facebook

A Welsh distillery has found an unusual - and arguably risky - way to promote its whisky in New Zealand by advertising Wales as the "New Zealand of the North".

Kiwis on social media spotted the ad campaign which promotes Wales as being "just like New Zealand, only we're 100% open", in what can be read as a stab at Aotearoa's pandemic border restrictions.

The ad that has been popping up for Kiwi Facebook users is not, in fact, Wales' latest tourism promo, but is actually part of a campaign by Penderyn Distillery, which sells its Welsh single malt whiskies in New Zealand.

A series of posts on the "New Zealand of the North" Facebook page take aim at New Zealand as a tourism destination, as well as our rugby team and even New Zealand lamb.

"Just like New Zealand. Only we're 100 per cent open," one of the advertisements for Penderyn Distillery declared.

From majestic mountains to tranquil lakes, to deserted beaches, Wales is up there with the most beautiful places on the...

Luckily for Penderyn, Kiwis have seen the funny side of the tongue-in-cheek ad campaign and responded with quintessential Kiwi friendliness and good humour.

Flight of the Conchords star Jemaine Clement was among those who shared his thoughts on the playfully provocative campaign.

"Okay, but if you are in the UK ... maybe you should just go to Wales?" Clement posted.

In 2019, Wales took Dunedin's Baldwin St's Guinness World Record for world's steepest street but Dunedin got to claim the title back a few months later when Guinness reinstated Baldwin St as the steepest street on Earth.

One Kiwi commented on the ad: "First they tried to claim the world's steepest street from @Lovedunedin now they claim to be the entire country, well played, it does look quite nice there."

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Welsh whisky brand promoting Wales as 'New Zealand of the North' - New Zealand Herald