Stop everything you’re doing and buy some A24 merch – British GQ

Last year a gaggle of celebrities started wearing merch emblazoned with the logo of independent movie studio Elara. From Timothe Chalamet and Emily Ratajkowski to Finn Wolfhard and Pete Davidson, Hollywood's buzziest names couldn't get enough of the production company that was founded in 2014 by Sebastian Bear-McClard and Josh and Benjamin Safdie.

Elara has garnered attention for putting out some of the most-hyped films and TV shows in recent years. It delivered Jay-Z's 2017 video for Marcy Me, one-off TV show Brockhampton: Sugar and Good Time, which starred Robert Pattinson, in 2017, in turn establishing itself as an ultra-cool counterpart to industry giants such as Warner Bros and HBO.

We're here to officially predict that the same thing is about to happen with A24. The privately owned film production company is the independent distributer behind Oscar-winning movies such as Moonlight, Lady Bird, Minari and Ex Machina, as well as recently released The Green Knight and Zola, and was tapped by Elara to produce Uncut Gems in 2019.

A24 has also just been given the nod by hip-hop megastar Travis Scott, who has announced that he is partnering with the indie label to create his own film, Utopia. The flick will be released at the same time as his upcoming album of the same name and in keeping with his previous album drops (Astroworld, Rodeo) we're expecting there to be a heap of excellent merch likely featuring A24 and Scott's Cactus Jack branding to coincide with the launch.

But if you want to get ahead of the game, read on. The production giant, which is based in New York City, has already been putting out its own in-house merch. A24 recently partnered with Californian tie-dye T-shirt company Online Ceramics to create a range of garments emblazoned with the graphics from The Green Knight, while the pair previously dropped Midsommar and Hereditary Treehouse gear. What's more, A24 has even teamed up with Jonah Hill on a T-shirt drop, as well as streetwear label Brain Dead.

Our advice: get in there before Travis Scott's die-hard fans (or Timothe Chalamet) beat you to it. Below is the best A24 merchandise on offer right now

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Stop everything you're doing and buy some A24 merch - British GQ