Etnies Expands RAD Collection With New Apparel and Footwear – Apparel News

Action sports footwear and apparel brand etnies have expanded on their collection with cult classic BMX film "RAD" that was initially launched last year. Image: Business Wire

Action-sports footwear-and-apparel brand etnies and BMX film RAD have announced a new collection that expands on the first-ever official RAD apparel and footwear collection launched last year.

The new collection is filled with a variety of new apparel and footwear options featuring movie-inspired designs, including the much anticipated Prom Scene-themed products.

The brand and the cult-classic film launched the first official full-scale production of limited RAD footwear and apparel in 2021 in celebration of both the brand and the movies 35th anniversaries. The first etnies x RAD collection featured two different shoe styles, four short sleeve T-shirts, two long sleeve T-shirts, a hooded sweatshirt and accessories like socks and hats.

RAD was originally executive produced by the late Jack Schwartzman in 1986, and was rereleased in 2020 by Utopia Media, a film distribution and sales company founded in 2018 by Schwartzmans son, filmmaker Robert Schwartzman.

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Etnies Expands RAD Collection With New Apparel and Footwear - Apparel News