The South Korean music industry has long been an innovative scene, ripe with ideas to learn from. Just last year, when in-person concerts came to an abrupt halt, it was K-pop artists who quickly jumped on new technologies first. While they delivered some of the most jaw-dropping livestream shows of the pandemic era, stars in the West were still getting to grips with doing anything beyond Instagram Live shows from their living rooms. Even in the before times, the K-pop industry found a solution to declining physical album sales that US labels have slowly begun to take notes from.
Its no surprise, then, that one of the biggest labels in Korea could reshape the whole music industry worldwide with their continued slate of pioneering projects. In its plans for 2021 and beyond, Big Hit Entertainment recently rebranded as HYBE is leaving no stone unturned when it comes to pushing things forward, both at home and overseas.
Recent weeks have seen multiple news stories and presentations about the labels ambitions coming out of Seoul, each more exciting than the last. In January, the label teamed up with YG Entertainment home of BLACKPINK and BIG BANG and Korean web company Naver to announce the integration of the latters livestream platform V Live and Big Hits own fan community space Weverse. Shortly after, Big Hit and YG joined forces again this time with Universal Music Group and tech company Kiswe to officially launch VenewLive, a digital space offering a platform for cutting-edge virtual concerts.
Then there was the news that Big Hit and Universal were forming a strategic partnership that would, among other things, see a K-pop group formed in the US for the first time. The boyband will be pulled together through a survival show, like how ENHYPEN were formed through last years I-LAND, that will be broadcast in the US in 2022. Through the new union, Universal will also bring more of their artists onto Weverse, giving fans more opportunities to interact directly with their favourite acts.
ENHYPEN. Credit: Belift Lab
These new ventures arent just exciting for Big Hit or K-pop fans, though they have the potential to have huge impacts on the global music industry, regardless of genre or geographical location. Even as in-person concerts begin to return as coronavirus vaccines roll out, it seems like livestream shows will continue to be part of our lives in some form, for example with concerts attended by both a mixture of on and offline audiences. Investing in VenewLive and boundary-pushing technologies relevant to it means fans will be able to access the most innovative gigs in real life or from the comfort of their homes.
Weverse, meanwhile, could revolutionise the way we use social media particularly in light of increased conversation around the toxic spaces we inhabit on the internet. Thats not to say the platform is a peaceful utopia as with any online realm, there have been instances of negativity but the idea of signing up to a space specifically dedicated to one artist does feel like it lessens the chance of encountering trolls. Theres also the added benefit of being able to communicate not only with acts themselves but like-minded fans. Its like an extension of curating your timeline so you only see content relating to topics you like, but without the algorithm trying to lure you into looking at other things.
It also hints at a future for social media where, instead of making a catch-all account on platforms like Twitter and Instagram, we have very detached digital worlds that are split up by area or people of interest. Although ideologically very different and conceived for a very different motive, its a similar development as weve seen with other social media apps like Parler, where far-right groups have flocked to preserve free speech.
All of the above could also have perhaps the most important impact of all: Korean artists would finally be taken as seriously as they deserve to be by the global industry. The partnership with Universal feels like the tide could be turning in that respect but, as history has unfortunately shown us, things only become legitimate once its gotten the Western stamp of approval. However, giving people around the world easy access to content that will challenge their perceptions of K-pop survival shows highlighting the hard work, dedication and artistry that go into idol groups, for example will only speed up that process.
GFriend. Credit: Source Music
Headline-grabbing innovations and forward-thinking projects aside, theres something a lot simpler major labels in the West can learn from Big Hit too the value and importance not just of music, but fans experience of it. In his SXSW 2021 keynote speech last week (March 16), the labels Global CEO Lenzo Yoon highlighted how Big Hit had built its way up to the position the company is in now by nurturing the link between artists and fans.
The passion of fans is the engine that drives the industry, he noted. We must respect fans and treat them as companions in our growth and development. Its unusual to hear an industry executive give so many props and so uncynically to fans, but it serves as a reminder of how important relationships with audiences are.
In everything it does, Big Hit looks to break down the barriers fans might face, be that in language by creating the Learn Korean With BTS educational package, or in ties to artists by constantly providing new ways to interact with them on social media and in other content. The companys priority is its supporters, enhancing our enjoyment of music and the connections we make with it in brilliant new ways. Even if the rest of Big Hits innovations do the unlikely and dont work out, that alone is something the music world should pay big attention to.
See the article here:
Big Hits new ventures might just reshape the music industry worldwide and for the better - NME.com
- Travel & Resources: DELHI / NEW DELHI - Utopia [Last Updated On: June 15th, 2016] [Originally Added On: June 15th, 2016]
- Travel & Resources: DELHI / NEW DELHI - Utopia [Last Updated On: June 16th, 2016] [Originally Added On: June 16th, 2016]
- Utopia - New World Encyclopedia [Last Updated On: June 16th, 2016] [Originally Added On: June 16th, 2016]
- Utopia (book) - Wikipedia, the free encyclopedia [Last Updated On: June 17th, 2016] [Originally Added On: June 17th, 2016]
- Chanel Mirage, Utopia, New Moon Illusion d'Ombre ... [Last Updated On: July 31st, 2016] [Originally Added On: July 31st, 2016]
- New Utopia Design Build - Los Angeles, CA, US 90012 [Last Updated On: August 14th, 2016] [Originally Added On: August 14th, 2016]
- THE NEW UTOPIA - Libertarian [Last Updated On: September 20th, 2016] [Originally Added On: September 20th, 2016]
- NEW TOWN UTOPIA by Christopher Ian Smith Kickstarter [Last Updated On: October 20th, 2016] [Originally Added On: October 20th, 2016]
- Travel & Resources: HONG KONG - Gay Asia and... - Utopia [Last Updated On: December 7th, 2016] [Originally Added On: December 7th, 2016]
- THE NEW CHAIN REACTION - Game Show Utopia [Last Updated On: December 7th, 2016] [Originally Added On: December 7th, 2016]
- DELHI / NEW DELHI: Massage and Spas - Utopia [Last Updated On: December 7th, 2016] [Originally Added On: December 7th, 2016]
- First Listen: Sinkane, 'Life & Livin' It' - NPR [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Who is authorized to bind your family business to contracts? - Lexology (registration) [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Meanwhile in Canada Things Are Just as Bad - New York Times [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Stellaris: Utopia expansion lets you craft megastructural ringworlds - PC Gamer [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- 'Stellaris' Utopia DLC Gets First Trailer; Will Introduce New Buildings And Perks - iDigitalTimes.com [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Utopia Pipeline project to bring 300 temporary jobs to New Philadelphia - New Philadelphia Times Reporter [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- With violin in hand, Mark Menzies finds hope for the future in the past - Los Angeles Times [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Revolution: Russian Art review from utopia to the gulag, via ... - The Guardian [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Brooklyn's A/D/O Co-Working Space Is Building a Utopia for Creatives of All Kinds - Artsy [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Austra encourages listeners to imagine new, bolder futures - San Francisco Chronicle [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Michael Loong Proposes New, Sustainable Ideology to Achieve Utopia in China - Satellite PR News (press release) [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- French photographer builds supernatural Astana, calls it Utopia of the 21st Century - Astana Times [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- The village aiming to create a white utopia - BBC News [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- A notable show BAMPFA's 'Hippie Modernism: The Struggle for ... - Berkeleyside [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- British Airways Concorde 'Alpha Foxtrot' Arrives at New Bristol Home - AirlineGeeks.com (blog) [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- In praise of utopias, not dystopias: Salutin - Toronto Star [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- The Bannon-Trump Arc of History - American Spectator [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Everybody's Pop-Up Shop Throws a Wild AntiFashion Week Party With Adwoa Aboah - Vogue.com [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Plotting 'No-Place' in 'Utopia Neighborhood Club' - Seattle Weekly [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Utopia releases its next version of master data governance solution ... - SDTimes.com [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Bruno Ganz on New Film About Last Days of East Germany: 'This Is a Subject That Will Never Let Me Go' - Variety [Last Updated On: February 17th, 2017] [Originally Added On: February 17th, 2017]
- New Barbarians: Inside Rolling Stones' Wild Seventies Spin-Off - RollingStone.com [Last Updated On: February 17th, 2017] [Originally Added On: February 17th, 2017]
- Drought-crazed utopia flushes away common sense - NewHampshire.com [Last Updated On: February 17th, 2017] [Originally Added On: February 17th, 2017]
- Lenkom Theater: From Soviet utopia to post-modern dystopia - Russia Beyond the Headlines [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- GHOST To Record "Darker" New Album This Summer, Tease Completely New Lineup - Metal Injection.net [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- Protest Cabaret: Ithaca's Resistance - Cornell University The Cornell Daily Sun [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- Fighting for Utopia in Tough Times - AlterNet [Last Updated On: February 22nd, 2017] [Originally Added On: February 22nd, 2017]
- Mardi Gras brings on the fun - Tullahoma News and Guardian [Last Updated On: February 22nd, 2017] [Originally Added On: February 22nd, 2017]
- Angela Henderson-Bentley: New take on Jack the Ripper an idea whose 'Time' has come - Huntington Herald Dispatch [Last Updated On: February 23rd, 2017] [Originally Added On: February 23rd, 2017]
- Knowledge can fight ignorance: New speakers series will shed light on Yemen - Detroit Metro Times [Last Updated On: February 23rd, 2017] [Originally Added On: February 23rd, 2017]
- Hygge Is Where the Heart Is - New York Times [Last Updated On: February 24th, 2017] [Originally Added On: February 24th, 2017]
- Utopia is coming, with a basic income for all - The Times (subscription) [Last Updated On: February 26th, 2017] [Originally Added On: February 26th, 2017]
- Government shakeups and political unrest are coming to Stellaris in its Utopia expansion - PCGamesN [Last Updated On: February 26th, 2017] [Originally Added On: February 26th, 2017]
- Rutger Bregman: 'We could cut the working week by a third' - The Guardian [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- The board hoard: your guide to the best new board games - The Guardian [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- Tempted To Move Out Of The US? New Zealand Wants To Help You Escape - Forbes [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- THE SOUND OF MUSIC to Welcome New 'Georg von Trapp' on Tour in Hershey - Broadway World [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- Stellaris Utopia Gameplay Expansion Out In April - Attack of the Fanboy [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- At BAMPFA, 'Hippie Modernism' Proves the Fight for Utopia is Far from Over - KQED [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- Stellaris Utopia Set To Launch April 6th - One Angry Gamer (blog) [Last Updated On: March 1st, 2017] [Originally Added On: March 1st, 2017]
- Railcar derailment in Utopia due to vandalism: Cando Rail Services - Simcoe.com [Last Updated On: March 1st, 2017] [Originally Added On: March 1st, 2017]
- Stellaris: Utopia Path to Ascension release date trailer - Gameplanet [Last Updated On: March 1st, 2017] [Originally Added On: March 1st, 2017]
- JUSTIN JOHNSON: It's a TRAP! - SCNow [Last Updated On: March 1st, 2017] [Originally Added On: March 1st, 2017]
- Watch brutal Xenomorph attack in new 'Alien: Covenant' trailer - CNET [Last Updated On: March 1st, 2017] [Originally Added On: March 1st, 2017]
- Dr. John to headline Utopia Fest in final year at Four Sisters Ranch - austin360 (blog) [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- Want utopia? Start with universal basic income and a 15-hour work week - Wired.co.uk [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- Extreme Channel 4 reality challenge Mutiny makes its sailors suffer - iNews [Last Updated On: March 4th, 2017] [Originally Added On: March 4th, 2017]
- Utopia Frozen Yogurt and Coffee House | Ellensburg, WA [Last Updated On: March 4th, 2017] [Originally Added On: March 4th, 2017]
- March 4, 2017 - EDP Foundation - Utopia/Dystopia / Hctor Zamora: Order and Progress - E-Flux [Last Updated On: March 4th, 2017] [Originally Added On: March 4th, 2017]
- Utopia for Realists and How We Can Get There by Rutger Bregman digested read - The Guardian [Last Updated On: March 5th, 2017] [Originally Added On: March 5th, 2017]
- A taste of 'Utopia' - Otago Daily Times [Last Updated On: March 5th, 2017] [Originally Added On: March 5th, 2017]
- Father John Misty references Taylor Swift in new song, 'Total Entertainment Forever' - EW.com [Last Updated On: March 5th, 2017] [Originally Added On: March 5th, 2017]
- Time After Time May Be Your New Bad TV Obsession - Gizmodo [Last Updated On: March 6th, 2017] [Originally Added On: March 6th, 2017]
- 'Time After Time' delivers Jack the Ripper to modern-day New York - Long Beach Press Telegram [Last Updated On: March 7th, 2017] [Originally Added On: March 7th, 2017]
- Why everyone hates the GOP's new health plan - The Week Magazine [Last Updated On: March 8th, 2017] [Originally Added On: March 8th, 2017]
- A modern utopia: Inside the UK's first women-only housing community - International Business Times UK [Last Updated On: March 8th, 2017] [Originally Added On: March 8th, 2017]
- Utopia Now! - Institute for Ethics and Emerging Technologies [Last Updated On: March 11th, 2017] [Originally Added On: March 11th, 2017]
- Hello Cuba, Adios Utopia: Cuban Art in Texas - Observer [Last Updated On: March 11th, 2017] [Originally Added On: March 11th, 2017]
- Whole of It: 'Free Cake at the Top' - Scottsbluff Star Herald [Last Updated On: March 12th, 2017] [Originally Added On: March 12th, 2017]
- Utopia in the Time of Trump - lareviewofbooks [Last Updated On: March 12th, 2017] [Originally Added On: March 12th, 2017]
- The Nature of Robots - Film School Rejects [Last Updated On: March 17th, 2017] [Originally Added On: March 17th, 2017]
- Utopia Multimedia Festival brings artistic talents together in one place - Taranaki Daily News [Last Updated On: March 17th, 2017] [Originally Added On: March 17th, 2017]
- The Electoral College is right for New Mexico - Albuquerque Journal [Last Updated On: March 19th, 2017] [Originally Added On: March 19th, 2017]
- Equal writes and the best new women fiction: Book reviews - Express.co.uk [Last Updated On: March 19th, 2017] [Originally Added On: March 19th, 2017]
- Liberal America Has A Sweden Fetish - GOOD Magazine [Last Updated On: March 21st, 2017] [Originally Added On: March 21st, 2017]
- Utopia Creations travels to Florida - Journalism.co.uk [Last Updated On: March 21st, 2017] [Originally Added On: March 21st, 2017]
- A Well-Ventilated Utopia - The New York Review of Books [Last Updated On: March 21st, 2017] [Originally Added On: March 21st, 2017]
- 500 years after Sir Thomas More's Utopia, what have we learned? - The Sydney Morning Herald [Last Updated On: March 21st, 2017] [Originally Added On: March 21st, 2017]
- This Swiss Startup Is Bringing AI to the Music Label Business - Bloomberg [Last Updated On: March 23rd, 2017] [Originally Added On: March 23rd, 2017]