Why Your Law Firm Should Have A Company Page On LinkedIn (And How To Create One) – Above the Law

As of today, more than 830 million people and more than 58 million companies are on LinkedIn. If youve ever tried to list a company or firm youve been employed by and discovered theres no LinkedIn business page, youve quickly noticed that your experience section will have an empty grey building (or as I call it, a graveyard) where the logo should appear.

LinkedIn is a matter of first impression, not just for people, but also for law firms, companies, and independent blogs. Having a company page on LinkedIn is a must as its indexed in Google and because LinkedIn has high domain ranking authority, this means the business page populates at the top of Google (typically one entry below your company or firms website). Thus, the potential traffic to your firms company page on LinkedIn is huge.

The Advantages Of A LinkedIn Company Page

There is much you can do with a company page on LinkedIn from leveraging the firms logo, to directing traffic directly to your firms website, to promoting job openings, to showcasing exciting things your firm is doing, as well as having your employees and affiliates interact and engage with your companys posts on LinkedIn. Having a company page on LinkedIn is key for a strong and powerful brand in the digital age.

According to LinkedIn, a complete company page gets 30% more weekly views. Additionally, if your law firm creates posts from its company page on a weekly basis, it will see twice the amount of engagement. This is precisely why a LinkedIn company page creates better business brand positioning and strategic recognition in a completely digital world. If youre launching a company, law firm, or even a legal blog, the first thing youll want to do is bookmark that company page on LinkedIn and build an audience for it. Keep in mind that your LinkedIn company page is separate and distinct from your personal LinkedIn profile. And, while people connect with people on LinkedIn, having a company page is key for business credibility.

How To Create A LinkedIn Company Page

Heres the good news. It takes less than five minutes to create a company page on LinkedIn. Once youre logged into your LinkedIn account on your desktop (note: you cannot create a company page on LinkedIn via the mobile version), head over to the Work tab which is to the right of the Me tab at the top of the toolbar. Tap on the drop-down menu. At the bottom, you will see where it says, Create a company page. From there, you will begin to set up the company page for your law firm or entity dont forget to give the website details, industry, and an overview of the firms services. This will help your firm populate higher in search results. Remember, LinkedIns algorithm functions like Google. Think about what keywords a potential client, job seeker, or other business professional would utilize to locate your company page on LinkedIn.

I recommend uploading a logo and creating a branded cover photo. Youll want to view the page as a member and be sure to click follow. This will be key for you to later link your firm, entity, or organization in your experience section. Another key strategy: make sure your firms employees link to the company page as well. The reason for this is simple: if your firm is in the process of hiring, its imperative for your employees to be visible that means enabling the outside business world to see who works there. Think about who handles the HR or marketing for your firm. Their LinkedIn profile will be key for all outbound and inbound outreach.

Use Your LinkedIn Company Page

One final piece of candid advice: use your LinkedIn company page. Showcase what your firm is doing. Stay on top of major holidays, trends, and even competitor firms to generate ideas for creative posts. Dont forget to have the LinkedIn icon on your firms website for others to easily access and follow your LinkedIn company page.

Remember, LinkedIn isnt just about your own personal brand its also about the firms brand in an ever-changing digital space. Make sure to forward this article to the managing partner or owner of your current law firm and ensure the firms LinkedIn company page is created today!

Have a question about creating a company page on LinkedIn? Head to my LinkedIn company page to get an idea of what it should look like.

Wendi Weiner is anattorney, career expert, and founder ofThe Writing Guru, an award-winning executive resume writing services company. Wendicreates powerful career and personal brands for attorneys, executives, and C-suite/Board leaders for their job search and digital footprint.She also writes for major publications about alternative careers for lawyers,personal branding, LinkedIn storytelling, career strategy, and the job search process.You can reach her by email atwendi@writingguru.net, connect with her onLinkedIn, and follow her on Twitter@thewritingguru.

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Why Your Law Firm Should Have A Company Page On LinkedIn (And How To Create One) - Above the Law