‘This’ app allows you to find your desired product just by uploading picture – Free Press Journal

This. is where you go In a conversation, Olivetheorys Amit Dalmia talks about his latest offering which is in form of an app. The company now awaits its customers to give their feedback.

Stumbling upon a unique piece of furniture or anything related to home dcor in someones home, office or any other place, and later trying to search the product online or offline could be a daunting task. To make this hunt of the dcor easier, Olive Theory (formerly BedBathMore) has launched an app called This. in April.

This app allows you to find your desired product or products by just uploading a picture of the same. In case, the product is not available with its thousand plus online and offline partners, This will take you to an offline mode wherein within 48 hours Oliver Theorys team would come back with some option to the users. The in-house team which consists of experts will find the product in case the app is unable to find it during the online search, says Amit Dalmia, founder and CEO of Olivetheory.com. This is rarely the case because we have a partner network that is deep and wide, adds Dalmia, who has been in the dcor space for a while. Almost everyone is our partner, outlines Dalmia.

He adds, We have been working in the eco-system for a while and we understand that this product is more relevant in the market. This app would appeal not just to the end-users but interior designers and architects as well. The way This. works is all magical. It provides you with plethora of choices but when you specifically want this product, then you would find it on This., explains Dalmia while reasoning out the name of the app. He further adds that the dcor space in very pictorial in nature. It is difficult for one to find the right product by describing it as there are many aspects like texture, material and so on.

For past 6-8 months, the company had taken a journey of learning and innovation to understand the market requirements and develop a product that will have a mass appeal among its target customers. It is no brainer that the app receives traction from metros but what is interesting is that the app has seen takers coming from tier II and III cities. This is absolutely gratifying that we are getting such descent traction which is spread across metros, tier II and III cities. The traction is well-balanced and is not skewed in any favour.

Keeping in mind the monetisation requirement, the app is development in a way that it builds descent margin. The app will continue to grow even though it is not heavily dependent on investment, stated Dalmia. It is an inventory-light model which will allow the app to produce profit in 14-18 months time.

We will hit all marketing channels like ATL, BTL and TTL digital marketing soon, informs Dalmia. The company is in pre-marketing stage for the app but Dalmia feels that they would not need to invest heavily on marketing. We plan to spend on customer experience after listening to our customers, avers Dalmia.

The app already has around 10,000 downloads and the company hopes the figure to raise as the companys website (Olive Theory) has a monthly visitors of about 3 lakh.

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'This' app allows you to find your desired product just by uploading picture - Free Press Journal