A meme is an idea or behavior that spreads from person to person within a society. The term was coined by Richard Dawkins in his book The Selfish Gene in 1976.[1] Dawkins proposed the idea that social information could change and propagate through a culture in a way similar to genetic changes in a population of organisms - i.e., evolution by natural selection. Sticking with its roots in genetics and evolution, the term is derived from the word gene, which is a unit of hereditary biological information made of DNA. Compared to a gene, which has a physical existence within a cell nucleus, a meme is far more abstract and this has led to accusations that memetics isn't really hard science.
The idea was subsequently developed to include political philosophies and religions, which were named memeplexes, because they contain vast numbers of interacting memes. Memes that interact favourably will form strong memeplexes, while memeplexes will resist incompatible memes. A political memeplex valuing authority of thought would be incompatible with memes valuing individuality of thought, for example. This goes some way to explaining the polarisation of thought on the political spectrum.
Like genes, memes may be useful, negative or neutral. For example, political philosophies - or indeed any philosophy including the philosophies of science - are also memes or memeplexes.
Religious mythology is part of the memeplex of religion, as would be the idea that one needs religion. In the same way that Dawkins' "selfish genes" would propagate through populations for their own benefit and not for the benefit of the organisms that carry them, memeplexes propagate through society irrespective of their value to the society. Enduring negative memeplexes are sometimes called "mind viruses"; with atheist proponents of memetics (e.g. Dawkins himself) citing Christian fundamentalism as one such example.
The internet has been a source for the creation and propagation of many new memes the majority of which are snowclones[wp] on image macros. On the internet an idea can be developed and quickly acquire modifications from users around the world, such that the root idea becomes the basis for multiple spin-off ideas, subsets of ideas, and other similar iterations. In this sense, a "meme" evolves, taking on a life of its own through the contributions of users of varied cultural backgrounds. Furthermore as large parts of the Internet are durable there is a permanent record of how the memes changed and developed.
Most memes are humorous in nature. "All Your Base Are Belong to Us" was an early internet meme, and "lolcats" is a popular emergent meme. Other memes focus on potential dangers, such as cell phones causing fires at gas pumps. Memes quickly lose their humor value weeks after being created, even days. (see: reddit, 4chan)
A "scientific" study of memetics was attempted with the establishment of the Journal of Memetics, which lasted from 1997-2005.[2] While memetics has gained a few boosters in fields that study culture such as social psychology, sociology, and anthropology, it has largely been ignored as a methodological approach or met with harsh criticism. In the final issue of the Journal of Memetics, Bruce Edmonds argued that memetics had "failed to produce substantive results," writing "I claim that the underlying reason memetics has failed is that it has not provided any extra explanatory or predictive power beyond that available without the gene-meme analogy."[3]
A common criticism of memetics is that the meme is a more primitive version of the concept of "sign" in semiotics repackaged in biological and evolutionary language.[4][5] Luis Benitez-Bribiesca has criticized memetics for lacking a well-formed definition of "meme" and argued that the high rate of "mutation" as proposed by the memeticists would lead to a "chaotic disintegration" of culture rather than a progressive evolution. (Not to mention denouncing it as a "pseudoscientific dogma.")[6] Benitez-Bribiesca's criticisms concerning fidelity and the ill-defined nature of memes feature in many other critiques of memetics as well. Dawkins argues that the fidelity is high enough for memetic copying to work in accordance with evolutionary processes.[7] Dan Sperber and Scott Atran reply that high fidelity copying is the exception and not the rule in cultural transmission.[8][9] Another problem concerning fidelity is the reconstructive nature of memory. Because memory does not store an exact copy of information, we can expect fidelity to decrease both in the process of "copying" or imitating memes from person-to-person and in the process of each individual recalling memes from memory. Atran also notes that memetics attempts to (and fails to) circumvent the evolved cognitive architecture of the mind. Robert Boyd and Peter J. Richerson claim that population thinking is more important than a model of genetic inheritance as an evolutionary analogy to cultural evolution.[10]
The issue of the definition of meme features in most of the above criticisms as well. What is, or is not, a meme? Does the meme "carve nature at its joints"? We know, for example, that computer viruses can follow genetic and evolutionary algorithms.[11] But how far can this application be extended into the cultural realm? Mesoudi, Whiten, and Laland argue that advances in modern genetics have chipped away at the definition of the "gene" as a discrete unit and so the same criticism might be applied to genetics, but it is still a useful field. However, they also note some of the successes of non-memetic cultural evolutionary models such as Boyd and Richerson's population thinking approach in classifying archaeological artifacts.[12] Jeremy Burman claims that the meme was just a metaphor that got taken seriously and reified by a few too many people.[13] Many of the criticisms listed above, however, assert that whether the "meme" itself can be found or said to "exist" is irrelevant to its usefulness as it fails to provide a useful framework or systematic set of falsifiable predictions due to the circularity in the definition of fitness. (How do we know which memes are the most fit? The ones that spread the most are the fittest. And which memes spread the most? The ones that are the fittest, of course!)
Memetics has only a passing resemblance to genetics. In genetics, there is a clear separation between genes, genotypes, and phenotypes. That a gene is a proxy code for the phenotype, and the phenotype is what experiences selection pressure, not the gene. This is what allows natural selection to take place based on random mutation and inheritance of the code. A "meme", however, is a jumble of the three concepts - it acts as a gene but is also its own phenotype. Without this distinction, the evolution of memes is more Lamarckian than Darwinian. This should come as little surprise to those who consider that memes are the result of Dawkins proposing an rough allegory of genetics, rather than a serious science. To underscore the features of genetics that involve passing on information, a fairly legitimate comparison to how humans share and adapt ideas can be made. However, the similarities end there.
In fact, as an object of study, folklore comes closest to the subject proposed by the notion of memes. (For the idea of the "meme" as it has developed popularly, "folklore" is just the original name.) Folklorists have always paid attention to the ways that folk culture, arts, and traditions are handed down from one person to another and from one generation to the next. They hit upon the concept of the folk process: the way in whi
ch folklore is preserved, edited, and amended in the process of its transmission, a process that keeps the folk culture relevant and useful as it is transmitted.
The folklorists blinkered themselves early on by their insistence on exclusively oral transmission and arbitrary esthetic preferences for the "authentic". It wasn't until the 1970s and afterwards that folklorists realized that folklore was also being created by popular interactions with and responses to mass culture. The folklorists also learned to unsee the sharp distinction between the oral, handmade, and "authentic" versus published and mass-produced cultural artifacts. Technology was turning this into a continuum. Folklore could be spread by self-published broadsheets, by photocopier and fax machine, by email, and on the Internet. (Just like some folks took a while to figure out that folk music could be played on electric guitars.)
When the subject matter of folklore is expanded this way, it would appear in some ways to swallow the idea of the meme. At minimum, folklore offers an alternative vocabulary to discuss the preservation, alteration, and expansion of cultural ideas in the process of their transmission, one that does not need biological metaphors.
Continued here:
- Meme Central - Memes, Memetics, and Mind Virus Resource [Last Updated On: June 12th, 2016] [Originally Added On: June 12th, 2016]
- about memes - Susan Blackmore [Last Updated On: June 13th, 2016] [Originally Added On: June 13th, 2016]
- memetics - RUBINGHSCIENCE.ORG [Last Updated On: June 17th, 2016] [Originally Added On: June 17th, 2016]
- Meme - Wikipedia, the free encyclopedia [Last Updated On: June 17th, 2016] [Originally Added On: June 17th, 2016]
- Understanding Memetics - SCP Foundation [Last Updated On: June 17th, 2016] [Originally Added On: June 17th, 2016]
- Memetics [Last Updated On: July 29th, 2016] [Originally Added On: July 29th, 2016]
- Index [www.susanblackmore.co.uk] [Last Updated On: August 12th, 2016] [Originally Added On: August 12th, 2016]
- Memetics and Infohazards Division Orientation - SCP Foundation [Last Updated On: August 23rd, 2016] [Originally Added On: August 23rd, 2016]
- MeMetics - Your Trusted Online News and How-to Site [Last Updated On: September 20th, 2016] [Originally Added On: September 20th, 2016]
- Meme - Wikipedia [Last Updated On: October 19th, 2016] [Originally Added On: October 19th, 2016]
- Memetics - Chielens [Last Updated On: November 16th, 2016] [Originally Added On: November 16th, 2016]
- Applied Memetics LLC - Jobs [Last Updated On: November 21st, 2016] [Originally Added On: November 21st, 2016]
- Memetics Story [Last Updated On: November 23rd, 2016] [Originally Added On: November 23rd, 2016]
- Philosophy of Religion Religion and Memetics [Last Updated On: November 23rd, 2016] [Originally Added On: November 23rd, 2016]
- Mem Wikipedia [Last Updated On: December 7th, 2016] [Originally Added On: December 7th, 2016]
- Thagomizer and Four Other Invented Words - Big Shiny Robot! [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Cognitive science: Dennett rides again - Nature.com [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- The scientific controversy behind memes - Varsity Online [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Is America Prepared for Meme Warfare? - Motherboard [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Row erupts as East London gallery accused of showing 'alt-right' and 'racist' art - Art Newspaper [Last Updated On: February 23rd, 2017] [Originally Added On: February 23rd, 2017]
- The Meme Culture of America is Taking Over - TrendinTech [Last Updated On: February 26th, 2017] [Originally Added On: February 26th, 2017]
- Do Daniel C. Dennett's memes deserve to survive? - Spectator.co.uk [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- On Memetics and the Transfer of Cultural Information - Paste Magazine [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- What is a Meme? | The Daily Meme [Last Updated On: March 23rd, 2017] [Originally Added On: March 23rd, 2017]
- Memeology: Where did memes begin? - Dailyuw [Last Updated On: March 29th, 2017] [Originally Added On: March 29th, 2017]
- Memes could be the key to predicting the future | Digit.in - Digit [Last Updated On: April 7th, 2017] [Originally Added On: April 7th, 2017]
- Can NATO Weaponize Memes? - Foreign Policy (blog) [Last Updated On: April 13th, 2017] [Originally Added On: April 13th, 2017]
- Film: Ghost in the Shell - The Yale Herald [Last Updated On: April 17th, 2017] [Originally Added On: April 17th, 2017]
- The Skeptical Zone | "I beseech you, in the bowels of ... [Last Updated On: April 19th, 2017] [Originally Added On: April 19th, 2017]
- TruthHawk - Memetics, Information, Society [Last Updated On: May 2nd, 2017] [Originally Added On: May 2nd, 2017]
- What Are Billbugs And How Do I Get Rid Of Them? | MeMetics [Last Updated On: May 13th, 2017] [Originally Added On: May 13th, 2017]
- American Arrested After Airplane Brawl in Tokyo - NEWS.com.au [Last Updated On: May 17th, 2017] [Originally Added On: May 17th, 2017]
- Science explained: Viral memes for Boar reading teens - The Boar [Last Updated On: May 17th, 2017] [Originally Added On: May 17th, 2017]
- Here's one reason why people are fighting on planes so much - New York Post [Last Updated On: May 18th, 2017] [Originally Added On: May 18th, 2017]
- Harambe one year on: How the gorilla became an internet meme - The Independent [Last Updated On: May 28th, 2017] [Originally Added On: May 28th, 2017]
- Editorial: Circumspect, respect - Sun.Star [Last Updated On: June 3rd, 2017] [Originally Added On: June 3rd, 2017]
- Meme-Gene Coevolution - Susan Blackmore [Last Updated On: June 7th, 2017] [Originally Added On: June 7th, 2017]
- Memefacturing dissent! Breaking down the 'science' of memes in India - Mid-Day [Last Updated On: July 1st, 2017] [Originally Added On: July 1st, 2017]
- The Meme-ing of Life - Aitkin Independent Age [Last Updated On: July 7th, 2017] [Originally Added On: July 7th, 2017]
- Internet Memes Are Changing The Way We Communicate IRL - HuffPost UK [Last Updated On: July 14th, 2017] [Originally Added On: July 14th, 2017]
- Dangers of drugs - Side effects of long term use of sodium valproate - The Village Reporter and the Hometown Huddle [Last Updated On: July 15th, 2017] [Originally Added On: July 15th, 2017]
- Lasix g6pd deficiency - Salix lasix furosemide - The Village Reporter and the Hometown Huddle [Last Updated On: July 17th, 2017] [Originally Added On: July 17th, 2017]
- The Pro-Trump Media Is Full Of Offensive Memes And Trolls, But Is It A Hate Group? - BuzzFeed News [Last Updated On: July 26th, 2017] [Originally Added On: July 26th, 2017]
- The Most Influential Memes on the Internet - Fox Weekly [Last Updated On: July 28th, 2017] [Originally Added On: July 28th, 2017]
- Red viagra - Viagra and red bull safe - Bournville Village [Last Updated On: August 8th, 2017] [Originally Added On: August 8th, 2017]
- Female viagra pills name - Buy female viagra online cheap - Bournville Village [Last Updated On: August 9th, 2017] [Originally Added On: August 9th, 2017]
- Alt-Right? No, the Far Right. - Patheos (blog) [Last Updated On: August 14th, 2017] [Originally Added On: August 14th, 2017]
- Skin care specialist school - Does cialis require a prescription in usa - Bournville Village [Last Updated On: August 16th, 2017] [Originally Added On: August 16th, 2017]
- Ajanta pharma kamagra soft tabs picture - Kamagra soft tablets - Filipino Express [Last Updated On: August 16th, 2017] [Originally Added On: August 16th, 2017]
- Keywords nolvadex - Can you buy nolvadex over the counter - The Santa Clara [Last Updated On: August 20th, 2017] [Originally Added On: August 20th, 2017]
- The matter with memes - The GUIDON [Last Updated On: August 20th, 2017] [Originally Added On: August 20th, 2017]
- Memes, memes everywhere | SunStar - Sun.Star [Last Updated On: August 22nd, 2017] [Originally Added On: August 22nd, 2017]
- Who Elected Zuckerberg Head of the Thought Police? - The Real News Network [Last Updated On: November 4th, 2019] [Originally Added On: November 4th, 2019]
- The Hi-Tech Traditionalist: From Samizdat To Memetics What Is Similar And What Is Different Between Soviet And American Dissidents - Tsarizm [Last Updated On: November 15th, 2019] [Originally Added On: November 15th, 2019]
- Celebrate the Arts at Blackout Black Friday - Memphis Flyer [Last Updated On: November 30th, 2019] [Originally Added On: November 30th, 2019]
- Book That Inspired Facebooks Chief VR Researcher And Coined Metaverse To Get HBO Series - UploadVR [Last Updated On: December 18th, 2019] [Originally Added On: December 18th, 2019]
- 'Snow Crash' TV Series in the Works at HBO Max - /FILM [Last Updated On: December 18th, 2019] [Originally Added On: December 18th, 2019]
- Snow Crash TV Series Adaptation is Coming to HBO Max - Epicstream [Last Updated On: December 22nd, 2019] [Originally Added On: December 22nd, 2019]
- Controlling the Narrative? - Church Militant [Last Updated On: February 10th, 2020] [Originally Added On: February 10th, 2020]
- Army Of Contact-Tracing Workers Being Recruited To Help Combat Coronavirus Pandemic - CBS San Francisco [Last Updated On: May 22nd, 2020] [Originally Added On: May 22nd, 2020]
- The pandemic dividend: The other two viruses we dont think about - Deccan Herald [Last Updated On: December 30th, 2020] [Originally Added On: December 30th, 2020]
- Are Elon Musk and Jack Dorsey Working in Tandem to Spread BTC FUD? - The Tokenist [Last Updated On: June 28th, 2021] [Originally Added On: June 28th, 2021]
- Why Ethereum's Price Is Built on Firmer Ground Than Bitcoin - CoinDesk - CoinDesk [Last Updated On: June 28th, 2021] [Originally Added On: June 28th, 2021]
- MINDFULNESS | meaning in the Cambridge English Dictionary [Last Updated On: September 12th, 2021] [Originally Added On: September 12th, 2021]
- meme | Definition, Meaning, History, & Facts | Britannica [Last Updated On: September 12th, 2021] [Originally Added On: September 12th, 2021]
- TikTok memetics: Gen Z is reshaping the world, and fast - Geektime [Last Updated On: October 7th, 2021] [Originally Added On: October 7th, 2021]
- Hideo Kojimas The Creative Gene is a heartfelt tribute to pop culture - The A.V. Club [Last Updated On: October 17th, 2021] [Originally Added On: October 17th, 2021]
- Meme sounds JAYUZUMI SOUNDBOARDS [Last Updated On: November 11th, 2021] [Originally Added On: November 11th, 2021]
- An Interview With The World-Famous Artist Who Created The Internet's Favourite Fake Lineup Shot - Wavelength Magazine [Last Updated On: November 21st, 2021] [Originally Added On: November 21st, 2021]
- Power of memes - The Manila Times [Last Updated On: November 23rd, 2021] [Originally Added On: November 23rd, 2021]
- The Department Of Transportation Should Leave Advertising To The Kardashians - Above the Law [Last Updated On: December 3rd, 2021] [Originally Added On: December 3rd, 2021]
- The Rise of MemeCoins: Will They Survive 2022? - International Business Times [Last Updated On: January 24th, 2022] [Originally Added On: January 24th, 2022]
- AMC Dips 4% Despite Strongest Earnings in 2 Years - The Tokenist [Last Updated On: March 11th, 2022] [Originally Added On: March 11th, 2022]
- Social Cohesion | Healthy People 2020 [Last Updated On: March 11th, 2022] [Originally Added On: March 11th, 2022]
- Francis Heylighen - Wikipedia [Last Updated On: March 11th, 2022] [Originally Added On: March 11th, 2022]
- Darwin's Dangerous Idea - Wikipedia [Last Updated On: March 27th, 2022] [Originally Added On: March 27th, 2022]
- GameStop stock split: What you need to know - finder.com.au [Last Updated On: May 25th, 2022] [Originally Added On: May 25th, 2022]
- Antisemitism on the rise in America: An explainer and research roundup - Journalist's Resource [Last Updated On: May 28th, 2022] [Originally Added On: May 28th, 2022]
- Memes: What are They and Why They Are Important [Last Updated On: July 9th, 2022] [Originally Added On: July 9th, 2022]
- Memetics. Meme means copy. Bio means two. | by Ilexa Yardley | The ... [Last Updated On: August 30th, 2022] [Originally Added On: August 30th, 2022]