Love is All: Cartier and DFS unveil festive omnichannel experience in Macau – The Moodie Davitt Report – The Moodie Davitt Report

A flying augmented reality ribbon, interactive lighting wall and Karaoke Box add a festive feel to Cartiers Love is All experience at T Galleria by DFS Macau City of Dreams

CHINA (MACAU). French luxury house Cartier has transformed its boutique at the T Galleria by DFS Macau City of Dreams into a socially-driven omnichannel experience. The Love is All experience runs until April 2022. It was launched to coincide with various gifting holidays including Christmas, Chinese New Year and Valentines Day.

The immersive environment underscores the core values of Cartier and was inspired by the brands global Love is All campaign. The boutique offers omnichannel elements, brand discovery, gifting and interactive features to celebrate the festive season.

The elegant boutique is wrapped in Cartiers striking red shade, taking inspiration from its signature packaging. The customer journey starts with an augmented reality experience on mobile which sees the red Cartier gifting ribbon fly across the boutiques faade.

Unwrapping the Cartier red box: The boutique highlights the French luxury houses watches and jewellery, fragrance, leathergoods and lifestyle products in a gift box-themed environment

Inside, customers are invited to unwrap the gift box-themed space and discover Cartiers watches, jewellery, leathergoods, fragrances and lifestyle products. One of the highlights is the Cartier Profile application which offers personalised Cartier product recommendations based on various client preferences.

The space also features an interactive lighting wall game that immerses shoppers into Cartiers fragrance universe and a Cartier Karaoke Box that encourages them to sing along to the Love is All soundtrack and share their performances on social media.

Shareable experiences: Various elements in the store encourage customers to share their shopping experiences on social media. The pop-up is also supported by a WeChat Mini Program.

The Cartier ribbon takes flight on consumers mobile phones through an augmented reality application

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The festive activation at the Cartier boutique resonates strongly with our consumers who are seeking elegant gifts and shareable experiences from brands to elevate their luxury stay in Macau, commented DFS Group Senior Vice President Watches and Jewellery Matthew Green.

We would like to thank Cartier for creating a truly memorable omnichannel shopping journey, filled with love, and hope our guests enjoy this special experience over the coming months.

In addition, a dedicated Cartier WeChat Mini Program enhances the experiences digital footprint by engaging with travellers pre- and post-trip.

Cartier Global Travel Retail Director Virginie Martignac added, It is a pleasure to share love from Cartier with travellers at T Galleria by DFS, Macau, City of Dreams this festive season with a creative and joyful multi-layered experience. We sincerely crafted this unique concept with the will to surprise and entertain our clients and immerse guests in the thrill of unwrapping the iconic red Cartier box.

Love is all: The omnichannel store was launched to coincide with various festive gifting periods including Christmas, Chinese New Year and Valentines Day

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Love is All: Cartier and DFS unveil festive omnichannel experience in Macau - The Moodie Davitt Report - The Moodie Davitt Report