Luxy Hair Launches Their First-Ever Line of Gray Hair Extensions – Mane Addicts

Luxy Hair has long been one of our favorite hair extension brands, namely for their innovation and progressiveness. And, theyve done it again. The company just launched their first-ever line of gray hair extensions. With more and more women choosing to go gray, these extensions came at the perfect time.

Designed to empower women to embrace their grays, the launch coincides with International Womens Day (aka today, March 8)and that isnt a coincidence. We are doing so in tandem with International Womens Day in support of this years theme, #BreaktheBias. As women age, they are made to feel like a depreciating asset. We are here to celebrate discovery at any age and champion going gray as a badge of honor, shares Luxy Hair president Amy Sveda.

Luxy Hair has also partnered with Catalyst, a global non-profit founded in 1962 that works with over 800 companies around the world to accelerate women into leadership, for an additional International Womens Day initiative. The company will be donating 10% of all sales sitewide to the non-profit.

Below, Mane Addicts spoke with Amy to learn more about the line of gray hair extensions and their partnership with Catalyst for International Womens Day. Keep scrolling to read our exclusive interview!

Amy Sveda: Our product launch innovation is fundamentally driven by our desire to better serve our customers. Not only did we see a need in the market for gray hair extensions, but we also heard from our customersparticularly those that made a conscious decision to forgo dyeing their hair through the pandemicthat they were looking to us to provide a solution for them.

AS: Honestly, the process was not entirely dissimilar to our research and development for all hair colors and products. We conduct extensive research to understand the most common shades, solicit feedback from our internal/external community, and ensure our sourcing partners are executing to the right balance of color, level of warmth or coolness in tone, and desired style variations. With our gray shades, they are salt and pepper in nature, so ensuring accurate percentages of each color contribution is key.

AS: Customers are able to leverage either our AI Virtual Color Match Tool that allows them to take a photo in real-time or upload an existing image. The tool will provide them with their ideal match instantaneously, or they may reach out to our best-in-class customer experience team who is happy to assist them.

AS: This is our first foray into shades of gray and I anticipate we will learn a great deal in the first few weeks of the launch. We know that our two shades, while the most common, will not suit everyone. We will certainly be reacting to our learnings to ensure we are catering to the needs of our expanding community.

AS: The two shades that we are offering in all of our style options (Classic, Seamless, Halo, Ponytail, Bun) and length variations is the broadest offering of style/color combinations in the market, particularly in the DIY space. We hope that the industry continues to recognize the importance of inclusivity and that true beauty is not defined by antiquated norms.

AS: We want to be a solution provider for anyone looking to make themselves feel better about their hair, boost their overall confidence, leverage their hair as a form of self-expressionfor anyone that views extensions as a form of self-care.

AS: Luxy Hair is an organization whose entire team is comprised of incredibly talented women who are socially conscious and believe in taking action to improve the lives of others. Catalyst has dedicated over 50 years to the advancement of gender equality and equal opportunities for marginalized groups, particularly in the workforce. In support of the theme for this years International Womens Day, Break the Bias, we aim to celebrate age and reinforce that aging is not considered depreciation, but rather an appreciation of experience, wisdom, thought of life. Ageism in the workplace is real and requires advocacy to, again, Break the Bias.

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Luxy Hair Launches Their First-Ever Line of Gray Hair Extensions - Mane Addicts