Andrew Bragg: Can an inexperienced 32-year-old save the Liberal Party? – The Sydney Morning Herald

A month after Malcolm Turnbull rolled Tony Abbott for the prime ministership, there was another coupin the Liberal Party.

The scene was Paddington, the affluent suburb in Sydney's eastern suburbs inTurnbull's electorate of Wentworth.

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Ahead of the release of a report into the 2016 election, where the Liberal Party scraped home, the party's director Tony Nutt has resigned.

Turnbull's son-in-law James Brown, an armyveteran turned academic, seized control of the Liberals' Paddington branch from long-time president and Woollahra councillorPeter Cavanagh.

Working with Brown behind the scenes was his close friend Andrew Bragg, a fellow branch member.

"I know he was backing James," Cavanagh said."Ibelieve he helped him to getpeople to turn up and vote."

Last Friday, the Liberal Party announced Bragg as the party's acting federal director following the resignation of stalwart Tony Nutt.

Unless something goes wrong duringhis probation, Bragg is expected to receive a permanent appointment inthe middle of the year.

That would put the little-known 32-year-old who has never run a state or federal election campaign in charge of theLiberals' organisational wing at one of the most challenging times in its history.

A damningofficial review of the last federal election campaign found the Liberals were comprehensively outgunned by Labor. The party's finances were so dire that Turnbull had to tip in almost $2 million of his own money to keep the campaign afloat. And the Liberals aretrailing in the polls, withBill Shorten increasingly confidentof winningthe next election.

The Liberal Party needs a hero andis set to turn to Bragg.

"People were a bit shocked," an insider close to Bragg said of his appointment.

"Everyone agrees we ran a terrible campaign in 2016 so it seems bizarre to put in someone without any nuts and bolts campaign experience.

"Not everyone thinks it was a wise decision."

Bragg's resume looks thin compared to his predecessors. When Brian Loughnane took the job he had beenchief-of-staff to two Liberal leaders and run the Victorian division of the party.Lynton Crosby had run the Queensland division. Andrew Robb had led the powerful National Farmers Federation and served as deputy federal director.

Bragg, by contrast, worked in senior policy roles at the Financial Services Council for seven years before joining the Liberal-aligned Menzies Research Centre as policy director.

"He's been considered more as a think-tank guy than a campaign director," a Liberal MP said. "But there was an absence of other candidates."

Federal directors are only chosen withthe blessing of the prime minister and that'strue of Bragg.

"The PM trusts Andrew and respects him," a Liberal source said. "He has complete loyalty to the PM and loyalty is important to Malcolm."

For several years Bragg, who declined to comment for this piece,was secretary of the Wentworth Federal Electoral Conference, thefundraising and campaigning vehicle in Turnbull's seat.

As well as being good friends with Brown, he was best man at the wedding of long-time Turnbull staffer David Bold.

While one confidante questions whether Bragg is"too close" to the PM, others point to his allies across the party.

Robb, who conducted the recent election review, is said to back his appointment as well as frontbenchers Josh Frydenberg and Alan Tudge.

Menzies Research Council executive director Nick Cater said: "A lot of people talkthe talk but he actually gets things done.

"He may not have the experience of a party insider but he certainly has the right skill set."

Cater has been impressed by Bragg's organisational skills, framing of policy issues and knowledge of digital media.

Businessman Tony Shepherd, who has worked closely with Bragg, said: "He's dynamic, has tonnes of energy and is strong on policy.

"He's a can-do person who brings a younger perspective to the job."

Bragg grew up in Shepparton in regional Victoria, where he attended the local Catholic school. While other students took gap years to travel overseas, he worked on the floors ofthe local fruit packing and dairy factories to save money to study accounting at the Australian National University in Canberra.

Many close to him express surprise he would take the backroomjob given his obvious ambitions to become a politician. Bragg unsuccessfully ranfor a Senate spot last year before narrowly missing out on preselection for theVictorian seat of Murray.

Victorian senator James Paterson, who entered the Senate at28, said Bragg is a "great liberal intellectual" who will one day enter Parliament.

"It's terrific to see the party place its trust and faith in a young person with ideas, energy and creativity," he said.

Another Liberal source, without excess optimism, said: "If we win the next election he can have a Senate seat in any state he wants."

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Andrew Bragg: Can an inexperienced 32-year-old save the Liberal Party? - The Sydney Morning Herald