Why did Atlassian Acquire Jitsi? (Hint: WebRTC Multiparty …

Atlassian just became a WebRTC superpower. Sort of.

The news is out. Yesterday, Atlassian announced through their HipChat blog that they acquired Blue Jimp:

Weve acquired Blue Jimp, the mastermind team behind the Jitsi Community.

The title itself speaks volumes of Atlassians needs and intent: HipChat acquires Blue Jimp & Jitsi.org

TechCrunch did the usual coverage of this, while the rest of the tech media was silent.

To understand what Blue Jimp did along with an analysis of how this affects the WebRTC ecosystem, Id recommend Chad Harts post.

I do like to reflect on a few issues with this acquisition though:

Why was this so important for HipChat? Heres a session Jonathan Nolen, HipChats Product Manager, gave at our Kranky Geek event on June 2014:

This is the 16th WebRTC acquisition, and the 3rd one this year. Interesting times.

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Why did Atlassian Acquire Jitsi? (Hint: WebRTC Multiparty ...