Subversive Capital Acquisition Corp. Closes The Largest Cannabis SPAC In History And Announces The Launch Of The Parent Company With Shawn…

SAN JOSE, Calif.and NEW YORK, Jan. 15, 2021 /PRNewswire/ --TPCO Holding Corp.("The Parent Company") (NEO Exchange: GRAM.U, GRAM.WT.U,OTCQX: SBVCF, SBVQF), formerly known as Subversive Capital Acquisition Corp.("SCAC")(NEO: SVC.A.U, SVC.WT.U;OTCQX: SBVCF, SBVQF), today announced the completion of its qualifying transaction (the "Transaction") to acquire CMG Partners Inc. ("Caliva"), and Left Coast Ventures, Inc. ("Left Coast Ventures" or "LCV") with global icon, entrepreneur and MONOGRAM founder, Shawn "JAY-Z" Carter and entertainment powerhouse Roc Nation.

Common Shares and Warrants are now trading on the NEO Exchange under the symbols "GRAM.U" and "GRAM.WT.U", respectively, and remain trading on the OTCQX under the symbols "SBVCF" and "SBVQF," respectively. Beginning January 19, 2021, the OTCQX symbol "SBVCF" will change to "GRAMF."

Shawn "JAY-Z" Carter, The Parent Company's Chief Visionary Officer, said, "This is an incredible time for this industry. The end of cannabis prohibition is here, and The Parent Company will lead the charge to a more expansive and inclusive cannabis industry. We are paving a path forward for a legacy rooted in dignity, justice, care, and consistency. The brands we build will redefine growth, social impact, and social equity. This is our time. I'm proud and excited to lead the vision of The Parent Company."

Michael Auerbach, Chairman of SCAC and The Parent Company, added, "This is an industry defining moment. With its experienced management team, advanced infrastructure, industry leading operational efficiencies, proven strategy of brands, and cultural influence, The Parent Company will help shape the future of cannabis in the U.S. and beyond as well as begin to repair and rectify the wrongs of prohibition."

Steve Allan, The Parent Company's CEO, said, "With both the most comprehensive vertically integrated platform and brand portfolio in California, and the healthiest balance sheet in cannabis, we will reshape theindustry in the world's largest cannabis economy."

For transaction details, investors and security holders may obtain a copy of the final prospectus (the "Prospectus") associated with the Transaction on SEDAR at http://www.sedar.com and SCAC's website at http://www.subversivecapital.com/s/Prospectus.

Effective on closing, the senior management team and board of directors were reconstituted as follows:

Board of Directors:

The Parent Company Investment Highlights

AdvisorsCanaccord Genuity Corp. served as financial advisor to SCAC. Blake, Cassels & Graydon LLP and Paul Hastings LLP acted as legal counsel to SCAC. Benesch Friedlander Coplan & Aronoff LLP served as U.S. legal advisor and lead transaction counsel, Boies Schiller Flexner LLP as U.S. transaction counsel,and Bennett Jones LLP as Canadian counsel to Caliva.Cooley LLP and Cassels Brock & Blackwell LLP acted as legal counsel to Left Coast Ventures. Cummings & Lockwood LLC, Reed Smith LLP, and Aird & Berlis LLP acted as legal counsel to Shawn "JAY-Z" Carter and his affiliate entities. Stikeman Elliot LLP acted as legal counsel to Canaccord Genuity Corp.

About The Parent Company The Parent Company (TPCO Holding Corp.) (NEO: GRAM.U, GRAM.WT.U,OTCQX: SBVCF, SBVQF) is California's leading vertically integrated cannabis company combining best-in-class operations with leading voices in popular culture and social impact. The Parent Company brings together global icon and entrepreneur Shawn "JAY-Z" Carter, entertainment powerhouse ROC NATION, California's leading direct-to-consumer platform CALIVA, and leading cannabis and hemp manufacturer, LEFT COAST VENTURES, to form a cannabis industry leader for the post-prohibition era. Chief Visionary Officer Shawn "JAY-Z" Carter, one of the most recognized and celebrated entrepreneurs of our time, will guide The Parent Company's brand strategy in partnership with Roc Nation, the world's preeminent entertainment company with a roster of culture-making artists, athletes and influencers. The brands we build together will pave a new path forward for a legacy rooted in equity, access, and justice.

About Roc Nation

Roc Nation, founded in 2008 by JAY-Z, has grown into the world's preeminent entertainment company. Roc Nation works in every aspect of modern entertainment, with recording artists, producers, songwriters, and more. Roc Nation's client list includes some of the world's most recognizable names in entertainment, from Rihanna and Rapsody to Buju Banton and Snoh Aalegra. Roc Nation is a full-service organization, supporting a diverse roster of talent via artist management, music publishing, touring, production, strategic brand development, and beyond. Roc Nation Sports was founded in 2013, bringing the organization's full-service touch to athletes across the NFL, NBA, MLB, and global soccer. For further information, visit rocnation.com.

Forward Looking Statements

This press release may contain forward-looking information within the meaning of applicable securities legislation which reflects The Parent Company's current expectations regarding future events. The words "will", "expects", "intends" and similar expressions are often intended to identify forward looking information, although not all forward-looking information contains these identifying words.

Specific forward-looking information contained in this press release includes, but is not limited to, statements concerning the ability of The Parent Company to execute on its growth strategy and the future state of cannabis regulation in the United States. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond The Parent Company's control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward-looking information. Such risks and uncertainties include, but are not limited to: inability to obtain requisite regulatory or shareholder approvals, changes in general economic, business and political conditions, changes in applicable laws, the U.S. and Canadian regulatory landscapes and enforcement related to cannabis, changes in public opinion and perception of the cannabis industry, reliance on the expertise and judgment of senior management, as well as the factors discussed under the heading "Risk Factors" in the Prospectus which is available on SEDAR at http://www.sedar.com. The Parent Company undertakes no obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

Contacts: The Parent CompanyMedia [emailprotected] Investor Relations [emailprotected]

Subversive CapitalMediaBerrin Noorata, [emailprotected] Investor Relations [emailprotected]

SOURCE Subversive Capital Acquisition Corp.

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Subversive Capital Acquisition Corp. Closes The Largest Cannabis SPAC In History And Announces The Launch Of The Parent Company With Shawn...