Reformation Taps Model and Actress Camille Rowe for Holiday … – Sourcing Journal

Posted: October 25, 2023 at 4:27 pm

Reformation has captured the sartorial style of French-American model and actress Camille Rowe with a new capsule collection.

Inspired by decadence, richness and hedonism, the line of winter essentials includes slip dresses, mens wear-inspired separates, T-shirts, sequined skirts and gowns and regeneratively-grown cotton denim.

The 15-piece line, which comes in a variety of color ways including black, nude, Barbie pink and forest green, ranges in price from $48 to $378.

A longtime fan of the Los Angeles womens wear brand, Rowe released a summer line of 70s-inspired staples with Reformation in 2014.

Rowe was an early consumer of the brands vintage pieces when she moved to New York in 2010, including the Laurien and Beyla dresses, which served as inspirations for the new silhouettes.

A paragon of chic and effortless French girl style, Rowes styling across the campaign is simple and understated.

In keeping with Reformations commitment to sourcing more eco-conscious materials, the line includes deadstock fabrics, Bluesign Certified eco-silk, Regenerative Nativa Wool and its 90-percent recycled cashmere blend.

The line also features denim styles made in Turkey with regenerative organic cotton.

Earlier this spring, the brand announced plans to become fully circular by 2030, based on the Ellen MacArthur Foundations guiding principles for a circular economy.

Reformation said it plans to transition to renewable and regenerative versions of virgin inputs, which make up 13 percent of its material profile today.

The collaboration with Rowe is the third in a string of Reformation collabs this fall, including a two-piece sneaker drop with Paris-founded footwear brand Veja.

The brand also released a collaboration with theNew York City Balleton a 19-piece line of balletcore-inspired fashion.

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Reformation Taps Model and Actress Camille Rowe for Holiday ... - Sourcing Journal

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