Why are pro sports teams interested in esports? It’s the gambling, for one – Polygon

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Andy Miller, chairman and co-founder of NRG Esports, said he thought the growth of gambling on esports was inevitable. In fact, he thinks its a big reason why professional sports teams are interested in the space at all.

Miller was sitting on a panel at the Game Developers Conference with other team owners, including Splyce CEO Marty Strenczewilk, Team Dignitas CEO Jonathan Kemp and Cloud9 board member Dan Fiden. During the question and answer portion of the panel, one audience member broached the topic of gambling. Miller seemed excited about the prospect of its growth, while the other panel members nodded along.

I think of gambling as in daily fantasy, Miller said. I think its going to be a big part of esports. I think, frankly, its one of the reasons why were seeing a lot of traditional sports teams interested in [the space]. Its a big opportunity.

A sort of land grab began in 2015 when NBA star Rick Fox paid more than $1 million for Gravity Gaming. In 2016, the Philadelphia 76ers became the first North American sports team to acquire an esports franchise, merging Team Dignitas and Team Apex under their banner. Then 2017 started with news that the NHLs Boston Bruins had invested in Splyce.

The trend, say the panelists, is likely to continue because of simple demographics. Its a fact that esports fans are younger and more engaged that traditional sports fans, and there are more of them every day.

One of the pillars of making money off them, Miller said, will be gambling.

[Pro sports teams] missed the opportunity with daily fantasy. The NFL should own fantasy football, and they dont. ... But, I think its an inescapable part of esports and could probably... be a real positive if harnessed for viewership.

Miller said that he saw skin trading and gambling in Valves Counter-Strike: Global Offensive as just the beginning.

I think we started a little bit with CSGO, we saw it start in the wrong way and I think it will come back in a way thats productive and safe.

Miller also said player unionization was just as inevitable as the growth of gambling.

Its just going so fast, Miller said. A few years ago, the teams were all run by the players on the team. Now, were talking about billionaires who own NFL teams. Its expansion. Its incredible.

Most of our players each have their own lawyer. ... So were starting to see with CSGO, the players getting together. And we welcome it, as owners. Its a really important thing. Because if theres a players union, then theres rules about contracts and theyll hold their contracts. Its really hard to hold a 16-year-old to his contract.

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Why are pro sports teams interested in esports? It's the gambling, for one - Polygon