Video game gambling arrives in Atlantic City – NorthJersey.com – NorthJersey.com

Pharaoh's Secret Temple video gaming machine at Tropicana Casino. Noah K. Murray/Special for the Record(Photo: Noah K. Murray/Special to NorthJersey.com)

These video game gambling machines - such as Danger Zone - in Atlantic City are the first of their kind in the U.S.(Photo: Noah K. Murray/Special for the Record)

Thousands of slot machines stillawait visitors to any Atlantic City casino, as they have for almost 40 years.

But at Tropicana and the three Caesars Entertainment casinos, a handful of new machines amidthe slots areintended to lure those seeking a different gambling experience.

The words VIDEO GAME GAMBLING on the sides of the Danger Arena and Pharaohs Secret Temple games beckon patrons, andlast week, the games the first such skill-based gamesat any casinos in North America,game maker GameCo Inc. said attracted some novices.

"Danger Arena is a first-person action game that appeals to a more 'core' gamer audience, similar to XBox games like Call of Duty," said GameCo founder Blaine Graboyes. "Pharaoh's Secret Temple appeals to a more casual audience and is similar to mobile 'match 3' games such as Candy Crush."

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Danger Arena machines debuted in October, while the latter game was just installed at Tropicana last week. Both are now offered at each of the four casinos, with a total of 30 machines.

Part of the goal of the casinos is to getmillennials many of whom play video and social media games regularly but arent attracted to slot machines to spend more time and money because oftheir enjoyment of the games. Atlantic City casinos are eager to find new profit sourcesbecause the city's combined casino revenuehasfallenby more than 50 percent since Pennsylvania and New York opened their casinos near the New Jersey border in 2006. The number of casinos has declined to sevenfrom 12 in 2014.The video games are an example of efforts by state regulators to consider a variety of gambling options to help boostAtlantic City casinos and raise more tax revenue.

Reaching millennials is not just a concern in Atlantic City. The Las Vegas Convention and Visitors Authority saidthe percentage of visitors there who gambled had declined to 71 percent in 2014from 87 percent in 2006. The percentages of those who gamble by age group is telling. Seventy-eightpercent of baby-boomer visitors to Las Vegas gamble, followed by 68 percent ofGeneration Xand 63 percent of millennials.

Graboyessaidvideo games have been around so long that even somepeople in their 40s and 50s are experienced players. (Duringseveral hours at Tropicana and Caesars, no senior citizens were observedeven considering playing the video games.)

"We staff brand ambassadors at the games to answer questions and collect exit interviews, and from that we know that 60 percent of players so far have been under 40 years old," Graboyes said. Graboyes, who founded GameCoin 2015, said in September that the company had raised $8.3 million in venture capital to fund the launch at the Atlantic City casinos.

Peak activity, not surprisingly, has been nights and weekends. Half of the players interviewed said they would not have gambled if not for the video game machines, which Graboyes said bodes well for casino revenue. About 90 percent of the money gambled has gone back to the players, Graboyes added, which is similar to what casinos pay back on slot machines.

Atlantic City was chosen as the first location for the games,Graboyes said, to pay homage to his childhood visits to Atlantic City from Bucks County, Pa.

This is the first time Ive seen something like this, so I figured Id give it a try it looks kind of fun, said Kayla Jones, 30, of New Haven, Conn., after a couple of rounds of Danger Arena. Guys will definitely like this.

Another millennial, Mike Wasyliszyn of Carteret, looked over the Danger Arena games but then walked away.

I like to gamble, but I wouldnt gamble over video games its two totally separate things, Wasyliszyn said. I play Xbox and I like video games, but if I want to do that, Ill just stay home. Here, I prefer games like blackjack or craps.

Justin Miele, 38, of New Rochelle, New York, perused the games as well but said he declined because he is not a big video gamer.

I have some friends who would be interested in this, though, Miele said. Thing is, I havent seen anyone actually playing it yet.

Indeed, the games drew little notice at Tropicana at lunchtime on Feb. 17, a Friday, even with the PresidentsDay holiday weekend ahead.

Carlyn Davis of Queens, though, did take a chance on Pharaohs Secret Temple.

Ive played this type of game on my [smart]phone, Davis said. I have younger relatives who play slots, but theywould prefer to do this, I think.

I like to gamble, but I wouldnt gamble over video games its two totally separate things. I play Xbox and I like video games, but if I want to do that, Ill just stay home. Here, I prefer games like blackjack or craps.

Yeong Kim, who was visiting from Fairfax, Virginia, said he didnt much care for Pharaohs Secret Temple after a few tries at Caesars. (Ballys and Harrahs also offer the games).

My wife likes it more she says its like Candy Crush, Kim said. My kids would love it, though;they are 27 and 25. Ill tell them about it.

David Gargaro of Baltimore found that the Temple game reminded him of Bejeweled, another popular video game.

But theres too much skill involved, Gargaro, 30, said with a laugh. Its more daunting when youre gambling with real money, I suppose.

Only Jason Mejzak, 42, of Williamstown,in Gloucester County, found his experience so unappealing that he has written off the games for good.

The screen doesnt work, its too greasy, Mejzak said.

Players can choose five price points from 50 cents to $20 with either game. With Danger Arena, players must wipe out seven 'botsin 45 seconds to break even while knocking off 10 of the cartoon robots gets you 25 times your money.

There are 10,000 unique maps, or virtual locations, with Danger Arena each with a different level of difficulty. That means that as with poker and blackjack, luck as well as skill plays a role because an easy board could lead to easy money, while even a very skilled player could be overmatched by one of the most difficult maps. The maximum payout in one game on Danger Arena is $5,500,if a player lucks into the maximum instant cash prize of $5,000, then bets $20 and knocks off 10 or more 'bots to win 25 times his or her bet.

Graboyes said he plans to roll out more new games racing and martial arts fighting are among the other types and inmore locations overthe course of the year. Some of the new sites will be other Atlantic City casinos.

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