Everton announce club-record sponsorship deal with gambling company Stake.com – The Athletic

Everton have announced a club-record sponsorship deal with gambling company Stake.com.

The agreement, which will net Everton in excess of 10 million per season, replaces the clubs existing sponsorship deal with Cazoo.

In January 2020, chief executive Denise Barrett-Baxendale said in an ideal world that Everton would not be sponsored by a gambling company, and would prefer a different type of sponsor.

They were sponsored by Kenyan betting firm Sportpesa between May 2017 and May 2020, ending that deal two years early after a strategic review.

However, the club have now returned to the gambling world after announcing a multi-year partnership with Stake.com, believed to be the largest of any club outside the 'big six'.

Stake.com was founded in 2017, and also sponsor the UFC.

Last season, the clubs commercial plans were upset by the sanctioning of Uzbek-born billionaire Alisher Usmanov, with Everton ending several deals worth in the region of 20 million.

A club statement said: Everton Football Club has confirmed a club-record main partner agreement with Stake.com.

The multi-year partnership with the leading casino and sports betting platform will commence on 1 July and is the highest value front-of-shirt deal in the clubs 144-year history.

As Evertons main partner, the Stake.com brand will feature on front of the mens and womens playing shirts as well as appearing on screens and media backdrops at Goodison Park and Finch Farm and across the clubs digital platforms.

Barrett-Baxendale added: Stake.com is an ambitious organisation with impressive growth plans and were all very excited to enter into a partnership with them at this stage in their journey.

My talented colleagues in our new revenue team have made excellent progress in recent months and worked tirelessly to secure what is the biggest main partnership deal in the clubs history Id like to congratulate them on this achievement and, on behalf of everyone at the club, express my gratitude to Stake.com for choosing Everton as a long-term partner.

(Photo: Getty Images)

Read this article:

Everton announce club-record sponsorship deal with gambling company Stake.com - The Athletic