Europe’s gambling revenues will increase 7.5% in 2021, but down significantly on pre-pandemic levels – Yogonet International

Europes total gambling revenue will increase by 7.5% this year to 87.2bn gross gaming revenue (GGR)[1] but total gambling market revenue is down by 13% compared to 2019 levels, as Europes land-based gambling sector continues to feel the impact of COVID-19 restrictions, according to an end-of-yeardata report publishedby the European Gaming and Betting Association (EGBA) in partnership withH2 Gambling Capital.

The report, covering EU-27 and UK markets, includes data about Europes gambling market revenues, regulated market shares, popular online gambling products, and various information about national gambling markets, as well as a dedicated section which presents data from EGBA members, including information about their revenues, customers and licenses in Europe.

The report forecasts Europes online gambling revenue to increase by 19% this year, to 36.4bn GGR, but it will not compensate for the recent declines in Europes land-based gambling activity. While Europes land-based gambling revenue is expected to increase by 0.4% this year, to 50.8bn GGR, land-based revenue is down significantly by 32% compared to 2019 levels, due to the Covid-19 pandemic-related restrictions on land-based gambling activity in many European countries.

Growth in online continues, with mobile bettingtaking overThe growth in Europes online gambling market is expected to continue and be accelerated by the pandemic, with online GGR expected to grow approximately 9% yearly and reach 41% of Europes total gambling revenue by 2026, up from a 26% share in 2019. Another trend expected to continue is the increasing use of mobile devices (phones and tablets) for online gambling, with the share of bets from mobile devices this year set to account for the majority (50.5%) of Europes online bets for the first time, and expected to reach 61.5% of all online bets by 2026.

EGBA membersnow account for 36% of Europes online gambling revenueIn addition to overall market data, EGBA has also published aggregated data from its member companies bet365, Betsson Group,Entain, Flutter, Kindred Group,and William Hill in relation to their operations in theEU-27 and UK online gambling markets in 2020.

The growth trend ofEuropesonlinegambling marketcontinuesbut thereremains significant roomforonline developmentin markets,such asFrance, Germany, Italy, and Spain,wherethe onlineshareof the total gambling market is still relatively lowdespite the online markets in these countries being relatively mature. With continued online growth also comes the responsibility to ensure the online market is well-regulated and operators continue to utilize the latest online technologies to promote a stronger culture of safer gambling. Maarten Haijer, Secretary General, EGBA.

EGBA MEMBERS DATA (2020)

Revenue

Customers

Sports betting

Licensing

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Europe's gambling revenues will increase 7.5% in 2021, but down significantly on pre-pandemic levels - Yogonet International