Bally Sports: Changes, gambling coming to regional sports TV – The Athletic

Posted: February 2, 2021 at 7:12 pm

Love or loathe it, legal sports betting is here with a vengeance.

There has been a flood of news about teams, leagues and sports wagering businesses announcing relationships. Last week, it was gambling company Ballys and TV station giant Sinclair formally rolling out their deal to rebrand the Sinclair-owned Fox Sports regional sports networks (RSNs) under the Ballys name.

To help make sense of the name change, the sports betting aspects, and what Sinclair ownership of the channels means, heres what we know so far.

An easy one: Whats happening?

Under a naming rights deal, the Fox Sports regional channels become Bally Sports later this year. For example, Fox Sports Detroit will become Bally Sports Detroit for Tigers, Red Wings and Pistons fans who watch those channels through their local cable or digital providers. This was long expected because Sinclair bought the channels in 2019. Ballys sports wagering technology...

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Bally Sports: Changes, gambling coming to regional sports TV - The Athletic

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