AFL admits error in pulling anti-gambling ad from website – The Age

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It was disappointing that the AFL and ESPN removed the Love The Game Not The Odds campaign from their channels but we accept the AFLs explanation that it was a mistake and acknowledge the commitment to reinstate our campaign.

A VRGF survey in 2018-19 found that participation in sports betting was growing quickly, particularly among men aged 18-24. A Latrobe University survey last year found that 87 per cent of footy fans agreed that young people aged 12-17 were over-exposed to sports betting advertising.

Tobacco sponsorship of sporting events was considered normal for many years before the detrimental effects were acknowledged and action taken, said Lucas.

With research now showing that people aged 18-24 are now the largest group of sports bettors in Victoria, and children routinely quoting the odds, its clear that earlier action on sports betting sponsorship is needed to prevent the normalisation of betting on sport - and ultimately reduce harm from gambling.

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AFL admits error in pulling anti-gambling ad from website - The Age