The Female Finfluencers Bankers Need to Know – finews.com

Swiss finance is home to a burgeoning group of female bloggers. Ex-banker Carolina Newton introduces five of the key finfluencers every banker should be following.

Behind the banking scene, a fast-growing community ofSwiss-basedwomen are attempting a financialrevolution on social media. The discrepancy between the genders in terms of financial education was laid bare ina recent paper by the Organization for Economic Cooperation and Development, or OECD.

The role of finance bloggers shouldn't be underestimated: they helpbanks and financial service providers to increase their customer basis andpointout what ismissing in the world of finance in order to cater to women.

That's why every banker (male or female) should know about the following five Swiss female finance bloggers, follow them, andprobably even learn from them:

Carolina Newton

1. Finelles.comInstagram @finellescom

ClaraCreitz is the founder of Finelles, a learning platform and community for female investors. She has been working in the financial industry for almost ten years in various roles for companies such as UBS, Julius Baer, PwC, and HDI. In 2018 she realized through a discussion with colleagues that despite working for a bank many of them men or women did not take care of their personal finances.

After conducting a survey of 120 women Clara found out: Most of the surveyed women were doing fine with budgeting and basic banking products, but they were completely clueless about investing. Furthermore, she found out that even though these women knew nothing about investing, they were indeed interested in learning about it. As a result, she founded Finelles in order to offer what these women were looking for.

2. Investlikeaysha.com Instagram @ayshavandepaer

Offers a free blog, e-mail course, book club, and a paid program invest at REST in English

Aysha van de Paerhas over a decade of professional experience in private equity and real estate investing with firms such as Aventicum Capital Management, Bowfonds Investment Management as well as EY andPwC. In early 2017, I lost my husband Karl in a road accident while expecting our second child,she says. The new financial reality that followed inspired me to share my personal story and knowledge about investing to help women achieve financial security over the long term.

Showing women how to compensate for the financial disadvantages they face and become confident investors became her mission. She offers several free resources to start learning aboutinvesting, including a free email course available on her blog, a book club on personal finance and investing with over 1,200 members, and a paid program Invest at REST.

3. Liebefinanzen.ch

Instagram @liebefinanzen.ch

Offers free content inGerman

Helga is an experienced travel bloggerand normally travels non-stop. The pandemic put hertravel lifestyle on an immediate hold, and shestarted to rethink her personal financial situation.Hercomprehension and knowledge ofthe stock market, ETFs, and investing in generalis entirely self-taught:she has neither a background in finance nor a college degree.

Her personal investment journey isavailablefor freeonliebefinanzen.ch: Myblog is addressed to stock market beginners.My goal isto reduce inhibitions and take away fears of contactwith the world of finance. I do not believe in tradingand speculation on the stock marketwhich is why I write about long-term investments and wealth creation,says Helga.Her goal is to retire at 50 and having the choice to work as much or as little asshe would like.

4. Loveandfinance.chInstagram @loveandfinance

Offersa free blog, paide-book, money mentoring, and more in English

Elsie'sblog is about how to start investing, her own wealth updates as well as about her financialfailures (such as never creating a prenuptial agreement). I've become inspired by others and hope tobean inspiration as well to those who have experienced similar setbacks in love and finance, explainsthe 30-something divorcee, who worked in finance for a long time. She never applied what she learnedon the job to her personal finance but decided to changethat in order to become financiallyindependent. In addition to her blog, she offers ane-bookwhich helps people get on the path offinancial independence with a particular focus on Europeansand Swiss.

5. Missfinance.chInstagram @missfinance.ch

Offers free content in German

Angela Mygind currently works as an executive assistantand spent severalyears in the tourism industrybefore that. I observedwhen talking tomyfemale friendsthat theywantedto take care oftheirfinances,buttheirlack of knowledgeprevented them from doing so.Aftermany books,blogs,articles, and Youtube videos,Irealized that investing is not as hard as it looked.

Finding the right information and ideas was the hardest part about her financial education journey, which is why shedecided to share her experience. Her blog offers free educational content about topics such as theSwiss pension system (Pillar 3a), stock market investments, ETFs, and the respective investmentplatform.

Carolina Newtonis the operating chief and a board member of Swissfintechladies, anetwork for women in the finance and tech industry. She believes income inequality can be more adequately addressed by a wider participation in financial markets. Educating women about investing is one aspect to solving the problem. Newton, who began her career as a forex broker, has more than ten years experience in banking and finance.

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The Female Finfluencers Bankers Need to Know - finews.com