We’re launching an election-season ad campaign to fight fake news, and we need your help – USA TODAY

Alexander Heffner and Alan C. Miller, Opinion contributors Published 5:00 a.m. ET Sept. 13, 2020 | Updated 10:04 a.m. ET Sept. 14, 2020

Don't fall for misinformation on voting and candidates in 2020. Protect yourselves and democracy by verifying facts and breaking out of your bubbles.

In the 2016 presidential election, foreign and domestic disinformation flooded social media platforms, misled and misinformed Americans and sought to depress turnout, especially among historically marginalized young and Black voters. Memeswith false information were deliberately directed toward voters on Twitter and Facebook to deter people from voting.

Once again in 2020, disinformation about the election including the voting process has been spread widely and endangers our democracy. U.S. intelligence officials have issued warnings about ongoing tactics to hack Americans, manipulate the mediaand sow confusion about the campaign and election. President Donald Trump himself hassuggestedthat peoplevote twice, which is illegal, and has amplified electoral and QAnon conspiracies.

Thats why our organizations, the News Literacy Project and The Open Mind Legacy Project, are distributing public service announcements around the country this week to combat malicious fabrication, botsand online trolls that seek to mislead voters and suppress voting. These engaging and animated PSAs will seek to inoculate voters against viral deception about how and when they can vote and encourage them to be skeptical about the election information they encounter.

We fully expect the onslaught of disinformation to ramp up over these next weeks, including more pernicious and deliberate attempts to stymie voters and effectively deny them their franchise. Its essential to repel these efforts to dupe voters into believing that they can vote via text, social media, or telephone, that the election has been postponed or canceled, or that polling places have closed or moved.

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Our PSAs, which will air in Spanish and English, debunk myths about voting,encourage voters to break out of their filter bubbles, and advise them to verify facts with multiple sources before sharing social media posts. The campaign will focus especially on Black and Latinx populations particularly hard hit by the pandemic that were targeted in previous election-related misinformation campaigns and remain vulnerable to suppression.

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Earlier this year, during the initial stage of the coronavirus, Americans were voting in primaries and caucusing around the nation with little guidance on how to safely and reliably participate in our elections during a pandemic. Now, in addition to the continued public health advisories about mask wearing and social distancing, we need to increase public awareness to safeguard the countrys public life as well as our public health.

In the absence of more rigorous social media standards, spam protectionand the passage of legislation like the Honest Ads Act that establishes transparency in digital advertising, we know there will continue to be memes, robocallsand other nefarious online dirty tricks designed to hurt voters.

In 2016, most Americans did not know that they were victims of a cyberespionage campaign, and neither the government nor social media platforms wereable to protect the integrity of the airwaves or the digital ecosystem. This year can be different. Even during the pandemic, we have effective virtual means to communicate with our communities, neighbors, co-workersand classmates to ensure that the electorate stays informed.

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We need to work together to preserve a fact-based future. Americans can protect themselves and our democracy by correcting misinformation in real time, staying vigilant for deepfakeor cheapfake videos, not sharing articles they have not read, and remaining skeptical about any information about voting they encounter. Remember: Voting depends on you, and democracy depends on us.

Alexander Heffner (@heffnera)is the host of The Open Mind on PBS and president of The Open Mind Legacy Project. Alan C. Miller (@alanmillerNLP) is the founder and CEO of the News Literacy Project.

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We're launching an election-season ad campaign to fight fake news, and we need your help - USA TODAY