What Hyun Bin and Son YeJins wedding says about the evolution of Korean celebrity culture – VOGUE India

2022: Fans who had been manifesting the Crash Landing On You couples happy ending were finally gratified when the couple confirmed on Instagram that they were getting married. She always makes me smile, Hyun penned in a heartfelt letter, while Son wrote, He makes me feel warm and protected.

Son YeJin and Hyun Bins wedding heralds the arrival of a healthier dynamic between Korean celebrities and their fans

That Son and Hyun were showered with love and blessings from their fans is evocative of a changing mindset in K-entertainment, given that certain celebrity couples have met public censure in the pastespecially within the K-pop industry. Further proof can be found with EXO's Baekhyun and Girls' Generation's Taeyeon, who were compelled to break up shortly after going public with their relationship in light of the fan backlash.

In the quest for cultural context on this phenomenon, we turned to popular K-drama critic, The Fangirl Verdict for answers. K-pop idols are generally marketed as being single and available to fuel the fangirl/boy fantasy that theres a sliver of a chance they could someday date that dream celebrity. Its not unheard of for K-pop stars to have no-dating clauses in their contracts to keep this fantasy alive, she explains. This further translates into a certain amount of possessiveness among fans over whom their idol should date. Ive come across cases where fan loyalty towards a K-celeb has been eroded because the person they chose to date or marry was deemed a poor or perplexing choice, she adds. However, the mindset appears to be evolving as celebrity couples are increasingly being met with public support, such as A-lister Park ShinHye who recently announced her pregnancy and marriage to fellow actor, Choi TaeJoon.

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What Hyun Bin and Son YeJins wedding says about the evolution of Korean celebrity culture - VOGUE India