Samsung pioneering the evolution of digital air solutions – Boksburg Advertiser

From palm frond to ground-breaking WindFree technology a sustainability leader and technology innovator

Modern air conditioning relies on the process of evaporation to cool and humidify the air at the same time. While this concept is constantly being improved upon, its roots extend back to ancient *Egypt, where reeds were hung in windows and moistened with trickling water. When wind blew through the window, the water evaporated and helped to bring down the searing Saharan heat. Later, in ancient Rome, water from aqueducts were circulated through the walls of some homes to cool3 them. In medieval Persia cisterns and wind towers were used to cool buildings during the hot season.

The first air conditioner resembling the system we know today was installed in a home in the United States of America in 1914. Inventors understanding of scientific principles had grown in leaps and bounds between ancient Egypt and early 20th century US. The principle of evaporation remained intact, but the process was now achieved by driving air through water-cooled coils.

A little over a century after this invention, air conditioners are now widely in use across the globe, in homes, businesses and cars. Most of the air conditioning systems that are used today still rely on these methods. Because Samsung has always understood the importance of being agile in this fast paced and ever-changing evolution of technology the company has designed innovative digital air solutions that connect with the changing values and needs of modern-day life. Also, Samsung has over the years committed itself to offering a meaningful experience that both meets the various demands of customers and improve the quality of consumers lives.

The move from centuries of palm frond to ground breaking WindFree technology showcases Samsungs passion of continuously evolving its products to offer the latest digital innovation to its customers. This new WindFree technology with a 10-year warranty is evidence of Samsungs significant amount of experience in the air-conditioning market. Over the years, Samsung has been recognised and won a few technology innovation awards. The company believes that it is because innovation and people-centred excellence are not just buzz words, but the core values within Samsung. It also believes that innovation is key as well as the people who will be using the products.

Samsung has over the years ensured that its digital air solutions are catering to the demanding and varied climate changes of the African continent. As a socially-responsible organisation that knows the importance of producing environmentally friendly products Samsung has managed to create some of the most energy efficient air-conditioning products available. Its WindFree air-condition product range is designed to reduce energy consumption and assist in cutting back on the carbon footprint.

Samsungs efforts in reducing the impact of humans on the planet were recently recognised by the U.S. Environmental Protection Agency (EPA) when it received two awards in recognition of the companys accomplishments as a sustainability2 leader and innovator. Some of the other Sustainability awards2 include:

These awards are highlighting Samsungs heritage of achievements in developing ground-breaking innovations that propel the industry forward.

1 Terms & conditions apply

21 ASHRAE (the American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines Still Air as air currents moving at speeds below 0.15 m/s, with no cold drafts. Samsung Wind-Free Air Conditioner

3 Tested on the AR07T9170HA3 model, based on the power consumption of Fast Cooling mode vs. WindFree Cooling mode.

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Samsung pioneering the evolution of digital air solutions - Boksburg Advertiser