Pubstack Announce ‘State of Programmatic and Evolution Perspectives for 2022’ Webinar – ExchangeWire

The ad tech industry has seen its fair share of changes over the last decade, marked by substantial shifts in the sector each year.

To name a few: the launch of Prebid in 2015, the switch from a second-price to a first-price auction, video outstream implementations, privacy, identity, contextual advertising, and server-side technologies, amongst many others.

All these evolutions happened within a relatively small period of time and contributed to a drastic change in the way publishers monetise their inventory. Thus, navigating this fast-paced environment nowadays is a real challenge.

So, as a new year begins, many digital media actors might wonder: where exactly does the industry stand at the moment? How do all these innovations affect the market overall? And where is all of this complexity driving the industry towards?

During its first webinar of the year, Pubstack will be discussing the challenges and opportunities that await us during 2022, plus how to tackle them, so that publishers can refine their plans for the year ahead.

By the end of the session, you will have an overviewof the global ad tech market consolidation and rebound over the last year; the different server-side solutions on the market, and how they work; and much more.

The event will take place on Thursday, February 24th, 2021 at 3:00 pm CET (9:00 am EST). Register here.

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Pubstack Announce 'State of Programmatic and Evolution Perspectives for 2022' Webinar - ExchangeWire