YETI billboard in Texasapparently poking fun at Jeff Bezos and Elon Muskgoes viral – Outside Business Journal

See space. Save billions.

Austin, Texas-based YETI Coolers last week unveiled a billboard over its flagship store in Austin emblazoned with those words, set against a backdrop of mountains and starry skies.

The apparent butt of this joke is the space race between billionaire Elon Musk and Jeff Bezos. Musks SpaceX announced this year its plans of building a state-of-the-art manufacturing facility in Austin. Bezos recently took an 11-minute flight to space that cost over $2.5 million per second, as the El Paso Times reported.

Read more: Peak Design battles Amazon knockoff with humor

With SpaceX and Tesla and everyone trying to get to Mars out of Texas it seems, we love the outdoors, and theres a lot of space out there, Paulie Dery, YETIs vice president of marketing, told Business Insider last week. Theres a big chunk of the world on this planet, and we think its pretty special and it doesnt cost you billions.

This is not the first tongue-in-cheek billboard that YETI has placed over its property. A past ad, also apparently Musk-related, depicted migratory ducks with the caption Theyre probably from California too. Ostensibly, that joke referenced the many business leaders who have relocated to Austin in recent years, including Musk himself, who moved in 2020 due to disagreements with Californias COVID-19 policy.

With a new Tesla factory under construction just outside Austin and an industrial site nearby that Musk is eyeing for The Boring Companya new creator of transportation, utility, and freight tunnelsthe billboard jabs from YETI are likely just getting started.

More:

YETI billboard in Texasapparently poking fun at Jeff Bezos and Elon Muskgoes viral - Outside Business Journal