Europe Cloud Computing Market share research by applications and regions – Play the Music

4 major trends influencing the Europe cloud computing market size over 2019-2026

Rising necessity to reduce maintenance and procurement costs in IT infrastructure is a major reason driving the growth of Europe cloud computing market. Cloud service providers provide on-demand resources such as networking, applications and storage according to the per-per-use business model. This enables businesses to scale up or scale down cloud services on the basis of their requirements, leading to a fairly steady adoption rates of cloud computing platforms.

Robust expansion by prominent cloud vendors is also likely to stimulate the regional market trends. In December 2018 for instance, AWS introduced three data centers in Sweden, enabling various businesses in the country integrate cloud computing and data storage systems in their operations. This apparently has helped AWS hold a large share of Europe cloud computing market.

Global Market Insights, Inc., estimates the Europe cloud computing market is estimated to be worth USD 75 billion by the year 2026.

Favorable European government reforms which encourage utilization of cloud solutions in enterprises is augmenting the demand for cloud computing platforms across the region. Increasing dependence on U.S-based cloud service providers and major data security concerns have also led to the regional governments enforcing norms to lower this dependency on cloud providers such as like Google, Microsoft and AWS. Reportedly, France and Germany teamed up in Gaia-X in October 2019 to provide cloud computing services across Europe and to reduce dependency on U.S-based cloud service providers.

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Enumerated below are trends that can impact Europe cloud computing industry outlook through :

Shifting preference towards SaaS cloud computing services

Estimates claim that the SaaS cloud computing services held 65% of Europe cloud computing market share in 2018. SaaS provides high flexibility and scalability rates and reduces the need for large-scale infrastructure since it can be accessed through web browsers and various mobile devices. It is also used to provide CRM (Customer Relationship Management) applications which enable businesses to utilize benefits such as pay-per-use subscription models which are inexpensive.

This factor coupled with rising adoption rates of machine learning and AI technologies are fueling the demand for SaaS cloud computing services across Europe.

Growing inclination of public cloud deployment models by European SMEs

The public cloud deployment services held 50% of Europe cloud computing market share in 2018 owing to growing inclination toward using public cloud computing models by European SMEs and startups. The public cloud services not only reduce unnecessary expenditure on IT resources but also can handle unpredictable workloads.

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According to Directorate-General of EuroStat (European Commission for Statistics), public cloud adoption rate in startups was more than 11% as compared to large enterprise in EU. Since this deployment model enabled easy resource sharing amid numerous enterprises, public cloud usage is likely to increase across Europe in the upcoming years.

Surging adoption rates of cloud computing solutions in retail sector

In recent times, the retail sector is observed to leverage consumer data in order to improve business intelligence and provide better customer experience. Centralized invoicing through the cloud and interconnected POS (Point-of-Sale) technologies are enabling retail firms to deliver enhanced customer services. Earlier in October 2018, Metro AG transferred 100 business systems to SAP S/4HANA and Google Cloud Platform (GCP) which helped the German retailer to offer automated digital invoices to its customers. Moreover, it also improved the companys invoice processing system for its wholesale consumers.

Germanys expanding ICT infrastructure and automotive sector

Germany held 18% of the Europe cloud computing market share in 2018 and is expected to grow substantially in the estimated timeframe. The regional growth can be attributed to the rising adoption of cloud computing technologies by the automotive sector in Germany. In March 2018 for example, Daimler AG used Microsoft Azure cloud services to come up with a range of vehicle IoT apps and telemetry solutions.

The regional ICT infrastructure has also been depicting a notable enhancement, which has further led to the increasing adoption of the cloud. As the inclination toward Industry 4.0 rises and the regional firms increase their adoption of SaaS, Germany is anticipated to emerge as a vital growth avenue for Europe cloud computing market.

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Europe Cloud Computing Market share research by applications and regions - Play the Music