Stone furniture-maker Pure CF completes major order for Asian food chain Wagamama – Stoke Sentinel

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Bespoke furniture manufacturer Pure CF has completed a major order for restaurant chain Wagamama.

The Stone company has manufactured more than 200 items of furniture for the Asian food chain's American restaurant, in Fifth Avenue, New York.

It is the first Manhattan restaurant to be opened by the Japanese-inspired noodle bar, which has more than 150 locations worldwide.

Pure CF, based at the Whitebridge Industrial Estate in Stone, shipped out 214 individually hand-made items of furniture, including wooden stools, benches, booth seats and tables.

The company boasts a client-base of big-name restaurant chains including Harvester, Cafe Rouge, Bella Italia, Pizza Express and Jamie's Italian.

Wagamama's new American restaurant boasts more than 200 pieces of furniture manufactured in Stone.

Executive chairman Paul Gill said: Pure CF are proud to have been supplying bespoke contract furniture to Wagamama for more than five years, working alongside their professional in-house project team on both new sites and improving existing sites.

We are also really proud that our furniture, made at our premises in Stone, has taken pride of place in Wagamama's Fifth Avenue restaurant. This latest venture strengthens a long-standing relationship with Wagamama, which sources the furniture for its restaurants exclusively from Pure CF."

Paul added the relationship with Wagamama is going from 'strength-to-strength' and confirmed the company will supply furniture for its next restaurant, in Italy.

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Richard Pratt, project manager at Wagamama said: Pure CF have been working with us in the UK for a number of years, helping us to continually innovate the customer experience, while maintaining our iconic sharing refectory tables and benches.

It was therefore a natural choice for us to partner with Pure CF as we took Wagamama stateside and into New York City. Pure CF worked with us from the initial design stage, supporting us to shape the restaurant into what has become known as the Wagamama brand marketing tool.

"With their dedication, professionalism and on-site expertise working with our American partners, we have delivered a ground-breaking and game-changing Wagamama restaurant at the heart of New York City."

Pure CF, has a workforce of about 120 staff and boasts a turnover of more than 8.5 million. Locally, the company has fitted out The Swan with Two Necks, in Blackbrook, Newcastle, and The Wayfarer and Roo's cocktail bar, both in Stone.

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Stone furniture-maker Pure CF completes major order for Asian food chain Wagamama - Stoke Sentinel