Real Madrid C.F. Reaches The 100 Million Likes Mark On Facebook – PR Newswire (press release)

Founded in 1902 asMadrid Football Club, with the Santiago Bernabu Stadium in downtown Madrid as its home since 1947, the brand has gone through a strategic digital transformation with the rise of social, mobile, and video content. The Club's rise as a leader in social media, and on Facebook in particular, has been well documented through a series of industry-leading achievements:

"The extraordinary global fanbase of Real Madrid is reflected in this historic milestone. It fills us with pride, and encourages our club to continue striving for leadership across the entire social media landscape," said Jose Angel Sanchez, Chief Executive Officer of Real Madrid. "We have a fantastic relationship with Facebook, and with the help of their strategic guidance and partnership we have built a powerful and highly engaged audience on the platform."

The club has remained loyal to Facebook and is extending that loyalty to other platforms within the Facebook family as well including Instagram, Messenger, and Oculus.

For more information or to see the Facebook social campaigns, please visit facebook.com/RealMadrid.

About Real Madrid C.F.

Founded in 1902 asMadrid Football Club, the team has traditionally worn a white home kit since inception. The team has played its home matches in the 81,044-capacitySantiago Bernabu Stadiumin downtown Madrid since 1947. Unlike most European sporting entities, Real Madrid's members have owned and operated the club throughout its history.

In domestic football, the club haswon a record32 La Liga titles, 19Copa del Rey, 9Supercopa de Espaa, 1Copa Eva Duarte, and 1Copa de la Liga. In international football, the club haswon a record10 European Cup/UEFA Champions League titles and a joint record 3Intercontinental Cups, as well as 2UEFA Cups, 2UEFA Super Cupsand aFIFA Club World Cup.

Real Madrid was recognized as theFIFA Club of the 20th Centuryon 23 December 2000, and named Best European Club of the 20th Century by theIFFHSon 11 May 2010. The club received theFIFA Centennial Order of Meritin 2004. The club is ranked first in the latestIFFHSClub World Ranking, setting a new ranking-points record. The club also leads the currentUEFA club rankings.

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SOURCE Real Madrid LC

http://www.realmadrid.com/en

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Real Madrid C.F. Reaches The 100 Million Likes Mark On Facebook - PR Newswire (press release)