Rita’s Italian Ice & Frozen Custard to open first casino location – QSR Web

Rita's Italian Ice & Frozen Custard will open its first casino shop at the Rivers Casino Philadelphia on March 20, as part of Rita's strategy to expand into non-traditional locations, according to a press release.

The Rita's opening at Rivers Casino Philadelphia will be take place during the casino's St Patrick's Day weekend celebration. Casino guests stopping by will get to celebrate the 30th anniversary of Rita's First Day of Spring promotion with a twist on its free Italian Ice giveaway.

To participate, casino guests need to download Rita's mobile app by March 20 to receive a First Day of Spring free Ice offer that can be used one time over the period of a week, between March 20 27.

"As a Philly favorite, we're excited to open within Rivers Casino Philadelphia to create more opportunities for guests to experience Rita's, especially in a non-traditional, entertainment-filled atmosphere like a casino," Linda Chadwick, CEO of Rita's Italian Ice & Frozen Custard, said in the release. "The Rita's model lends itself well to compact, high-volume spaces, so we expect this new shop will be a positive addition to the casino's food line up and a big hit with guests."

While this opening marks Rita's first entrance into casinos, the location will join a variety of existing non-traditional units in theme parks and stadiums, and a first airport location coming soon.

"As Philly's first casino, we're thrilled to be the first casino to feature Rita's Italian Ice," Justin Moore, general manager of Rivers Casino Philadelphia, said in the release. "The first day of spring is the perfect time to bring together two of Philadelphia's most recognizable brands. We can't wait for guests to enjoy frozen treats all year long."

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Rita's Italian Ice & Frozen Custard to open first casino location - QSR Web