21BET from TVBET got updated to Blackjack European Gaming Industry News – European Gaming Industry News

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Hungry in the middle of the Warzone? Heinz has a solution. Gamers know that eating while playing games is one big hurdle, even more so on a map that has just released.

In fact, gamers spend roughly eight hours and 27 minuteseach week playing games so when it comes to Call of Duty, one of the worlds biggest video game franchises, its nearly impossible to take a snack break during gameplay.

To help gamers find more magic in mealtime while playing their favorite video game, Heinz, the Worlds #1 Ketchup brand, teamed up with Call of Duty: Warzone Pacific to identify hidden spots in its latest map Caldera to safely enjoy a well-deserved break and eat a delicious burger with Heinz in real life.

Fans and gamers can tune into Twitch and YouTube this weekend (Friday 17th Sunday 19th December) to watch top Call of Duty: Warzone Pacific streamers reveal Heinz Hidden Spots in-game and enjoy a burger break as they explore the new map.

80% of gamers eat and drink while playing, but its much harder to do this in multiplayer online games like Call of Duty, where an ill-timed break can cost you the match, says Isabella Rizzo, VP of Marketing at Kraft Heinz.

Heinz brings the magic to mealtime, whether youre sitting around the dinner table or enjoying a quick bite mid-game, and now were helping Call of Duty gamers safely recharge with a burger break in one of the new points of interest on Caldera. Here at Heinz, we say just eat. No Defeat.

Top streamers from the UK, US and other brand markets across the globe have joined forces with Call of Duty to map out safe, quiet spots in the new Warzone Pacific Caldera game to ensure that players can take a break to eat a burger and fries without the fear of getting sent to the Gulag.

The launch of Caldera is a unique opportunity for Call of Duty and Heinz to bring our audiences together in new and exciting ways, said Tyler Bahl, Vice President and Head of Marketing, Call of Duty.

As the community explores and discovers the new map, Heinz is giving them a chance to experience the new Warzone offering in a fun and engaging way.

With Hidden Spots, Heinz is making its debut with an ever-growing audience of gamers. But instead of just saying something to them, Heinz and independent creative agency GUT So Paulo partnered with Activision to connect with them directly where they are inside the game.

Since Activisions Call of Duty: Warzone Pacifics Caldera map was launching, it was the perfect moment for Heinz to partner with one of the biggest gaming franchises ever to help hungry gamers find where to stop to eat while they played instead of having to hide.

Heinz is an iconic brand that is used to doing so many incredible things in advertising, so with its debut in gaming, Hidden Spots is yet another way the brand is doing just that, says Murilo Melo, Executive Creative Director at GUT So Paulo.

Gamers usually say that campers are cowards for hiding to ambush other players, but with the worlds favorite ketchup brand partnering with the worlds favorite gaming franchise, Heinz is here to help gamers eat in peace as they fight in the warzone. Were excited for hungry gamers to find these Hidden Spots and hope theyre now able to pass the Heinz without the risk of passing away in the game.

With this initiative, Heinz hopes to get closer to the vast gaming community by giving a little help to them around the world and offering a solution to a real issue that many in the community face on a daily basis.

Hidden Spots is part of the brands masterbrand campaign, It doesnt matter the time or place, which also highlights Heinz flavored ketchups, mayonnaise and barbecue sauce.

Call of Duty: Warzone is a free-to-play, free-for-everyone battle royale experience that more than 100 million players around the world have jumped into play. Call of Duty: Warzoneis integrated withCall of Duty: Vanguard, Call of Duty: Black Ops Cold War,andCall of Duty: Modern Warfare.Call of Dutyand its titles are published by Activision, a wholly owned subsidiary ofActivision Blizzard(NASDAQ: ATVI) and developed by studios (in alphabetical order) Activision Shanghai, Beenox, Demonware,High Moon Studios, Infinity Ward,Raven Software, Treyarch and Sledgehammer Games.

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21BET from TVBET got updated to Blackjack European Gaming Industry News - European Gaming Industry News