Marketing Automation Meets ABM | MarTech Advisor – MarTech Advisor

B2B marketers across the board are embracing Account-Based Marketing. In our latest webinar, we are deep-diving into the use of marketing automation for ABM.

Marketing automation is not new, and nor is account-based marketing. But, bringing the two together is creating a revolution across industries. Suddenly, B2B marketing managers are seeing the potential to not just streamline their clients into key and non-key accounts, but to leverage existing and familiar marketing automation solutions to more easily execute an ABM strategy.

ABM by itself is bringing sales and marketing teams together in new ways, since the basic principle is to approach the acquisition process like one would manage Key Accounts, that is:

This webinar will help you answer the following questions:

Speaker:

David Raab, Principal at Raab Associates Inc.

Widely recognized expert in marketing technology and analytics, and an independent consultant since 1987, specializing in marketing trends, technology strategy, product requirements, and vendor selection, David Raab specializes in advising for marketing technology evaluation and analytics. He is Principal at Raab Associates Inc., which published the B2B Marketing Automation Vendor Selection Tool. Raab has written hundreds of articles for industry publications. Many of these are available without charge at http://www.archive.raabassociatesinc.com.

Moderator:

Ginger Conlon, Contributing Editor at MarTech Advisor

Contributing Editor Ginger Conlon, drives Executive Interviews with CMOs of leading martech companies at MarTech Advisor. As part of MTAs video Q&A series she discusses the latest trends in martech, the challenges of this ever-burgeoning landscape and opportunities therein besides the skill-sets marketing chiefs are on the lookout for to build their teams. Ginger also overlooks MTAs media relations and provides on-site coverage for MTAs partner events. Ginger has covered marketing, sales, and customer service strategies and technologies for more than 25 years. She has in the past been the chief editor of Direct Marketing News and has been cited as a Top 100 Most Social Customer Service Pros on Twitter and a Top 25 CRM Influencers You Should Be Following.

To know how your Marketing Automation can Boost your ABM initiatives, REGISTER NOW.

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Marketing Automation Meets ABM | MarTech Advisor - MarTech Advisor