AI Futures: how artificial intelligence is infiltrating the DJ booth – DJ Mag

Where Endel and apps like it generate hyper-personalised soundscapes with a common goal, and with AI already generating fairly competent music with services like Amper, Boomy and the aforementioned Mubert, it wouldnt be a stretch to foresee a future where streaming platforms adopt this technology to further personalise a listeners experience of the app.

Spotify already features mood playlists, and theres big business around relaxing, therapeutic playlists on the platform. Would there be a time when the same song is heard differently by two different listeners?

Even more than Spotify, I can see someone like Apple doing this, says Cherie Hu. They have a whole ecosystem of Apple Music, Fitness, Health, Apple Watch they could quite easily create something real-time and adaptive.

Music is unlikely to pivot entirely to purely generative, but a completely new style of listening generated by AI, functional and highly personalised is likely to co-exist with our favourite tracks and albums.

Technologies like this, where music stops being music in a strict sense and becomes more like a running water or electricity'as David Bowie once stated, I see it as a future of music, or at least a very pleasant part of it, says Stavitsky.

While Endel isnt competing with traditional releases, the idea of music as electricity, or as content, runs counter to the belief of some artists, who are concerned for their futures if and when the AI is no longer discernible. People dont know the difference when they listen to MP3, a WAV, vinyl, whatever, explains Jaymie Silk, a producer and label owner from Canada, now based in Paris.

People are so trapped in the algorithm bubble, its like, Is what we do [as producers] still useful or not? If all you want to do is release the content, you want to be noticed, you want to be booked, just want the attention, you already have the tools to do it. Its scary to think, How will the audience perceive music in the future? Will they listen to it, is it just noise, is it just an excuse to go to a party? Are we useless as music producers? I dont know.

For some artists, AI will assist them in getting from A to B; for others, itll create the whole journey. But, Silk hopes quality will always prevail. A microwave is not really good for your food, he laughs. But if you need to eat quickly, why not? I think its the same thing.

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AI Futures: how artificial intelligence is infiltrating the DJ booth - DJ Mag