Ayurveda, The Future of Global Healthcare – Outlook India

Butterfly Ayurvedas range of immunity boosters are some of its innovations that help enhance immunity, improve respiratory and overall health.

The COVID-19 pandemic brought into perspective the fragility of our existing healthcare ecosystem. While the healthcare industry is soughting answers to make it more inclusive, holistic, and affordable in the post-pandemic world, Ayurveda has been playing a significant role in shaping the discourse around the new-age healthcare system. The current crisis is a powerful reminder of the need for more sustainable healthcare solutions, and Ayurveda is the saving grace weve all been looking for. Before we proceed, lets delve a little deeper into the science of life.

INTRODUCTION TO AYURVEDA

Ayurveda is an age-old science that has prevailed in India since the pre-Buddhist era. It comprises a holistic understanding of health and caters to the whole body-mind-spirit complex. It is a life science that throws light upon corrective diet and lifestyle measures, with somatic practices like Yoga and meditation, use of herbal remedies and medicine, and rejuvenation therapies like panchakarma, self-massages, etc. It seeks to eliminate the root cause of health issues and caters to every individuals unique body constitution.

AYURVEDA, AN EVIDENCE-BASED SCIENCE

Many believe that Ayurveda has gained a broad perception of being mostly belief-based. However, a close study of the Vedic texts and interactions with learned Ayurvedic practitioners say otherwise. Ayurveda is established on the principles of an evidence-based, rationalistic, and holistic approach. The ancient texts show that Ayurveda has a unique, well-elaborated, and documented pharmacology, pharmacognosy, anatomy, and detailed understanding of disease pathogenesis.

In the words of Sushruta Samdosha samagnischasamdhatu malkriya. Prasanna aatma indriya manaswastha iti abhidhiyate. This roughly translates to: Optimum health in Ayurveda is a state of equilibrium between the doshas, metabolic fire, bodily tissues, excretory products combined with a cheerful mind, high intellect, and keen senses. Disturbance in this equilibrium leads to a diseased state.

BAS CORE IDEOLOGY Herbal healthcare manufacturers like Butterfly Ayurveda, an emerging health and wellness brand of India, have played a vital role in educating the masses about Ayurvedic herbs and their use in everyday life with products like Ayurvedic teas, herbal powders, supplements, tonics, and immunity boosters.

Butterfly Ayurveda is an organization engaged in the research, development, manufacturing, and marketing of Ayurvedic products. Be it healthy snacks, calming teas, nourishing kadhas, or clinically evaluated medicines, BA offers a whole new spectrum of modern, yet authentic, Ayurvedic products that help integrate the power of Ayurveda into our everyday lives. BAs R&D department is the backbone of the organization. The departments approach could be termed as, Validation of Divine Ayurvedic Wisdom through Scientific Knowledge in the Current Era. Dedicated to providing qualitative and effective herbal solutions, the R&D department is committed to product development, quality control, and standardization which offers their customers safe and efficacious Ayurvedic medicines and food products.SOME OF BAS BEST-SELLERS ARE

Ratri Chai, a nighttime tea that helps unwind and restore energy levels at the end of the day.Pancreofly, an Ayurvedic medicine that helps regulate blood sugar levels and lowers cholesterol.

Diabe Choice Cookies, a diabetes-friendly cookie made with coconut palm sugar that is full of flavor, fiber, antioxidants & anti-inflammatory properties.

Suprabhat Chai, a cognition-enhancing good morning tea that helps balance Kapha dosha.

IMMUNITY BOOSTERS

I-Immune, Ayurvedic capsules that help expedite recovery, and increase platelet and white blood cell count.

Bronchiofly, an Ayurvedic cough syrup that helps clear respiratory tracts, protects the lungs and throat against infections

Vita-M, an Ayurvedic medicine designed for men that helps rejuvenate and restore the bodys strength, improves stamina, and increases vigor and vitality.

While these supplements soon became crowd favorites, BA understood the alarming need of the hour and redirected its resources towards developing herbal hand sanitizers, Hello Aloe and Tulsi Neem. Effective and gentle, these sanitizers became a common favorite with the running clinics and nursing practitioners.

DEVELOPMENT OF COVIFLY

BA soon recognized the need for an Ayurvedic medicine that not only boosts immunity but helps treat the symptoms of Covid-19. After thorough research, the R&D team at BA developed an Ayurvedic formulation made with a blend of potent herbal extracts that helps boost immunity against COVID-19, treats flu-like symptoms, and has a broad-spectrum antiviral action. Coronafly/COVIFLY is Butterfly Ayurvedas contribution to the world in the fight against Covid-19. This Ayurvedic formulation helps people recover and alleviates symptoms like high fever, sore throat, dry cough, shortness of breath, body pain, and weakness.

BAS SUSTAINABILITY PLEDGE

Raw Material Sourcing

From the sourcing of raw materials to designing the packaging, they ensure eco-friendly practices are followed throughout. All their raw materials are sourced from the most reliable vendors, who either own certified farms or do contract farming with farmers, ensuring the use of sustainable methods for cultivation and harvesting. The tea leaves used in the teas are procured primarily from the Glenburn tea estate in Darjeeling and Khongea tea estate in Assam. All their raw materials are tested for quality and are given a certificate of analysis before being considered for production.

Packaging

The vibrant packaging represents the vitality of life, while BAs conscious efforts to zero down plastic packaging and use materials locally available such as the wonderful jute string to carry the tea pouches. Another such example is their biodegradable tea bags made of corn and wheat starch. BA ensures that all the ingredients and certifications are listed on the product packaging itself. They believe that transparency empowers the customers to embrace Ayurveda evermore readily and help them make a better choice.

Manufacturing

Blending the wisdom of traditional Ayurvedic methods with modern science, BA develops exciting products while maintaining the purity of ingredients, safety and efficacy of the formulations, and adhering to pharmacopoeial quality standards. All their products are manufactured in GMP-certified units and are licensed by the State Dept. of AYUSH, or by FSSAI. BA has also collaborated with several renowned manufacturing units like Charak Pharma, Blue Star Laboratories, etc. for new product development and large-scale production.

THE ROAD AHEAD

BA aims to harness the growing market potential to become an Ayurvedic wellness hub and generate awareness about the benefits of infusing the goodness of Ayurveda into peoples everyday life.

In its humble endeavor to offer the natural preventive and curative benefits of Ayurveda, BA introduced a holistic range of infusions: Heart Strong infusion, Diabe infusion, and Love your body infusion. These herbal infusions are a delight to drink and help support a healthy heart, manage blood sugar, aid weight management. All of BAs products are targeted to help with lifestyle-related disorders.

Akshi, founder and CEO of BA says, Ayurveda is the future of global healthcare, as it helps treat the root cause of a health issue, not merely the symptoms. Moreover, it focuses on rejuvenation therapies that promote the whole body-mind-spirit complex.

THE TURNING TIDE

The healthcare industry is witnessing a new trend. People are now turning to alternative medicines for prolonged relief and Ayurveda is at the top of the list. The resurgence of public interest in herbal remedies led to a substantial demand shift to herbal products in the last couple of years. In 2019, the Indian market for herbal products stood at INR 4.2 billion and by 2026, that number is expected to increase at a CAGR of 38.5%[1]. Similarly, Indias nutraceutical market is poised to be a global leader with a growth rate of 22% every year. Preventive healthcare has become an important line of defense during the pandemic, proving the nutraceuticals sector to be a strong economic partner to the people. This boom in the industry serves as the perfect opportunity for BA to explore strategic partnerships with nutraceutical companies on the lookout for herbal product manufacturers.

[1] https://www.ibef.org/blogs/high-demand-for-medicinal-plants-in-india#:~:text=The%20market%20for%20medical%20plants,assessed%20at%20US%24%20120%20billion.

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Ayurveda, The Future of Global Healthcare - Outlook India