Syniti Introduces Syniti Match, the Industry’s First AI-Driven Matching Solution to Support Both Party and Operational Data – PR Newswire

Organizations now have a rapid, precise, and comprehensive solution for their data matching needs

BOSTON, Oct. 19, 2022 /PRNewswire/ --Syniti,a global leader in enterprise data management, today announced the upcoming availability of its fully cloud-native Syniti Match, the most rapid and precise AI-powered data matching software on the market that supports both party and operational data. Enterprise data is often riddled with errors and consistencies like typos, missing fields, duplications, and name variances. Those errors are compounded when dealing with multiple systems which is increasingly common as organizations continue to modernize legacy operations. Syniti Match is purpose-built to handle data complexity, no matter the shape, source, or type of enterprise data, including customer, ERP, supply chain and business data.

Syniti has replicated the natural intelligence humans use when forming comparisons, and with Syniti Match, can deliver that capability at scale. AI, proprietary phonetic and fuzzy matching algorithms, and context-sensitive lexicons evaluate matches contextually, allowing the software to understand data based on what it is, rather than where it resides in a table. It maximizes matches found while minimizing false positives and can easily scale as business data grows in volume and variety. With a flexible SaaS-based model, Syniti Match can be deployed from anywhere, anytime without installation.

Emily Williams, vice president of product alliances, Syniti, said:""The ability to match both types of data quickly and accurately fills a very necessary gap in the market as it benefits every part of an organization from operations to sales and marketing. With Syniti Match, we are reducing the wasted time spent on the tedious processes of eliminating the duplications and inconsistencies that drive down the quality of your data."

Kevin Campbell, chief executive officer, Syniti, said: "Organizations today simply can't afford to base any decisions on poor quality data. At Syniti, we keep finding new and innovative ways to enable our customers to achieve the accurate and trustworthy data they need to run and grow their businesses."

Jon Severn, circulation director, MJH Lifesciences, said, "MJH Lifesciences is the largest privately held medical media company in the U.S. We have a constant flow of new data sources into our system which makes keeping the data free of duplicates very difficult. Previously, we were de-duping files manually, and spending more time than we would like doing so - and delivering less accurate results. With Syniti Match, our current process is much more accurate, resulting in greater audit compliance and we have reduced incidents of unintentional duplicates."

Register for One Duplicate Is All It Takes: How to Prevent the Bad Data Domino Effect to learn about establishing a proactive data quality strategy and what you should be looking for in a data matching solution.

About Syniti Synitisolves the world's most complex data challenges by uniquely combining intelligent, AI-driven software and vast data expertise to yield certain and superior business outcomes. For over 25 years, Syniti has partnered with the Fortune 2000 to unlock valuable insights that ignite growth, reduce risk and increase their competitive advantage. Syniti's silo-free enterprise data management platform supports data migration, data quality, data replication, master data management, analytics, data governance, and data strategy in a single, unified solution. Syniti is a portfolio company of private equity firm Bridge Growth Partners LLC. Read more atwww.Syniti.com.

SOURCE Syniti

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Syniti Introduces Syniti Match, the Industry's First AI-Driven Matching Solution to Support Both Party and Operational Data - PR Newswire