HubSpot acquires Kemvi to bring more AI into its sales and marketing platform – TechCrunch

HubSpot is announcing that it has acquiredKemvi, a startup applying artificial intelligence and machine learning to help sales teams.

A few months ago, Kemvi launched DeepGraph, a product that analyzes public data so that salespeople can identify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads.

Our vision has been to empower sales and marketing professionals by building technology that can extract information from text about whats happening in the world, said Kemvi founder and CEOVedant Misra.

And from the HubSpot perspective, Chief Strategy OfficerBrad Coffey said the company had been looking for new ways to bring AI technology into its platform. He acknowledged that AI and machine learning are buzzwords that get thrown around a lot right now, but he found Kemvi particularly appealing because it addressed a real need among salespeople.

What we want to do is focus on delivering tangible value to our customers, Coffey said. Thats what theyre here for theyre trying to understand the right way to grow their business and reach their customer. Its not that we want to invest in machine learning and AI for the academic interest of it.

The two-person Kemvi team, including Misra, will be joining HubSpot to work on bringing the startups technology into the HubSpot platform. Misra also said theres a transition plan for current Kemvi/DeepGraph customers: I think theyll be excited for what were working on at HubSpot.

The financial terms of the acquisition were not disclosed. Kemvi previously raised $1 million in funding from Seabed VC, Neotribe Ventures, Kepha Partners and others.

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HubSpot acquires Kemvi to bring more AI into its sales and marketing platform - TechCrunch