When Slack introduced its new Enterprise Grid product in January, it pledged to bring much of the same day-to-day Slack experience that users have come to know and love to large organizations. Similarly, CRM giant Salesforce unveiled its new Einstein artificial intelligence service this past fall to great fanfare, touting it as AI for everyone. But, as many enterprise leaders already know and would-be disrupters are quickly learning the promise of AI and its reality are, for now, two very different things.
While chatbots, predictive analytics and intelligent search are all the rage these days, AIscurrent business value is typically overstated. One analyst recently called Einstein a great starting point, while IT departments are freaking out over security concerns such as phishing scams due to bots potential to sound a little too much like real people. And thats key most things AI today are just that;potential. While a lot of companies are trumpeting AI as a competitive differentiator, the technologies are still in their infancy and a lot more speculative than disruptive.Thats no doubt a relief for those frightened ofthe self-aware, revenge-seeking androids fromfilmandTV.
A reality check: AIisbeginning to take on the low-hanging fruit of the modern enterprise, such as critical time-saving tasks like streamlining email inboxes, prioritizing/scheduling meetings and creating data-driven,daily to-do lists. Some solutions already use predictive analytics to mine the rich work graph of data within a company, adding valuable context around workflows.
As the technology improves, itwill get much better atanticipating employees needs as well. In the near future, voice recognition technology may even become a type of universal ID, allowing people easier access to information and experts from partner and customer networks, as well as their own companies. But to take AI further along the path from potential to practical, organizations must setaside the hype and get the right systems and processes in place. Heres how.
1. Overcome fragmentation
Dataprovides the brainpower for artificial intelligence. With the amount of dataset to expand to a mind-boggling 44 zettabytes by 2020, the problem for machine learning systems is no longer a lack of information; its the potential for fragmentation. Without unrestricted access to a ton of data, AI cant possibly live up to its promises either real or imagined. Unfortunately, companies are adopting more and more disparate systems, and its not helping that stack vendors are continually adding more disconnected tools to their productivity suites and emerging conversational apps are siloing information in ever-narrower message threads. Companies need their technology vendors to provide open APIs and connected hub solutions in order to make sure valuable data wont get locked inside niche tools, and to ensure the signal doesnt get lost in a clamor of extraneous noise.
2. Leverage work graphanalytics
In order for work graph mapping to be effective, its important to choosesoftware vendors that not only enable relationshipsbetween people, applications and business precesses, but that also provide visibility for individual interactions.The systems that most successfully leverage workplace AI are those that let you analyze not just work thats getting done in one particular tool, but also capture all the conversations, content, sentiment, actions, groups, teams and people across multiple collaboration apps. Only then do companies get insight into dynamic relationships across the full spectrum of work, so they can analyze their organizational network and effect positive change for better business outcomes in a repeatable manner. For example, intelligent work graphtechnology could help leaders figure out how to strategically build diverse project teams with the right experts in order to ensure successful outcomes.
3. Embrace a collaboration hub solution that brings it all together
Solving the challenges of fragmentation, as well as those surrounding the natural cultural resistance that exists in many organizations when it comes to adopting AI solutions, will require not only revamping current technologies and processes, but a change in mindset. The payoff, at least according to this Accenture report, will be nothing less than unprecedented opportunities for value creation. Fortunately, many software vendors are already finding ways to overcome the current and future obstacles to AI. Some collaboration hub solutions do a great job of enabling the transparency and ongoing discussions necessary to overcome cultural resistance, while also seamlessly integrating with the applications and tools companies have already invested in (including Microsoft Office 365, SharePoint, Box, Salesforce and others). In fact, without some type of agnostic and heterogeneous place to captureallof the conversations, content, sentiment and actions of individuals, groups and teams (the work graph) where they areaccessible and searchable, AI will never be able to live up to its lofty promises.
The original Einstein (Albert) once famously said, Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand. Replacing people is not (nor should ever be) the end goal of artificial intelligence. Instead, AI by dealing with the knowledge sideof work will augment and expand our inherent human capabilities, including our imaginations, allowing both businessesandpeople to thrive.
By freeing siloed data and lettingindividuals and teams to do their most creative work today, businesses can ensurethat, when the future does come and its coming fast theyll be ready. Remember, despite what youve heard, AI isnt the end of the world. I believe its just the beginning.
Ofer Ben-David is the Executive Vice President of Engineering at Jive Software, a provider of communication and collaboration solutions for business.
Above: The Machine Intelligence Landscape. This article is part of our Artificial Intelligence series. You can download a high-resolution version of the landscape featuring 288 companies by clicking the image.
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