Diageo creates AI tool to help consumers discover whisky – FoodBev.com

Diageo has created a new digital tool that uses artificial intelligence (AI) and machine learning tohelp consumers find their perfect single malt Scotch whisky based on their preferences for certain flavours.

Available via any mobile or internet-connected device, the Whats Your Whisky? digital experience asks users 11 questions, such as how often do you eat bananas and how do you feel about chillies?.

Using new AI and machine learning technologies, the programme analyses the users preferences for a variety of sweet, fruity, spicy and smoky flavours found insingle malt whiskiesto create their personal flavour print. It then recommends a single malt whose flavour profile most closely matches the individuals taste.

The Whats Your Whisky mobile experience allows consumers to explore a wide range of our single malts in a personalised and completely new way, said Andy Parton, senior regional manager at Diageo.

Were excited to roll this out at scale and help many thousands of people find their perfect whisky based on the innovative FlavorPrint AI technology.

The whisky selector experience is launching in nine European countries the UK, Germany, Austria, Switzerland, Spain, Greece, Belgium, Denmark and the Netherlands and will be available in six languages.

Dr Adeline Koay, principal scientist, research and development, at Diageo, added: We are using our extensive consumer knowledge, whisky expertise gathered over hundreds of years and cutting-edge AI to help consumers discover, explore and enjoy Scotch in new and exciting ways.

Diageo owns whisky brands such as Johnnie Walker, Black & White, Buchanans, J&B, Talisker and Windsor.

Earlier this year, Swedens Mackmyra distillery partnered with Microsoft to create the worlds first whisky developed with AI.

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Diageo creates AI tool to help consumers discover whisky - FoodBev.com