Cognetivity’s AI solutions to transform cognitive testing – Healthcare Global – Healthcare News, Magazine and Website

Working to transform cognitive testing to help millions around the world, the Cogentivity team has developed a healthcare solution that spots early signs of cognitive impairments in individuals.Cognetivity was founded as Sina Habibi and Seyed-Mahdi Khaligh-Razavi bonded over how dementia had touched their lives while studying for PhDs at the University of Cambridge. The pair shared an overwhelming feeling that their loved ones had been diagnosed too late to reduce the diseases devastating toll. Recognising an issue in dementia diagnosis, they set up Cognetivity to fix it.

With deep sector experience in neuroscience, AI, medicine and neurology, AI Magazine speaks to Mazen Sobh from Cognetivity to learn how the company is delivering a new paradigm in global healthcare.

"Cognetivity Neurosciences is a company that was established in the UK and is a spinoff from Cambridge University. From the university, two scientists PhD students collaborated and developed an application that specialises in identifying early or subtle signs of cognitive impairments in individuals. This application, CognICA, which can be used on an iPad or smartphone, combines cutting-edge neuroscience with artificial intelligence. The technology which has been patented and also peer-reviewed, displays 100 images in quick succession, asking patients to simply identify whether they see an animal in each or not. Due to the fear or food response, humans react strongly to animal imagery, activating large areas of their brain. AI analysis compares their reactions to how others in their age group responded and this generates a result that indicates how healthy a patient's brain is when compared to normal, mildly impaired and severely impaired individuals.

"I am the Vice President for Commerical Development and Im based in Dubai. I'm responsible for the growth of the business in the Middle East with further plans to expand to the Far East and beyond."

"Our CognICA solution is a technology that empowers clinicians to make better decisions that can dramatically improve patient outcomes. We want the solution to be the de facto assessment tool for clinicians who want to look at cognitive behaviour and cognitive development for humans. The company has also developed a mobile app called OptiMind that can be downloaded on your iPhone. This app is a wellness app that objectively measures your everyday cognitive performance for personal use. OptiMind can highlight personal lifestyle correlations with your cognitive sharpness and provide scope for optimisation.

"Through this application, we provide a graphical view of the relationship between a users lifestyle and mental wellbeing. It allows users to assess what factors improve their cognitive performance and empowers them to alter their lifestyle choices to optimise their mental health."

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Cognetivity's AI solutions to transform cognitive testing - Healthcare Global - Healthcare News, Magazine and Website