Liberty Mutual Insurance Celebrates The "Rise" Of 13 U.S. Olympic And Paralympic Athletes

BOSTON, Sept. 26, 2013 /PRNewswire/ --Liberty Mutual Insurance, the Official Property and Casualty and Life Insurance Partner of the 2014 and 2016 U.S. Olympic and Paralympic Teams, today unveiled the roster of U.S. Olympic and Paralympic athletes the company will support for the 2014 Olympic and Paralympic Winter Games in Sochi, Russia. Team Liberty Mutual will assist the insurer in their new marketing campaign, which celebrates human persistence, highlights what is possible with the support of others, and showcases the determination in all who face a setback to come back and "Rise."

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"Liberty Mutual has been providing support, strength and hope to our customers as they attempt to come back from life's setbacks for more than 100 years and this great team of athletes reminds us that with the right amount of support, every one of us can come back and achieve great things," said Paul G. Alexander, Liberty Mutual Insurance chief communications officer. "These athletes have endured struggles, just like many of our customers, and we are proud to be an ally to them both. We know the dedication it takes to become the best at what you do and are thrilled to support them on their journeys for Olympic gold."

Meet Team Liberty Mutual

Each of the U.S. Olympic and Paralympic hopefuls, athletes and legends selected to Team Liberty Mutual for the Olympic and Paralympic Winter Games reflects the "Rise" theme. Altogether, Team Liberty Mutual members have appeared in a combined 12 Olympic Winter Games, winning eight Olympic and Paralympic medals, as well as numerous national and international titles. Members of Team Liberty Mutual include:

"I am thrilled to team up with Liberty Mutual Insurance and this incredible group of athletes," said short track speedskater J.R. Celski, who won bronze medals in the 1500m and 5000m relay in Vancouver. "I have faced setback and challenges along my journey and I would not be able to succeed at my dream without the support of friends, family and sponsors, like Liberty Mutual Insurance, who help me rise up to reach my goals."

Leading up to and during the Olympic Winter Games, fans can watch a series of moving "Rise" vignettes that follow the inspirational journey of each Team Liberty Mutual athlete at LibertyMutual.com/TeamUSA. In addition to highlighting Liberty Mutual Insurance's "Rise" campaign, these videos are designed to engage Americans in celebrating the power of human persistence as well as rallying support for these inspirational members of Team USA.

An Ongoing Commitment to Team USA and Youth Sports

In addition to announcing their team of athletes, Liberty Mutual Insurance is proud to be the presenting sponsor of the USOC's Road to Sochi Tour. Visitors to Liberty Mutual Insurance's experiential footprint at the Road to Sochi Tour will be able to learn more about the "Rise" campaign and Team Liberty Mutual, meet U.S. Olympians and Paralympians past and present, and participate in the Rise social conversation by thanking someone who helped them rise from a challenge using #RISE. The company is committed to supporting Team USA through multiple other initiatives leading up to and during the Sochi 2014 Olympic Winter Games as well as the 2016 Summer Olympic Games in Rio de Janeiro as the official auto, home, life and business insurance partner of the USOC.

The company also supports the development of youth sports through its Liberty Mutual Insurance Responsible Sports initiative, which provides resources to volunteer youth sports coaches and parents who help children succeed both on and off the field. Since 2007, the Liberty Mutual Insurance Responsible Sports program has supported youth sports organizations across the country through partnerships with Positive Coaching Alliance, Amateur Softball Association of America, USA Hockey, USA Wrestling, US Youth Soccer, USA Volleyball and USA Water Polo.

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Liberty Mutual Insurance Celebrates The "Rise" Of 13 U.S. Olympic And Paralympic Athletes