Enjoy the Freedom of Beautiful Skin: Exercise Your Right to Radiance with AmLactin® Moisturizing Body Lotion

MAPLE GROVE, Minn., July 12, 2012 /PRNewswire/ -- Rough, dry patches of skin would make Lady Liberty herself want to lower her torch-bearing arm and seek relief. Between splashing in the pool and hanging out in the AC, summertime is prime time for drying skin saboteurs. If independence from dry skin is what you seek, look no further than AmLactin Moisturizing Body Lotion. With clinically proven 12% lactic acid, it gently exfoliates and intensely hydrates, leaving behind soft skin that would make even America's Founding Fathers proud.

"Many people think dry skin is a 'winter thing' and come to me with concerns when it appears in the summer," says board certified New York cosmetic dermatologist, Dr. Doris Day. "Dry skin can occur at any time and is associated with many conditions, Keratosis Pilaris (KP) being one of them. KP is an incurable skin condition and can be worsened by extreme environmental conditions in any season. For these reasons, I recommend incorporating exfoliation into your skincare routine regardless of the weather. A moisturizer rich in alpha-hydroxys, like AmLactin Moisturizing Body Lotion, makes this important step simple. Its dual action formula contains lactic acid, which works to exfoliate away dry, dead skin while providing essential moisture to new cells underneath."

About AmLactin Alpha-Hydroxy Skin Care AmLactin moisturizers contain alpha-hydroxy acids (AHAs), which are effective at exfoliating and hydrating the skin. AmLactin formulas also contain emollients and humectants that help retain the skin's natural moisture and draw water to the skin so it looks and feels soft and smooth. The AmLactin Alpha-Hydroxy Skin Care line includes AmLactin Moisturizing Body Lotion, AmLactin Ultra Hydrating Body Cream for severe dry skin (formerly AmLactin XL ) and AmLactin Foot Cream.

AmLactin Ultra Hydrating Body Cream is specially formulated for severe, persistently dry skin areas that need extra attention. It contains the advanced, patented ULTRAPLEX formula that gently exfoliates and is clinically proven to intensely hydrate for long-lasting moisture. With rich humectants and creamy emollients, AmLactin Ultra provides serious relief.

When using products with AHA, be sun smart: use sunscreen, wear protective clothing, and limit sun exposure while using these products and for a week afterward.

All AmLactin products are available without a prescription at Costco, Walmart, Walgreens, CVS, Rite-Aid, http://www.drugstore.com and other fine retailers nationwide. For more information, a store locator and downloadable coupons, visit http://www.amlactin.com. For tips on managing dry skin associated with Keratosis Pilaris and to watch a video on "How Lactic Acid Works," visit http://www.littleredbumps.com.

Upsher-Smith Upsher-Smith Laboratories, Inc. is a privately held, U.S.-based company devoted to improving health and advancing wellness since 1919. Upsher-Smith demonstrates its commitment to meeting the healthcare needs of its customers through developing, producing and marketing consumer and prescription products. In addition to its strong heritage in generics, Upsher-Smith's branded businesses focus on women's health, dermatology and CNS therapeutic areas. For additional information, visit http://www.upsher-smith.com.

Sources: Data on File. Upsher-Smith Laboratories, Inc.

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Enjoy the Freedom of Beautiful Skin: Exercise Your Right to Radiance with AmLactin® Moisturizing Body Lotion