Rand Paul: 'I am running for president'

Since riding the tea party wave into the Senate in 2010, Paul has carefully built a brand of mainstream libertarianism -- dogged advocacy of civil liberties combined with an anti-interventionist foreign policy and general support for family values -- that he bets will create a coalition of younger voters and traditional Republicans to usher him into the White House.

The test of that theory begins Tuesday when the Kentucky senator is expected to make official what has been clear for years: He's running for president.

The formal announcement will come at a rally in Louisville and he'll immediately hit the campaign trail, swinging through New Hampshire, South Carolina, Iowa and Nevada -- the states that traditionally vote first in the primaries and caucuses.

A poster from the Rand Paul for President campaign.

READ: Can Rand Paul escape his father's shadow?

In a preview of his likely message, Paul's political operation released a video saying that on Tuesday, "one leader will stand up to defeat the Washington machine and unleash the American dream."

So far, Paul joins only Texas Sen. Ted Cruz as a declared candidate for the GOP presidential nomination. But the field is certain to grow in the months ahead with Jeb Bush, Chris Christie, Scott Walker, Lindsey Graham and others eyeing a campaign. Marco Rubio, a Florida GOP senator, is expected to launch his campaign next week.

For now, the nomination is up for grabs with no clear front-runner. Paul came in third place at 12% in a CNN/ORC International Poll of Republicans. Bush led the pack at 16% while Walker came in second at 13%.

Paul, the son of former Texas congressman and three-time presidential hopeful Ron Paul, will build on his father's legacy as a candidate eager to bring civil liberties to the forefront of the national dialogue. He's already used his perch on Capitol Hill to draw attention to those issues, including a 13-hour filibuster two years ago blasting the Obama administration's drone policies and a lawsuit against the National Security Agency's phone metadata collection effort.

But Paul, 52, will split from his father in one important way: his approach to the campaign. Where Ron Paul often focused on creating a libertarian movement, Rand Paul is planning a more strategic, less purist operation that could have a hope of competing in a general election.

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Rand Paul: 'I am running for president'