Saudi- DNA partners with ACSI for measuring customer satisfaction

(MENAFN - Arab News) DNA a major Saudi-based market research and business advisory organization has entered into a partnership with ACSI (American Customer Satisfaction Index). This deal gives DNA the privilege of using ACSI''s methodologies for measuring customer satisfaction.

The announcement was made at an event organized by DNA in Jeddah. The event was graced by personnel from DNA including DNA''s CEO Mustafa Athar Naqwi Forrest V. Morgeson III director of research ACSI and reputed business dignitaries from the private and public sector.

DNA is considered to be one of the pioneer and reputable market research and business advisory services organization in the Kingdom for the last 10 years. DNA has moved a step forward and embraced globally recognized customer satisfaction methodologies which gives it a cutting edge in the competitive arena. This partnership gives DNA exclusive rights to use ACSI customer satisfaction measurement methodologies in Saudi Arabia.

ACSI was established in 1994 and is the only standardized measure of customer satisfaction in the US economy. For the past two decades ACSI has measured customer satisfaction for more than 230 companies in 45 industries and 10 economic sectors of the United States.

Most of the top Fortune 500 companies use ACSI customer satisfaction models to gauge their product/services performance in the market.

ACSI''s customers satisfaction methodologies are used the world over in countries like the UK Sweden Portugal South Africa Turkey Kuwait India Indonesia Singapore Malaysia South Korea Turkey and majority of South and North American countries.

Customer satisfaction measurement gauges the satisfaction of customers deriving from the use of a company''s products and/or services. This will help companies'' asses the performance of their products/services with the customers and explore opportunities to make them better.

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Saudi- DNA partners with ACSI for measuring customer satisfaction