Information is Our Fastest Growing Asset–Unlearning is Required

Las Vegas, NV (PRWEB) January 13, 2015

According to Marge Breya, Executive VP and CMO of Informatica, "The fastest-growing asset class in enterprises, governments, and individuals is information. Digital media. Sensor data. Relationships. Doubling every year, its growing faster than Twitter. Faster than cell phones. Faster than the birth, retirement, or death rate." According to futurist Jack Uldrich, in order for people to embrace all the change, unlearning is required.

Information, says Breya, is "increasingly fragmented. Mobile, social, SaaS, and global value chains have accelerated the fragmentation. And the holy grail of consumer, employee, and citizen behavior lives beyond the scope of any single big data clusterno matter how big."

Informatica, based in over 28 countries worldwide, is holding the Informatica Sales Kickoff 2014 | Partner Summit in Las Vegas, Nevada January 11-13th and global Futurist Jack Uldrich will be delivering the keynote, "The Future Demands Unlearning" for the event.

According to Uldrich, "New advances in information technology bring forth exciting discoveries every day. But often lost in this new reality is the fact that organizations must unlearn old, obsolete knowledge and old ways of doing business, before they can seize tomorrows opportunities."

While Uldrich does not purport to be a Zen-Master his teachings do tend to encompass some Eastern philosophies. He often quotes Lao Tzu--"In order to attain knowledge add something every day. In order to attain wisdom, subtract something every day," and one of his latest blog posts is entitled "Seeing What You Can't See." Uldrich says, "Unlearning by it's very nature tends to have some Zen-like qualities."

Hailed by BusinessWeek as Americas Chief Unlearning Officer Uldrich, in his keynote, will explain why unlearning is a critical skill for Informatica. He argues that creativity and action are more powerful and versatile than knowledge, and the application of these things in combination with unlearning will help future-proof any organization.

Following his speech in Las Vegas Uldrich will continue on to speak in Arizona, New York, Florida and Alabama and Utah on such topics as, "The Twelve Trends Transforming Tomorrow," and "The BIg AHA: How to Future-Proof Your Business Against Tomorrow's Transformational Trends, Today."

Parties interested in learning more about him, his books, his daily blog or his speaking availability are encouraged to visit his website. Media wishing to know more about either the event or interviewing Jack as a futurist or trend expert can contact Amy Tomczyk at (651) 343.0660.

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Information is Our Fastest Growing Asset--Unlearning is Required